📌 Core Information
🔹 Job Title: Head of Marketing – Avante
🔹 Company: Avante
🔹 Location: Seattle, WA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Defining, owning, and building Avante’s marketing function from the ground up
- Crafting and executing a comprehensive marketing strategy to drive pipeline generation, customer acquisition, and brand development
- Working directly with founders to shape Avante’s go-to-market strategy
- Initially serving in a hands-on, “player-coach” role before transitioning into a strategic leadership position
ASSUMPTION: This role requires a high level of strategic thinking and execution, with a focus on driving revenue growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Develop and own the marketing strategy, including positioning, messaging, campaign planning, and budget allocation
✅ Build a robust demand generation engine through digital, content, events, and ABM tactics to drive lead generation and pipeline creation
✅ Lead execution across core channels in the near term, balancing strategic thinking with tactical ownership
✅ Shape and evolve Avante’s brand story and craft messaging that resonates with HR and benefits leaders
✅ Collaborate with cross-functional teams to align messaging, launch new features, and equip go-to-market teams with content, tools, and insights
✅ Define KPIs and build systems for measuring performance across the funnel, tracking what’s working, and iterating on what’s not
✅ Build and lead a high-performing marketing team as the company scales, identifying skill gaps, recruiting talent, and fostering a culture of creativity, performance, and ownership
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with a focus on demand generation, pipeline growth, and revenue impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in B2B SaaS marketing, with a proven track record in demand generation, pipeline growth, and revenue impact
Required Skills:
- Proven ability to craft positioning and messaging that resonates with technical and business buyers
- Strong data orientation, able to define metrics, interpret trends, and make decisions that drive business outcomes
- Excellent communication skills with a knack for storytelling and translating technical solutions into real-world value
- Demonstrated leadership ability, with experience mentoring or managing others, even if informally
- Comfortable with ambiguity and building from scratch in early-stage startups or high-growth environments
Preferred Skills:
- Experience in the healthcare or benefits industry
- Familiarity with AI and its applications in the benefits space
- Proven ability to build and lead high-performing marketing teams
ASSUMPTION: Candidates with experience in early-stage startups or high-growth environments, as well as those with a strong background in B2B SaaS marketing, are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $205,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
Working Hours: Full-time, with 4 days per week on-site in Seattle
ASSUMPTION: The salary range is based on industry standards for similar roles in the Seattle area. Benefits are typical for a startup in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Avante operates in the AI SaaS and healthcare industries, focusing on transforming how self-funded employers manage their benefits and HR operations.
Company Size: Avante is an early-stage startup with a small, collaborative team. This means employees have a high degree of influence on the company's direction and growth.
Founded: Avante was founded in 2023, with a mission to shift employers from reactive firefighting to proactive, data-driven planning in their benefits management.
Company Description:
- Avante is an AI SaaS startup based in Seattle, WA, with an in-office culture (4 days per week on-site)
- The company is on a mission to transform how self-funded employers manage their benefits and HR operations, using AI to unify disjointed benefits data and deliver personalized, actionable insights
- Avante is well-funded with backing from leading venture and strategic investors, and its platform is already in use by several innovative employers who are seeing real, measurable value
Company Specialties:
- AI-driven benefits management
- Data unification and analytics
- Employee-centric benefits solutions
Company Website: www.avante.com
ASSUMPTION: Avante is a well-funded startup with a clear mission and a focus on using AI to improve benefits management for employers and employees.
📊 Role Analysis
Career Level: This role is a leadership position, reporting directly to the founders and working closely with them to shape Avante’s go-to-market strategy.
Reporting Structure: The Head of Marketing will report directly to the founders and work closely with the sales and product teams.
Work Arrangement: This is a hybrid role, with 4 days per week on-site in Seattle and 1 day remote.
Growth Opportunities:
- As the company grows, there will be opportunities to build and lead a marketing team
- This role offers the chance to shape Avante’s go-to-market strategy and have a significant impact on the company’s growth and success
- Avante is a well-funded startup with significant growth potential, offering opportunities for career advancement as the company scales
ASSUMPTION: This role offers significant growth opportunities, both in terms of building a team and contributing to the company’s overall success.
