📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Eat Just
🔹 Location: Alameda, California, United States
🔹 Job Type: Full-time, Hybrid (3 days onsite)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Bay Area only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies across brand, digital, social, email, campaigns, and influencer programs
- Collaborating cross-functionally with creative, comms, and commercial teams to bring brand moments to life
- Driving measurable ROI and balancing brand storytelling with performance metrics
- Building and managing high-output internal teams and/or external agency partners
- Working side-by-side with the VP of Brand & Creative and reporting directly to the CEO
ASSUMPTION: This role requires a strategic thinker who can balance big-picture vision with hands-on execution, and who thrives in a fast-paced, mission-driven environment.
📋 Key Responsibilities
✅ Develop and execute a high-impact, integrated marketing strategy across various channels
✅ Collaborate with internal teams and manage external partners to drive brand growth and business impact
✅ Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling
✅ Lead concept development for campaigns and content, with a focus on big ideas and sharp execution
✅ Build and manage high-output internal teams and/or external agency partners
✅ Roll up sleeves and dive into tools and tactics, as this is not a top-down role
ASSUMPTION: This role requires a hands-on approach, with a willingness to dive into the details while also driving high-level strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of brand marketing experience, ideally in lifestyle, fashion, wellness, or culturally relevant categories (food experience is a bonus, not a must)
Required Skills:
- Proven ability to drive measurable ROI in emerging brand or market environments
- Equal parts visionary and operator—ability to dream big and move fast
- Scrappy, agile, and proactive—comfortable with limited resources and high expectations
- Strong brand intuition and creative instincts; knows when to push and when to pivot
- Comfortable wearing multiple hats and setting a high bar for excellence in a lean team
Preferred Skills:
- Experience in the food or plant-based industry
- Fluency in Spanish or other languages
ASSUMPTION: While food industry experience is a bonus, it is not a requirement for this role. Candidates from related industries with transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $180,000 - $225,000 per year (based in Alameda, CA)
Benefits:
- Competitive base salary
- Equity in Eat Just
- Up to 100% employer-paid medical, dental, and vision benefits (up to 80% for dependents)
- Flexible time off
Working Hours: Full-time, with a minimum 3-day onsite requirement at the headquarters in Alameda, CA
ASSUMPTION: The salary range provided is based on market data and internal benchmarks, and may vary depending on the candidate's skills, experience, and overall contribution to the role.
📌 Applicant Insights
🔍 Company Context
Industry: Eat Just operates in the food technology and alternative protein industries, with a focus on plant-based and cultured meat products.
Company Size: Eat Just is a mid-sized company with a lean, passionate team of scientists, chefs, engineers, and operators.
Founded: Eat Just was founded in 2011 and has since brought groundbreaking innovations to market, such as Just Egg and GOOD Meat.
Company Description:
- Eat Just is on a mission to build a healthier, safer, and more sustainable food system—starting with what’s on your plate.
- The company pioneers plant-based eggs and makes real meat without slaughter, reimagining the future of food in ways that are better for people and the planet.
- Eat Just is a lean, passionate team of scientists, chefs, engineers, and operators who believe that doing hard things well can make a meaningful difference.
Company Specialties:
- Plant-based egg products (Just Egg)
- Cultured meat products (GOOD Meat)
- Food technology and alternative protein development
Company Website: ju.st
ASSUMPTION: Eat Just is a mission-driven company focused on sustainability and innovation in the food industry. Candidates should be passionate about the company's mission and aligned with its values.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO and working side-by-side with the VP of Brand & Creative.
Reporting Structure: The Head of Marketing will lead internal teams and/or external agency partners, and will collaborate cross-functionally with creative, comms, and commercial teams.
Work Arrangement: This is a hybrid role, requiring a minimum of 3 days onsite at the headquarters in Alameda, CA.
Growth Opportunities:
- As Eat Just continues to grow and expand its product offerings, there will be opportunities for the Head of Marketing to grow within the company and take on additional responsibilities.
