📌 Core Information
🔹 Job Title: Head of Lifecycle Marketing Operations
🔹 Company: EarnIn
🔹 Location: Mountain View, California
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling CRM operational efforts for the Lifecycle Marketing team
- Designing and evolving scalable workflows for efficient campaign planning, execution, and measurement
- Managing campaign tools like Braze and driving data hygiene efforts
- Collaborating with cross-functional teams to operationalize new capabilities
- Ensuring compliance with EarnIn policies and legal regulations
ASSUMPTION: This role requires a strong blend of strategic thinking and tactical execution, with a focus on operational scale and personalization in lifecycle marketing.
📋 Key Responsibilities
✅ Design and evolve scalable, cross-functional workflows for lifecycle marketing campaigns
✅ Drive the rollout and management of campaign decision engine and content calendar
✅ Serve as the go-to expert on Braze, supporting internal stakeholders and collaborating with the CSM
✅ Collaborate with Product, Engineering, and Data Science teams to operationalize new capabilities
✅ Leverage automation, workflow orchestration, and AI to reduce administrative burden
✅ Ensure on-time reporting from automated tools and oversee data hygiene efforts
✅ Ensure full compliance with EarnIn policies and legal regulations
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years of Lifecycle Marketing/CRM operations experience, preferably in a B2C environment with mobile app products
Required Skills:
- Deep technical experience working with Braze and Segment (or comparable ESPs and CDPs)
- Proven track record of working in B2C environments and driving operational scale and personalization
- Strong leadership, project management, and cross-functional skills
- Excellent communications and stakeholder management abilities
- Data-driven mindset with experience in campaign performance analysis
Preferred Skills:
- Experience with structured, data-driven methodologies used to improve operating processes (e.g., Six Sigma)
- Experience leveraging AI to improve performance
- FinTech experience
ASSUMPTION: Given the role's focus on operational scale and personalization, candidates with experience in high-volume, customer-centric environments are likely to be successful.
💰 Compensation & Benefits
Salary Range: $175,000 to $217,000 per year (USD)
Benefits:
Working Hours: Full-time, 40 hours per week, with the expectation of working from the Mountain View office 2 times per week
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Fintech and Earned Wage Access
Company Size: 201-500 employees (as of 2025)
Founded: 2012
Company Description:
- EarnIn is a financial technology company that allows users to access their earned wages before payday
- Backed by world-class investors like A16Z, Matrix Partners, and DST
- Offers a range of financial wellness tools, including credit monitoring, automated savings accounts, and low-balance protection
Company Specialties:
- Earned Wage Access
- Mobile Payments
- Financial Services
- Financial Health
- Financial Wellness
Company Website: earnin.com
ASSUMPTION: EarnIn's focus on financial wellness and earned wage access makes it an attractive option for candidates interested in the Fintech industry and social impact.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and operational responsibilities
Reporting Structure: This role reports directly to the Head of Lifecycle Marketing and may have team members reporting to them
Work Arrangement: Hybrid, with the expectation of working from the office 2 times per week
Growth Opportunities:
- Potential to grow into a leadership role within the Lifecycle Marketing team or expand into other areas of the business
- Opportunity to shape the company's lifecycle marketing strategy and operations
- Chance to work with a diverse and talented team in a fast-growing Fintech company
ASSUMPTION: This role offers significant growth potential for the right candidate, given EarnIn's rapid growth and expansion into new markets.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on in-person collaboration and team-building
Office Location(s): 391 San Antonio Rd, Mountain View, California 94040, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, with a vibrant tech industry and startup ecosystem
- The area offers a diverse range of housing options, from urban apartments to suburban family homes
- Mountain View has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with the expectation of working from the office 2 times per week
ASSUMPTION: The hybrid work arrangement offers flexibility for candidates who prefer a mix of remote and on-site work, while still fostering a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site interview with cross-functional stakeholders
- Final interview with the Head of Lifecycle Marketing
Key Assessment Areas:
- Technical expertise in lifecycle marketing and CRM operations
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Data-driven mindset and analytical skills
Application Tips:
- Highlight relevant experience in lifecycle marketing, CRM operations, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, strategic thinking, and cross-functional collaboration
ATS Keywords: Lifecycle Marketing, CRM Operations, Campaign Management, Data Analysis, Project Management, Stakeholder Management, Technical Fluency, Agile Methodology, Automation, Data Hygiene, Compliance, Email Marketing, Push Notifications, SMS Marketing, In-app Marketing, AI Integration
ASSUMPTION: Given the competitive nature of the Fintech industry and the specialized nature of the role, candidates should expect a thorough interview process that focuses on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Braze (campaign management and customer engagement platform)
- Segment (customer data platform)
- Excel or Google Sheets (data analysis and reporting)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day operations of the Lifecycle Marketing team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers first in all decisions and actions
- Innovative: Continuously seeking new ways to improve and disrupt the industry
- Collaborative: Working together to achieve shared goals and drive success
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting quickly to change and embracing a test/learn/iterate mindset
- Cross-functional: Collaborating effectively with teams across the organization
Self-Assessment Questions:
- Do you have a proven track record of driving operational scale and personalization in lifecycle marketing?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, cross-functional work environment?
ASSUMPTION: Candidates who align with EarnIn's customer-centric, innovative, and collaborative values are likely to be a strong fit for the company's culture.
⚠️ Potential Challenges
- Managing multiple priorities and balancing strategic thinking with tactical execution
- Working with a diverse range of stakeholders and managing expectations
- Keeping up with the rapid pace of change in the Fintech industry and adapting to new technologies and trends
- Ensuring compliance with legal regulations and maintaining data hygiene in a high-volume environment
ASSUMPTION: These challenges are inherent in a senior-level, cross-functional role in a fast-growing Fintech company and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on operational scale and personalization in lifecycle marketing for a Fintech company offering earned wage access
- Compared to traditional marketing roles, this position requires a stronger focus on data-driven decision-making, cross-functional collaboration, and operational efficiency
- Career progression in this role could lead to leadership positions within the Lifecycle Marketing team or expanded responsibilities across the organization
ASSUMPTION: Given the specialized nature of the role and the unique aspects of EarnIn's business model, candidates should expect a unique set of challenges and opportunities compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and implementing a new campaign workflow to improve efficiency and personalization
- Collaborating with the Data Science team to integrate AI-driven segmentation and personalization into lifecycle marketing campaigns
- Conducting a comprehensive audit of the company's data hygiene practices and implementing improvements to ensure compliance and data accuracy
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, as well as the importance of cross-functional collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Lifecycle Marketing team and the company's plans for growth and expansion?
- How does this role fit into the broader organizational structure, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Lifecycle Marketing team, and how can this role help address them?
- How does EarnIn support the professional development and growth of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's strategic direction, the role's fit within the organization, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in lifecycle marketing, CRM operations, and cross-functional collaboration
- Prepare for behavioral interview questions that focus on problem-solving, strategic thinking, and cross-functional collaboration
- Research EarnIn's business model, industry, and competition to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
