📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Legal Management Group
🔹 Location: Manila (Remote)
🔹 Job Type: Contractor
🔹 Category: Legal Services
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and hands-on execution of integrated marketing campaigns
- Performance-driven approach with a focus on CAC, ROI, LTV, and CPL
- Cross-functional collaboration with legal, intake, and operations teams
- Autonomous work environment with high accountability
ASSUMPTION: This role requires a unique blend of strategic thinking and tactical execution, making it ideal for a marketing expert who can balance both high-level planning and hands-on campaign management.
📋 Key Responsibilities
✅ Design and implement integrated marketing campaigns aligned with firm goals
✅ Oversee brand-building and lead generation initiatives across all media channels
✅ Own key KPIs including CAC, ROI, LTV, and CPL, and continuously test and optimize campaigns
✅ Launch and manage campaigns directly using various marketing tools and platforms
✅ Lead internal marketing teams and external partners/agencies, setting performance goals and providing mentorship
✅ Guide development of creative assets, branding strategies, and content roadmaps
✅ Work with legal, intake, and operations teams to ensure alignment of marketing with client experience and business outcomes
✅ Monitor KPIs through dashboards and lead with insights
ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing channels, as well as the ability to analyze performance data and make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: 10+ years of marketing leadership, preferably in legal, BPO, or professional services
Required Skills:
- Advanced knowledge of SEO, paid media, CRM/email automation, lead nurturing, conversion funnels, and performance marketing
- Expertise in Meta Business Suite, Google Ads, Google My Business (GMB), Looker Studio, Power BI, Excel/Sheets, and SQL
- Automation experience using Zapier
- Strong command of performance metrics (CAC, CPL, LTV, etc.) and dashboarding tools (Looker Studio or equivalent)
- Ability to work autonomously and execute campaigns directly
- Exceptional communication, leadership, and analytical skills
Preferred Skills:
- Experience marketing in a personal injury or BPO firm
- Familiarity with platforms like Filevine, RingCentral, and CallRail
- Competency in A/B testing, copywriting, and creative direction
- Knowledge of California legal advertising regulations
ASSUMPTION: While the required qualifications list a specific degree and years of experience, the company may consider candidates with equivalent experience and skills from alternative educational backgrounds or career paths.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and market rates for similar roles in the legal services industry)
Benefits:
- Remote-first work environment with a culture of autonomy and performance
- Collaboration with high-performing, cross-functional teams
- Opportunity to directly influence firm revenue and market positioning
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services
Company Size: 11-50 employees (Small to Medium-sized)
Founded: 2022 (Founded in 2022, with a short history as a rapidly growing law firm)
Company Description:
- Legal Management Group is a personal injury law firm powered by data, innovation, and operational excellence
- The company is committed to results-driven service and is seeking a dynamic Head of Marketing to spearhead its integrated marketing initiatives
- The firm offers a remote-first work environment with a culture of autonomy and performance
Company Specialties:
- Personal Injury Law
- Data-driven Marketing
- Operational Excellence
Company Website: legalmanagementgroup.com
ASSUMPTION: Legal Management Group is a growing law firm that prioritizes data-driven marketing and operational excellence to provide results-driven service to its clients.
📊 Role Analysis
Career Level: Executive (High-level leadership role)
Reporting Structure: This role reports directly to the firm's leadership and is responsible for leading internal marketing teams and external partners/agencies
Work Arrangement: Remote Solely (Fully remote work arrangement with high accountability)
Growth Opportunities:
- Potential to shape the growth strategy of a mission-driven, fast-scaling law firm
- Opportunity to collaborate with high-performing, cross-functional teams
- Chance to directly influence firm revenue and market positioning
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the firm is rapidly growing and prioritizes performance and autonomy.
🌍 Location & Work Environment
Office Type: Remote (No physical office, with all work done remotely)
Office Location(s): Manila, Philippines (Remote work with no specific office location)
Geographic Context:
- Manila is the capital and most populous city of the Philippines, with a vibrant business environment and a growing legal services industry
- The city offers a mix of traditional and modern infrastructure, with a strong focus on technology and innovation
- Manila's time zone is Asia/Manila (UTC+8), which may require some flexibility in working hours for global collaboration
Work Schedule: Full-time (40 hours per week, with flexible hours and high accountability)
ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere, with a high degree of autonomy and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the firm's leadership
Key Assessment Areas:
- Marketing strategy and campaign planning
- Performance metrics and data analysis
- Leadership and team management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Demonstrate your understanding of the legal services industry and the company's unique value proposition
ATS Keywords: Marketing Leadership, Campaign Management, SEO, Paid Media, CRM Automation, Performance Marketing, Data Analysis, Team Leadership, Content Development, Brand Strategy, Cross-Functional Collaboration, Communication Skills, Analytical Skills, Creative Direction, A/B Testing, Legal Advertising Regulations
ASSUMPTION: The application process may vary depending on the company's specific needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Meta Business Suite
- Google Ads
- Google My Business (GMB)
- Looker Studio
- Power BI
- Excel/Sheets
- SQL
- Zapier
- HubSpot
- ActiveCampaign
- Filevine
- RingCentral
- CallRail
ASSUMPTION: The required tools and technologies may evolve over time as the company's marketing needs change and new platforms emerge.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Innovation and operational excellence
- Results-driven service
Work Style:
- Autonomous and high-accountability work environment
- Performance-focused and data-driven culture
- Collaborative and cross-functional teamwork
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of autonomy and accountability?
- Are you comfortable working with performance metrics and making data-driven decisions?
- Do you have experience leading cross-functional teams and collaborating with stakeholders?
ASSUMPTION: Legal Management Group values candidates who are self-motivated, data-driven, and able to work effectively in a remote, collaborative environment.
⚠️ Potential Challenges
- Balancing strategic planning and hands-on campaign execution
- Managing performance metrics and optimizing campaigns in a rapidly changing market
- Adapting to a remote work environment with a high degree of autonomy and accountability
- Navigating the unique regulations and requirements of the legal services industry
ASSUMPTION: These challenges can be overcome by a strong, experienced marketing leader with a proven track record in performance-based marketing across both digital and traditional platforms.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its requirement for both strategic planning and hands-on campaign execution
- Legal Management Group's focus on data-driven marketing and operational excellence sets it apart from other law firms in the industry
- Career progression in this role may involve expanding the marketing team, taking on additional responsibilities, or moving into a more senior leadership position within the firm
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with the potential for significant growth and impact within the firm.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to increase brand visibility and generate qualified leads across digital and traditional channels
- Optimizing paid advertising campaigns on Meta and Google Ads to improve ROI and reduce CAC
- Building and automating email nurturing sequences using ActiveCampaign or HubSpot to improve lead conversion rates
ASSUMPTION: These sample projects are representative of the types of initiatives the Head of Marketing may undertake to drive growth and improve performance at Legal Management Group.
❓ Key Questions to Ask During Interview
- Can you describe the firm's long-term growth strategy and how this role fits into that plan?
- How does the marketing team currently collaborate with other departments, such as legal, intake, and operations?
- What are the most significant challenges facing the firm's marketing efforts, and how can this role address them?
- How does the firm support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience and relevant skills
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
