Head of Influencers and Partnerships, Marketing

📌 Core Information

🔹 Job Title: Head of Influencers and Partnerships, Marketing

🔹 Company: Amazon

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of Amazon's Influencer and Affiliate (Associates) programs in Turkey
• Building and expanding Amazon's Influencer Channel through partner recruitment and management
• Proactive business development to grow influencer and partnership pipeline
• Thought leadership and strategic guidance for investment decisions
• Key account management and performance optimization

ASSUMPTION: This role requires a strong entrepreneurial mindset, experience in influencer marketing, and a data-driven approach to decision-making.

📋 Key Responsibilities

✅ Influencer Channel Ownership: Build, expand, and optimize Amazon’s Influencer Channel in Turkey by identifying and recruiting high-impact partners.

✅ Business Development: Proactively build and prioritize a pipeline of prospective leads to support both short-term impact and long-term strategic growth.

✅ Strategic Guidance: Provide thought leadership and strategic advice for influencer and partnership investment decisions, ensuring the right partner selections and collaboration frameworks.

✅ Key Account Management: Personally lead key negotiations and manage top-tier partner accounts to maximize performance and scalability.

✅ Performance Management: Analyze business results, report insights to senior leadership, and continuously optimize campaign efficacy and efficiency.

✅ Budget Management: Control and optimize marketing spend while driving measurable improvements in return on investment (ROI).

✅ Process Development: Contribute to developing best practices, tools, and scalable processes for influencer and partnership activities.

ASSUMPTION: This role involves a mix of strategic planning, hands-on partner management, and performance analysis, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-10 years of experience in influencer marketing, business development, or a related role

Required Skills:

• Proven track record in influencer marketing and partnership management
• Strong business acumen and analytical skills
• Excellent communication and negotiation skills
• Fluency in English and Turkish
• Proficient in Microsoft Office Suite and data analysis tools

Preferred Skills:

• Experience with Amazon's Associates program
• Knowledge of the Turkish market and influencer landscape
• Familiarity with Amazon's marketing platforms and tools

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven ability to develop and execute successful influencer marketing strategies and drive measurable results.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Istanbul, the estimated salary range is ₺150,000 - ₺250,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discount on Amazon products
• Opportunities for professional development and career growth

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon operates in the e-commerce and technology sectors, with a focus on innovation, customer obsession, and operational excellence.

Company Size: Amazon is a large, multinational corporation with over 1.3 million employees worldwide. This size offers opportunities for growth and career advancement but may also present a more structured work environment.

Founded: Amazon was founded in 1994 by Jeff Bezos and has since grown into one of the world's leading online retailers and technology companies.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company focuses on research and development to create new technologies, products, and services that improve the lives of customers worldwide.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce and online retail
• Cloud computing and infrastructure services (Amazon Web Services)
• Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
• Content creation and distribution (Amazon Studios, Amazon Music, Amazon Prime Video)

Company Website: https://www.amazon.com

ASSUMPTION: Working at Amazon offers opportunities to collaborate with talented individuals, drive innovation, and make a significant impact on a global scale. However, the company's size and fast-paced environment may also present challenges in terms of communication, decision-making, and work-life balance.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to Amazon's Marketing leadership team in Turkey.

Reporting Structure: The Head of Influencers and Partnerships will oversee a team of influencer marketing specialists and may collaborate with other marketing and business development teams within Amazon Turkey.

Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Advancement to a regional or global leadership role within Amazon's Marketing organization
• Expansion into other aspects of Amazon's business, such as Amazon Web Services, Amazon Go, or Amazon Fresh
• Development of skills in strategic planning, team management, and cross-functional collaboration

ASSUMPTION: Given Amazon's size and diverse business portfolio, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Amazon's Istanbul office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is Turkey's largest city and a major cultural, historical, and economic hub in the region.
• The city offers a mix of traditional and modern attractions, with a vibrant arts and entertainment scene, diverse culinary offerings, and numerous historical sites.
• Istanbul has a Mediterranean climate, with mild winters and hot, humid summers.

Work Schedule: The typical work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for remote work or adjusted hours as needed.

ASSUMPTION: Working in Istanbul offers a unique blend of cultural experiences, historical significance, and modern conveniences. However, the city's size and traffic can present challenges in terms of commuting and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final round with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Influencer marketing expertise and industry knowledge
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and business development.
• Prepare examples of successful influencer marketing campaigns you've led or contributed to, focusing on strategy, execution, and results.
• Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their ongoing success in the Turkish market.

ATS Keywords: Influencer marketing, business development, partnership management, marketing strategy, campaign optimization, data analysis, Turkish market, Amazon Associates

ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Google Analytics, Tableau, SQL)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello, JIRA)
• Amazon-specific tools and platforms (e.g., Amazon Advertising Platform, Amazon Associates Portal)

ASSUMPTION: Familiarity with Amazon's marketing platforms and tools may be beneficial but is not always required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on innovation and continuous improvement
• Results-oriented and goal-focused culture

Self-Assessment Questions:

• How do you embody Amazon's leadership principles in your daily work?
• Can you describe a time when you successfully managed a high-impact influencer partnership, and how you ensured its long-term success?
• How do you stay organized and prioritize your work when faced with multiple projects and deadlines?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Amazon's values and work style, as well as their ability to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing a large and diverse portfolio of influencer partnerships effectively
• Balancing short-term performance optimization with long-term strategic planning
• Navigating Amazon's complex organizational structure and decision-making processes
• Adapting to changes in the influencer marketing landscape and Amazon's business priorities
• Managing a team remotely or across different time zones, if applicable

ASSUMPTION: These challenges are inherent to the role and can be mitigated with strong leadership, strategic planning, and effective communication skills.

📈 Similar Roles Comparison

• Compared to other influencer marketing roles, this position offers a higher level of strategic influence and responsibility for driving business growth.
• In the Turkish market, this role requires a strong understanding of the local influencer landscape and cultural nuances, as well as the ability to build and maintain effective relationships with key partners.
• Career progression in this role may involve moving into a regional or global leadership position within Amazon's Marketing organization or exploring opportunities in other aspects of Amazon's business.

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it differentiates them from other applicants for this role.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new product launch, resulting in a 30% increase in sales within the first three months
• Negotiating and managing a high-profile influencer partnership, leading to a 50% increase in brand awareness and a 20% increase in website traffic
• Analyzing campaign performance data to optimize marketing spend and improve ROI by 15% over a six-month period

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and analytical aspects of the role, as well as the ability to drive measurable results through influencer marketing.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Amazon's influencer marketing efforts in Turkey, and how this role will contribute to their growth and evolution?
• How does Amazon support the professional development and career growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to Amazon's overall business objectives?
• How does Amazon measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
• What opportunities exist for collaboration and knowledge-sharing with other marketing teams within Amazon Turkey and globally?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, their understanding of Amazon's business, and their ability to contribute effectively to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing, business development, and strategic planning
• Prepare examples of successful influencer marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
• Research Amazon's marketing strategies and be prepared to discuss how you can contribute to their ongoing success in the Turkish market
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.