🌍 Location & Work Environment
Office Type: Avante has a physical office in Seattle, WA, with an in-office culture (4 days per week on-site).
Office Location(s): Seattle, WA
Geographic Context:
- Seattle is a major tech hub, with a vibrant startup ecosystem and a strong focus on AI and healthcare technologies
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a diverse population
- Seattle has a moderate cost of living compared to other major tech hubs in the United States
Work Schedule: Full-time, with 4 days per week on-site in Seattle and 1 day remote
ASSUMPTION: Avante’s office in Seattle offers a collaborative and innovative work environment, with opportunities for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the founders and other team members
- Case study or project presentation
- Final interview with the founders
Key Assessment Areas:
- Strategic thinking and planning
- Marketing expertise and experience
- Leadership and team-building skills
- Cultural fit and alignment with Avante’s mission
Application Tips:
- Highlight your experience in B2B SaaS marketing, with a focus on demand generation, pipeline growth, and revenue impact
- Demonstrate your ability to craft effective positioning and messaging
- Showcase your data orientation and ability to make data-driven decisions
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: B2B SaaS marketing, demand generation, pipeline growth, revenue impact, multi-channel marketing, positioning, messaging, data orientation, communication skills, storytelling, leadership, team development, healthcare, customer success, collaboration, analytics
ASSUMPTION: Avante uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Avante uses a variety of marketing tools and technologies to support its marketing efforts. Familiarity with these tools can be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Kind candor: Avante values open, honest communication and believes in fostering a culture of trust and respect
- High standards: Avante sets ambitious goals and strives for excellence in all aspects of its work
- Deep trust: Avante values collaboration and believes in empowering its team members to make decisions and take ownership of their roles
Work Style:
- Avante has a small, scrappy team that is obsessed with solving big problems together
- The company values kind candor, high standards, and deep trust in its work environment
- Avante offers a collaborative, mission-driven culture with opportunities for growth and impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment, and are you comfortable with ambiguity?
- Are you able to balance strategic thinking with tactical execution, and do you have a strong work ethic?
- Do you share Avante’s mission to transform how benefits are delivered and experienced, and are you passionate about making a real-world impact?
ASSUMPTION: Avante values a strong cultural fit and looks for candidates who align with its mission, values, and work style.
⚠️ Potential Challenges
- Avante is an early-stage startup, which can be unpredictable and challenging at times
- The company is focused on a complex and fragmented market, which can present unique challenges in terms of market research, positioning, and messaging
- The role requires a high level of strategic thinking and execution, which can be demanding and stressful at times
- The company has a strong focus on data-driven decision-making, which can be challenging for candidates who are not comfortable with data analysis and interpretation
ASSUMPTION: While Avante offers many opportunities for growth and impact, the role also presents unique challenges that candidates should be aware of.
📈 Similar Roles Comparison
- Unlike other marketing leadership roles, this position offers the opportunity to define and build Avante’s marketing function from scratch, with a high degree of ownership and influence
- Avante is focused on the AI-driven benefits management space, which is a unique and growing market with significant potential for innovation and disruption
- This role offers the chance to shape Avante’s go-to-market strategy and have a significant impact on the company’s growth and success, with opportunities for career advancement as the company scales
ASSUMPTION: This role is unique in its focus on AI-driven benefits management and offers significant opportunities for growth and impact compared to similar marketing leadership positions.
📝 Sample Projects
- Developing a comprehensive marketing strategy for Avante, including positioning, messaging, campaign planning, and budget allocation
- Building a robust demand generation engine through digital, content, events, and ABM tactics to drive lead generation and pipeline creation
- Launching a new product or feature, including crafting messaging, developing launch materials, and executing a successful go-to-market strategy
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Head of Marketing might work on, but the specific projects will depend on Avante’s priorities and goals at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the company’s long-term vision for growth and expansion, and how this role fits into that plan?
- How does Avante approach collaboration and communication between marketing, sales, and product teams?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Avante support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand Avante’s long-term vision, work environment, and expectations for the Head of Marketing role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B SaaS marketing, with a focus on demand generation, pipeline growth, and revenue impact
- Prepare a case study or project presentation showcasing your ability to craft effective positioning and messaging, as well as your data orientation and ability to make data-driven decisions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