- The company's focus on innovation and sustainability provides ample opportunities for professional development and learning.
ASSUMPTION: While this role is a senior-level position, there are opportunities for growth and development within the company as it continues to expand and innovate.
🌍 Location & Work Environment
Office Type: Eat Just's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Alameda, CA
Geographic Context:
- The Bay Area is a hub for technology and innovation, with a diverse and vibrant culture.
- Alameda is a small island city in the San Francisco Bay, offering a mix of urban and suburban living.
- The Bay Area has a mild Mediterranean climate, with cool, wet winters and warm, dry summers.
Work Schedule: This is a full-time role with a minimum 3-day onsite requirement. The work schedule is flexible, with a focus on results and productivity.
ASSUMPTION: The Bay Area offers a dynamic and innovative work environment, with a diverse range of cultural and recreational opportunities. However, the cost of living in the Bay Area is high, and candidates should be prepared for this when considering the role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the VP of Brand & Creative to discuss marketing strategy and vision
- Final interview with the CEO to discuss the role's fit within the company's broader mission and goals
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and vision
- Cultural fit and alignment with the company's mission
- Problem-solving skills and ability to think critically
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your marketing philosophy and approach to brand storytelling
- Demonstrate your understanding of Eat Just's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Marketing strategy, brand storytelling, integrated marketing, cross-functional collaboration, performance metrics, ROI-driven marketing, campaign development, content creation, team management, scrappy, agile, proactive
ASSUMPTION: The interview process for this role will be comprehensive and thorough, with a focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Campaign management tools (e.g., Google Ads, Facebook Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies used by Eat Just may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We are passionate about our mission to build a healthier, safer, and more sustainable food system.
- Innovative: We embrace a culture of continuous learning and improvement.
- Collaborative: We work together to achieve our goals and support each other's success.
Work Style:
- Strategic: We think big-picture and focus on long-term impact.
- Hands-on: We roll up our sleeves and dive into the details to get the job done.
- Adaptable: We embrace change and thrive in a fast-paced environment.
Self-Assessment Questions:
- How do you align with Eat Just's mission to build a healthier, safer, and more sustainable food system?
- How do you balance big-picture vision with hands-on execution in your marketing approach?
- How do you adapt to change and thrive in a fast-paced environment?
ASSUMPTION: Candidates should be passionate about Eat Just's mission and aligned with its values. They should also be comfortable working in a fast-paced, collaborative environment and be able to balance big-picture vision with hands-on execution.
⚠️ Potential Challenges
- The fast-paced, mission-driven environment may require candidates to adapt quickly and manage multiple priorities simultaneously.
- The role may require candidates to wear multiple hats and set a high bar for excellence in a lean team.
- The Bay Area has a high cost of living, which may present financial challenges for some candidates.
- The role may require candidates to work closely with external agency partners, which can present unique challenges in terms of communication and collaboration.
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a hands-on approach and a willingness to dive into the details while also driving high-level strategy.
- The food technology and alternative protein industries present unique challenges and opportunities for marketing professionals.
- This role offers the opportunity to work at the intersection of brand, digital, and community, with a focus on driving real business impact for an emerging brand that's changing the game.
ASSUMPTION: While this role may differ from traditional marketing roles, it also presents unique opportunities for marketing professionals to make a meaningful impact in a mission-driven company.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new plant-based egg product in the United States
- Collaborating with the creative team to develop a brand identity for a new cultured meat product line
- Analyzing performance metrics across various channels to optimize marketing spend and maximize ROI
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Head of Marketing may face in this role. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's broader mission and goals?
- What are the biggest challenges facing the marketing team currently, and how can I help address them?
- How does Eat Just support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- How does the company measure success for this role, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. They are not exhaustive, and candidates should feel free to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Eat Just's mission, values, and products, and thinking critically about how your skills and experience align with the company's goals
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
