📌 Core Information
🔹 Job Title: Head of Growth & Performance Marketing
🔹 Company: The Upright Project
🔹 Location: Helsinki, Finland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Upright’s growth marketing strategy
- Combining performance marketing, content, and automation to generate high-quality leads
- Driving AI-powered growth experiments and optimizing marketing automation tools
- Collaborating cross-functionally with Sales, Comms, and Creative teams
- Establishing a robust performance analytics framework
ASSUMPTION: This role requires a strategic mindset, hands-on execution, and strong analytical skills. The ideal candidate will have experience in growth marketing, particularly in SaaS or tech environments.
📋 Key Responsibilities
✅ Leading and executing Upright’s growth marketing strategy
✅ Combining performance channels, content, and automation to generate and convert high-quality leads
✅ Driving and running AI-powered growth experiments
✅ Optimizing HubSpot marketing automation and CRM integration
✅ Establishing a robust performance analytics framework
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable with both.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in building growth marketing engines, ideally in SaaS or tech environments
Required Skills:
- Expertise in paid media campaigns and marketing automation
- Strong analytical skills and data-driven approach
- Ability to set and drive marketing content strategy
- Passion for running AI-powered marketing experiments
- Excellent written and verbal communication skills in English
Preferred Skills:
- Experience with HubSpot or similar marketing automation platforms
- Familiarity with AI-based tools for marketing
ASSUMPTION: The ideal candidate will have a proven track record in growth marketing and be comfortable working in a fast-paced, evolving environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for a Head of Growth role in Helsinki)
Benefits:
- Stock Options
- Comprehensive Healthcare Package
- Flexible work schedule and hybrid/remote work options
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Growth role in Helsinki. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Upright is an impact data company operating in the technology sector, with a focus on quantifying the real net impact of companies.
Company Size: The Upright Project has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: Upright was founded in 2017 and has since grown to become a leading impact data company.
Company Description:
- Upright has built a new type of quantification model to measure the net impact of companies
- The company hosts the world’s largest open-access database on company impact, the Upright Platform
- Upright’s mission is to equip investors, customers, employees, and companies themselves with common-sense impact data to enable more fact-based decision-making
Company Specialties:
- Impact data
- Quantification model
- Open-access database
Company Website: http://www.uprightproject.com
ASSUMPTION: Upright is a mission-driven company with a strong focus on data and analytics. Applicants should be comfortable working with data and have a passion for driving impact.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO or another C-level executive.
Reporting Structure: The Head of Growth & Performance Marketing will likely have a team of marketing specialists reporting to them.
Work Arrangement: This role is on-site or hybrid, with a flexible work schedule.
Growth Opportunities:
- As Upright continues to grow, there will be opportunities for the Head of Growth to expand their team and influence
- This role offers the chance to shape the future of marketing at Upright and drive major impact
- Applicants can expect to work closely with leadership, product development, sales, and comms teams
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic environment and be open to taking on new challenges as the company grows.
🌍 Location & Work Environment
Office Type: Upright has a hybrid work environment, with both on-site and remote work options available.
Office Location(s): Helsinki, Finland
Geographic Context:
- Helsinki is the capital and largest city of Finland, with a population of over 650,000
- The city is known for its vibrant tech industry and high quality of life
- Helsinki offers a mix of urban and natural environments, with plenty of parks and outdoor activities nearby
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be open to occasional on-site work in Helsinki.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO or another C-level executive to discuss the role and company vision
- Skills assessment or case study to evaluate the candidate's strategic thinking and marketing expertise
- Final interview with key stakeholders to discuss the role's fit within the organization
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven approach
- Ability to set and drive content strategy
- Cultural fit and alignment with Upright's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and relevant skills
- Be prepared to discuss your approach to AI-powered marketing experiments and data-driven decision-making
- Showcase your understanding of Upright's mission and how your skills align with the company's goals
ATS Keywords: Growth Marketing, Performance Marketing, AI-Powered Marketing, Lead Generation, Marketing Automation, CRM Integration, Data Analysis, Paid Media Campaigns
ASSUMPTION: The interview process at Upright is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit. Applicants should be prepared to discuss their approach to growth marketing and data-driven decision-making.
🛠️ Tools & Technologies
- HubSpot (marketing automation and CRM)
- AI-based tools for marketing (e.g., predictive analytics, chatbots)
- Performance analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new AI-based tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and cross-functional teamwork
Work Style:
- Agile and adaptable, comfortable with change and ambiguity
- Strong attention to detail and quality across all marketing materials
- Excellent written and verbal communication skills in English
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where priorities may shift quickly?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Upright values data-driven decision-making and continuous learning. Applicants should be comfortable working with data and be open to learning new tools and approaches.
⚠️ Potential Challenges
- The role may require occasional on-site work in Helsinki, which could be challenging for applicants who prefer fully remote work
- The fast-paced, evolving nature of the role may present challenges for applicants who prefer more structured environments
- The role may require working with complex data sets and tools, which could be challenging for applicants with limited technical skills
- The competitive nature of the tech industry in Helsinki may present challenges for applicants seeking to enter or advance in the field
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be open to taking on new challenges as the company grows.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth and performance, with a data-driven approach to decision-making
- In the tech industry, growth marketing roles are increasingly in demand, with a focus on driving user acquisition and retention through innovative strategies
- Career paths in growth marketing can lead to roles such as VP of Growth, Chief Growth Officer, or even Chief Marketing Officer
ASSUMPTION: The growth marketing field is rapidly evolving, with a strong focus on data-driven decision-making and innovative strategies.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy for a new product launch
- Optimizing paid media campaigns to improve ROI and drive user acquisition
- Implementing AI-powered chatbots to engage users and gather data for personalization
ASSUMPTION: The ideal candidate will have experience with a range of growth marketing projects and be comfortable taking on new challenges.
❓ Key Questions to Ask During Interview
- How does this role fit into Upright's overall growth strategy?
- What are the biggest challenges facing the growth marketing team in the next 6-12 months?
- How does Upright support the professional development of its employees?
- What is the company's approach to AI-powered marketing, and how does this role fit into that strategy?
- How does Upright measure the success of its growth marketing efforts?
ASSUMPTION: Applicants should use the interview process to assess the role's fit within the organization and understand Upright's approach to growth marketing and AI-powered marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your growth marketing experience and relevant skills
- Prepare for your interview by researching Upright's mission and values, and thinking about how your skills align with the company's goals
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
