📌 Core Information
🔹 Job Title: Pflichtpraktikum PR & Influencer Marketing (m/w/d) - Hamburg
🔹 Company: Pandora
🔹 Location: Hamburg, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-09
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting influencer marketing campaigns
- Conducting influencer research and management
- Handling cross-departmental communication
- Assisting in event organization
- Monitoring and controlling campaign performance
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in the marketing field, with a focus on influencer marketing and PR.
📋 Key Responsibilities
✅ Supporting the coordination and execution of influencer marketing and PR campaigns in Northern Europe
✅ Conducting influencer research, outreach, and management
✅ Handling cross-departmental communication with other teams and external partners
✅ Assisting in the organization of events
✅ Monitoring and controlling campaign performance, including PR clippings and social media trends
✅ Handling and managing samples
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Currently enrolled in a relevant degree program (e.g., Marketing, Communications, or a related field)
Experience: No prior professional experience required, but relevant internship or project experience is a plus
Required Skills:
- Strong knowledge of the German influencer landscape
- Fluent English skills (written and verbal)
- Excellent communication skills and ability to build relationships with influencers and journalists
- Strong organizational skills and attention to detail
- Ability to work independently and collaboratively
- Basic analytical skills
- Proficiency in MS Office
Preferred Skills:
- Experience in an international working environment
- Familiarity with TikTok and Instagram trends
ASSUMPTION: Candidates should be digital natives with a strong understanding of social media platforms, particularly Instagram and TikTok.
💰 Compensation & Benefits
Salary Range: Industry-standard salary for internships in Germany, typically between €1,000 - €1,500 per month (gross)
Benefits:
- Attractive discount on Pandora jewelry
- Personal and professional development opportunities through e-learning modules, training, and workshops
- Modern office spaces in Hamburg's city center
- Flexible working hours with the possibility of remote work
- Company events and celebrations
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically jewelry retail with a focus on fashion jewelry
Company Size: Medium-sized (51-200 employees)
Founded: 1982 (headquarters in Copenhagen, Denmark)
Company Description:
- Pandora designs, manufactures, and markets hand-finished, contemporary jewelry made from high-quality materials at affordable prices
- The company operates through approximately 8,900 points of sale in more than 100 countries on six continents, including more than 1,900 concept stores
- Pandora is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark and had a total revenue of DDK 16.7 billion (approximately EUR 2.2 billion) in 2015
Company Specialties:
- Retail
- Jewelry
- Fashion
- Sales
- Service
Company Website: Pandora Group
ASSUMPTION: Pandora is a well-established and successful company in the retail industry, with a strong focus on customer relationships and a global presence.
📊 Role Analysis
Career Level: Entry-level, suitable for students or recent graduates
Reporting Structure: The intern will report directly to the PR & Influencer Marketing Manager for the Northern Europe region
Work Arrangement: Full-time (40 hours per week) with the possibility of remote work
Growth Opportunities:
- Potential full-time employment after the completion of the internship
- Opportunities to work on international campaigns and gain global experience
- Possibility to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in the marketing field, with a focus on influencer marketing and PR, and the potential for long-term career growth within the company.
🌍 Location & Work Environment
Office Type: Modern office spaces in Hamburg's city center
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and an important media and cultural hub
- The city is known for its vibrant nightlife, diverse cultural scene, and beautiful parks and waterways
- Hamburg is home to several major corporations and has a strong economy, particularly in the media, IT, and logistics sectors
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work
ASSUMPTION: Hamburg offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities. The city's strong economy and diverse industries provide ample networking and career growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Pandora careers website
- Phone or video screening with the HR department
- In-depth interview with the PR & Influencer Marketing Manager for the Northern Europe region
- Final decision and offer
Key Assessment Areas:
- Knowledge of the German influencer landscape
- Fluency in English (written and verbal)
- Communication skills and ability to build relationships
- Organizational skills and attention to detail
- Ability to work independently and collaboratively
- Basic analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Showcase your understanding of the German influencer landscape and your familiarity with social media trends
- Demonstrate your strong communication skills and ability to build relationships
- Prepare for behavioral interview questions that focus on your organizational skills, attention to detail, and ability to work independently and collaboratively
ATS Keywords: Influencer marketing, PR, campaign management, cross-departmental communication, event organization, monitoring and controlling, social media trends, analytical skills, MS Office proficiency
ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Successful candidates will demonstrate a strong understanding of the German influencer landscape and excellent communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, TikTok, Facebook)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite, as well as familiarity with social media platforms and project management tools. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and open to change
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you approach building and maintaining relationships with influencers and journalists?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you ensure that you stay organized and maintain attention to detail when working on multiple projects simultaneously?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Pandora's company values and work style, with a particular emphasis on customer-centricity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in project scope or work environment
- Dealing with the pressure of meeting tight deadlines
- Navigating a large, international organization
ASSUMPTION: The role may present challenges related to time management, adaptability, and working in a large, international organization. Successful candidates will be able to demonstrate strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other entry-level marketing internships, but with a specific focus on influencer marketing and PR
- Compared to other marketing internships, this role may offer more responsibility and autonomy, as well as the opportunity to work on international campaigns
- Career paths for this role may include positions in marketing, PR, or influencer marketing, with the potential for long-term growth within the company
ASSUMPTION: This role offers a unique opportunity to gain practical experience in the marketing field, with a focus on influencer marketing and PR, and the potential for long-term career growth within the company.
📝 Sample Projects
- Conducting research on the German influencer landscape and identifying potential partners for a campaign
- Managing the outreach and negotiation process with influencers for a PR campaign
- Assisting in the organization of a press event or influencer meet-and-greet
- Monitoring and analyzing the performance of a social media campaign, and providing recommendations for optimization
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that an intern in this role might encounter. The actual projects and tasks may vary depending on the specific needs of the company and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the company's long-term plans for its influencer marketing and PR efforts?
- What opportunities are there for growth and development within the company for someone in this role?
- How does the company support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's long-term plans, and the opportunities for growth and development. Successful candidates will be able to demonstrate a strong fit with the company's values and work style, as well as a clear understanding of the role's responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pandora careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your organizational skills, attention to detail, and ability to work independently and collaboratively
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
