Head of Lifecycle Marketing

📌 Core Information

🔹 Job Title: Head of Lifecycle Marketing

🔹 Company: Booksy

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning the end-to-end customer journey for both providers and customers on the Booksy platform
• Leading a team of 4-5 CRM specialists in planning and delivering CRM campaigns
• Ensuring seamless integration of the CRM stack and Customer Data Platform (CDP)
• Driving sustained engagement, improving long-term retention, and increasing customer lifetime value (LTV)

ASSUMPTION: This role requires a strategic mindset, with the ability to balance both tactical campaign execution and high-level planning.

📋 Key Responsibilities

✅ Lead a team of CRM specialists in planning and delivering CRM campaigns, ensuring seamless integration of the CRM stack and CDP

✅ Own the end-to-end customer journey for both providers and customers on the Booksy platform

✅ Develop and execute segmented lifecycle programs that drive sustained engagement, improve long-term retention, and increase customer lifetime value (LTV)

✅ Collaborate cross-functionally with product, data, and engineering teams to ensure CRM strategies align with overall business objectives

✅ Analyze campaign performance and optimize marketing funnels based on data-driven insights

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in lifecycle marketing, with a focus on CRM and customer engagement

Required Skills:

• Proven success in lifecycle marketing, ideally within a SaaS or marketplace environment
• Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing a CRM tech stack and CDP
• Excellent communication, leadership, and project management skills
• Strong cross-functional collaboration skills
• Expertise in customer segmentation, data-driven marketing strategies, and personalization techniques
• Experience in driving customer acquisition, onboarding, retention, and reactivation strategies with measurable results
• Familiarity with marketing attribution models and ability to optimize the marketing funnel

Preferred Skills:

• Experience working in a remote, global team
• Fluency in Spanish

ASSUMPTION: Given the remote nature of the role, strong communication and collaboration skills are essential.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Head of Lifecycle Marketing role with 5-10 years of experience)

Benefits:

• Remote working (with offices in Madrid and Granada)
• Private medical and dental insurance
• Access to a wellness platform with coupons for various services
• €50 per month to use on services in the Booksy app
• Psychologist sessions available up to twice a week
• Flexible remuneration: Income tax savings to be used on restaurant cards, transport, health insurance, childcare, training, and discounts on other benefits
• An extra day off for your birthday

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a similar role and experience level. The benefits package is comprehensive and competitive for a company of Booksy's size.

📌 Applicant Insights

🔍 Company Context

Industry: Booksy operates in the Internet Marketplace Platforms industry, focusing on the beauty, health, and wellness sector.

Company Size: Booksy has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Booksy was founded in 2014 and has since expanded to multiple countries, offering a stable yet dynamic work environment.

Company Description:

• Booksy is a global, cloud-based marketplace that connects entrepreneurs in the beauty, health, and wellness industry with their customers
• The company empowers entrepreneurs to build successful businesses and supports customers in arranging 'me time' moments
• Booksy is committed to creating an inclusive environment for all and welcomes people from diverse backgrounds

Company Specialties:

• Smart Scheduling
• Personal Care Industry
• Mobile Apps
• Marketplaces
• Software Development
• Booking Software

Company Website: https://linktr.ee/booksy.biz

ASSUMPTION: Booksy's focus on the beauty, health, and wellness industry provides a unique context for this role, with a customer base that values self-care and personal well-being.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The Head of Lifecycle Marketing reports directly to the Director of Growth Marketing and works closely with colleagues in Martech, Data, and Product.

Work Arrangement: This role is remote-friendly, with the option to work from Booksy's offices in Madrid or Granada.

Growth Opportunities:

• As Booksy continues to grow, there may be opportunities to expand the team or take on additional responsibilities
• The company encourages internal mobility, providing opportunities for career progression
• Working in a senior role offers the chance to develop leadership and mentoring skills

ASSUMPTION: Given Booksy's growth trajectory, there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Booksy has offices in Madrid and Granada, with a remote-friendly work culture.

Office Location(s): Madrid and Granada, Spain

Geographic Context:

• Spain offers a vibrant culture, diverse landscapes, and a high quality of life
• The cost of living in Spain is generally lower than in other Western European countries
• Spain has a warm, Mediterranean climate, with mild winters and hot summers

Work Schedule: Full-time (40 hours per week) with flexible hours, allowing for a healthy work-life balance

ASSUMPTION: The remote-friendly work environment at Booksy offers flexibility and the opportunity to work from various locations within Spain.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Hiring Manager and other team members
• Offer and onboarding

Key Assessment Areas:

• CRM expertise and campaign strategy
• Leadership and team management skills
• Cross-functional collaboration and communication
• Data-driven decision-making and analytics

Application Tips:

• Highlight your experience with CRM platforms and customer engagement strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of successful lifecycle marketing campaigns you've led or contributed to
• Research Booksy's company culture and values to demonstrate your fit

ATS Keywords: Lifecycle Marketing, CRM, Customer Engagement, Campaign Strategy, Team Leadership, Data-Driven Decision Making, Marketing Funnel Optimization

ASSUMPTION: The interview process at Booksy is designed to assess your technical skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable)
• Customer Data Platform (CDP)
• Marketing automation tools (e.g., Mailchimp, Marketo Engage, Pardot)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific CRM and marketing automation tools used at Booksy may vary, but the role requires proficiency in similar platforms.

👔 Cultural Fit Considerations

Company Values:

• Celebrating independence
• Supporting growth
• Believing in community

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Booksy's values in your daily work?
• How do you approach collaborating with cross-functional teams to achieve common goals?
• How do you stay organized and manage your time when working remotely?

ASSUMPTION: Booksy's company culture values independence, growth, and community, with a focus on supporting employees and fostering a collaborative work environment.

⚠️ Potential Challenges

• Managing a remote team across different time zones and cultures
• Balancing strategic planning with hands-on campaign execution
• Adapting to a fast-paced, growing company with evolving priorities
• Ensuring seamless integration of the CRM stack and CDP with other marketing technologies

ASSUMPTION: The remote nature of the role and Booksy's rapid growth present unique challenges that require strong communication, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Compared to other Head of Lifecycle Marketing roles, this position offers a unique focus on the beauty, health, and wellness industry
• Booksy's company culture and remote-friendly work environment may differ from other organizations in the industry
• This role provides an opportunity to lead a team and drive strategic initiatives, with potential for career advancement as the company grows

ASSUMPTION: While this role shares similarities with other Head of Lifecycle Marketing positions, its focus on the beauty, health, and wellness industry and Booksy's company culture make it unique.

📝 Sample Projects

• Developing and executing a segmented customer onboarding campaign to improve long-term retention
• Optimizing the customer reactivation funnel using data-driven insights and A/B testing
• Collaborating with the product team to integrate CRM data and enhance the customer experience within the Booksy app

ASSUMPTION: These sample projects illustrate the types of initiatives the Head of Lifecycle Marketing might lead or contribute to at Booksy, focusing on customer engagement, retention, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does Booksy support the growth and development of its employees in this role?
• Can you describe the team structure and how this role fits within the organization?
• How does Booksy approach cross-functional collaboration and communication between marketing, product, and data teams?
• What are the most significant challenges facing the lifecycle marketing team currently, and how can this role address them?
• How does Booksy support work-life balance for its employees, particularly those working remotely?

ASSUMPTION: These interview questions are designed to provide insight into Booksy's company culture, team structure, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in lifecycle marketing and CRM
• Prepare examples of successful lifecycle marketing campaigns you've led or contributed to
• Research Booksy's company culture and values to demonstrate your fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.