Head of Marketing and Events

📌 Core Information

🔹 Job Title: Head of Marketing and Events

🔹 Company: Cadmus

🔹 Location: Brisbane, Queensland, Australia

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with remote work in Australia, New Zealand, Europe, and the United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive global events and conference strategy
• Driving lead generation through high-impact events and campaigns
• Collaborating with sales to align marketing efforts with revenue targets
• Monitoring marketing performance and continuously optimizing strategies

ASSUMPTION: This role requires a blend of strategic leadership and hands-on execution, with a strong focus on event marketing and B2B lead generation.

📋 Key Responsibilities

✅ Develop and execute a comprehensive global events and conference strategy aligned with business objectives

✅ Identify and evaluate key industry events, trade shows, and conferences to attend, sponsor, or host

✅ Define success metrics for event-based lead generation and continuously optimize strategies

✅ Design and implement event marketing campaigns that drive high-quality lead acquisition

✅ Collaborate with the sales team to align lead generation efforts with revenue targets and pipeline growth

✅ Monitor marketing performance, report on KPIs, and continuously optimize for impact

ASSUMPTION: This role involves a high degree of cross-functional collaboration, particularly with the sales team, to ensure marketing efforts support revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in event marketing and B2B lead generation, with a strong track record of delivering strategic marketing campaigns

Required Skills:

• Excellent project management skills
• Strong written and verbal communication skills
• Deep experience working closely with sales to drive pipeline growth
• Excellent negotiation, budgeting, and vendor management skills

Preferred Skills:

• Experience in the EdTech industry
• Fluency in multiple languages

ASSUMPTION: While industry-specific experience is not required, familiarity with the EdTech sector would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: AU$120,000 - AU$160,000 per annum (based on experience and industry standards for a Head of Marketing role in Brisbane)

Benefits:

• Equity incentives
• Hybrid work arrangement with a stunning office in Brisbane's CBD
• Diverse and inclusive workplace
• Mission-driven team and culture

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in Brisbane, Australia. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cadmus operates in the EdTech sector, focusing on digital assessment for learning platforms to break down global learning barriers

Company Size: Cadmus has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Cadmus was founded in 2015, with a mission to empower students and educators through high-quality, accessible learning experiences

Company Description:

• Cadmus was born out of a partnership with the University of Melbourne, Australia
• The platform supports educators and diverse student cohorts with access to high-quality, pedagogical assessment anywhere, anytime
• Cadmus keeps the fun in the learning experience and takes the stress out of the end goal – assessment

Company Specialties:

• Education Technology
• Digital Assessment for Learning
• Higher Education

Company Website: cadmus.io

ASSUMPTION: Cadmus' focus on student-centric values and breaking down learning barriers creates a unique and impactful work environment for employees.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the executive team

Reporting Structure: The Head of Marketing and Events will work closely with the sales team and collaborate with other departments to ensure alignment and clarity

Work Arrangement: This role offers a hybrid work arrangement, with 3 days in the office and 2 days remote, allowing for flexibility and work-life balance

Growth Opportunities:

• As Cadmus continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
• The role offers exposure to various aspects of marketing, providing a well-rounded skillset for future career progression
• Working in a high-growth startup environment presents numerous learning and development opportunities

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for marketing professionals looking to advance their careers in a dynamic and impactful environment.

🌍 Location & Work Environment

Office Type: Cadmus' Brisbane office is located in the CBD, offering a modern and collaborative work environment

Office Location(s): 123 Eagle Street, Brisbane, Queensland, Australia

Geographic Context:

• Brisbane is the capital of Queensland, Australia, and offers a subtropical climate, vibrant culture, and a high quality of life
• The city is known for its diverse population, with a strong focus on education, arts, and innovation
• Brisbane's central business district is home to numerous multinational corporations and startups, providing ample networking opportunities

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours between 9:00 AM and 5:00 PM (AEST)

ASSUMPTION: The Brisbane office location and hybrid work arrangement provide a convenient and flexible work environment for candidates living in or near the city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager and relevant team members to evaluate skills and experience
• Final interview with the executive team to discuss career goals and alignment with company vision

Key Assessment Areas:

• Strategic thinking and planning
• Event marketing and B2B lead generation expertise
• Cross-functional collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your event marketing and B2B lead generation experience
• Demonstrate your understanding of Cadmus' mission and values in your application materials
• Prepare examples of successful event marketing campaigns and their outcomes to discuss during the interview
• Research Cadmus' competitors and industry trends to showcase your knowledge and enthusiasm for the role

ATS Keywords: Event Marketing, B2B Lead Generation, Strategic Planning, Cross-functional Collaboration, Marketing Campaigns, Sales Alignment, Marketing Performance

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, event marketing expertise, and cultural fit with Cadmus' mission and values.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Eventbrite
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies listed are commonly used in event marketing and B2B lead generation roles. Familiarity with these platforms is beneficial but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Student-centric
• Inclusive and diverse
• Collaborative and innovative
• Accountable and results-driven

Work Style:

• Strategic and forward-thinking
• Hands-on and execution-focused
• Collaborative and cross-functional
• Adaptable and resilient

Self-Assessment Questions:

• How do you embody Cadmus' student-centric values in your work?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
• How do you stay organized and manage multiple priorities in a fast-paced, high-growth environment?

ASSUMPTION: Cadmus places a strong emphasis on cultural fit and values-driven decision-making. Candidates who can demonstrate alignment with the company's core values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing a global events calendar and ensuring consistent brand representation across multiple regions
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Adapting to a fast-paced, high-growth startup environment with evolving priorities and goals
• Working remotely with team members and stakeholders in different time zones

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their experience, strategic thinking, and adaptability to drive results in a dynamic and impactful role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on event marketing and B2B lead generation, with a broader scope of responsibilities
• In the EdTech industry, this role offers the opportunity to work on innovative learning solutions and make a direct impact on students' academic success
• Career progression in this role could lead to senior marketing leadership positions, either within Cadmus or other organizations

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the EdTech industry.

📝 Sample Projects

• Developing and executing a comprehensive global events strategy for Cadmus' annual user conference
• Launching a targeted B2B lead generation campaign to drive sales pipeline growth in the United States
• Managing vendor relationships and negotiations for Cadmus' presence at key industry events and trade shows

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the successful candidate might work on in this role, demonstrating the breadth and impact of the position.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Cadmus' global events calendar and how this role will evolve it?
• How does Cadmus support the professional development and growth of its marketing team members?
• Can you provide an example of a time when Cadmus' values drove a significant business decision or outcome?
• How does Cadmus measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What are the most pressing challenges facing the marketing team currently, and how will this role address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and Cadmus' culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Cadmus' careers page
• Tailor your resume and cover letter to highlight your event marketing and B2B lead generation experience
• Prepare examples of successful event marketing campaigns and their outcomes to discuss during the interview
• Research Cadmus' competitors and industry trends to showcase your knowledge and enthusiasm for the role
• Follow up with Cadmus' HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.