📌 Core Information
🔹 Job Title: Head of Marketing - Brand, ROI, Strategy & Execution
🔹 Company: Paradigm Health
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years, with at least 5 years in a leadership role
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy
- Leading product marketing efforts and demand generation strategies
- Measuring and analyzing marketing activities' return on investment (ROI)
- Conducting market research and understanding market dynamics
- Building and strengthening Paradigm's brand identity
ASSUMPTION: This role requires a strategic and innovative thinker with a strong commitment to improving patient access to clinical trials. The ideal candidate will have a proven track record in developing and executing successful marketing strategies in both scaled and scrappy start-up environments.
📋 Key Responsibilities
✅ Developing and executing a comprehensive marketing strategy that aligns with Paradigm’s mission to improve access to clinical trials and enhance trial efficiency
✅ Leading the product marketing efforts for Paradigm’s platform, including developing go-to-market strategies, positioning, and messaging
✅ Developing and executing comprehensive demand generation strategies that drive qualified leads, increase brand awareness, and contribute to revenue growth
✅ Measuring and analyzing the return on investment (ROI) of marketing activities and campaigns
✅ Conducting in-depth research to understand market dynamics, customer needs, and industry trends
✅ Leading efforts to build and strengthen Paradigm’s brand identity
✅ Designing and implementing targeted marketing campaigns to drive awareness, engagement, and adoption of the platform
✅ Cultivating relationships with key stakeholders, including healthcare providers, industry influencers, and investors
✅ Building, mentoring, and managing a high-performing marketing team
✅ Overseeing the marketing budget and ensuring effective allocation of resources in alignment with strategic priorities
ASSUMPTION: This role requires a hands-on approach, with a willingness to execute tasks and thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: At least 10+ years of progressive marketing experience, with a minimum of 5 years in a leadership role
Required Skills:
- Proven track record in developing and executing successful marketing and product marketing strategies
- Expertise in digital marketing, content creation, and lead generation
- Excellent analytical skills with a data-driven approach to decision-making
- Superior communication and presentation skills
Preferred Skills:
- Experience in clinical trials, healthcare technology, or life sciences
- Prior start-up experience or a clear history of building up marketing infrastructure and teams from scratch
- Account based marketing experience
- Experience marketing technology solutions to provider organizations
ASSUMPTION: Experience in B2B marketing, specifically focused on selling technology or technology-enabled services to biopharmaceuticals, is highly desirable.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (Estimated based on industry standards for a senior marketing role in a mid-sized healthcare technology company)
Benefits:
- Competitive health, dental, and vision insurance
- Mental health support for you and your family through Spring Health
- Equity package
- Unlimited paid time off (PTO)
- 16 weeks of paid parental leave
- Flexible work options – remote and hybrid arrangements
- Company-paid life insurance
- Company-paid short-term and long-term disability coverage
- One Medical membership
- 401(k) plan with company match
Working Hours: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in a mid-sized healthcare technology company. The actual salary may vary based on the candidate's experience, skills, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare and Life Sciences
Company Size: 51-200 employees (Mid-sized)
Founded: 2022 (Paradigm Health was incubated by ARCH Venture Partners and launched in 2022)
Company Description:
- Paradigm Health is rebuilding the clinical research ecosystem by creating a platform that enables equitable access to trials for all patients
- The company aims to enhance trial efficiency and reduce barriers to participation for healthcare providers
- Paradigm Health is backed by leading healthcare and life sciences investors and is committed to providing equal employment opportunities to all qualified individuals
Company Specialties:
- Clinical trial technology
- Healthcare technology
- Life sciences
Company Website: https://www.paradigm.inc
ASSUMPTION: Paradigm Health is a mid-sized company focused on transforming the clinical research landscape through innovative technology solutions.
📊 Role Analysis
Career Level: Senior Marketing Manager / Director of Marketing
Reporting Structure: This role reports directly to the CEO and may have team members reporting to them
Work Arrangement: Remote, with the possibility of occasional on-site meetings or events
Growth Opportunities:
- As the company grows, there may be opportunities for the role to evolve or expand
- Potential for career progression within the marketing department or other areas of the company
- Opportunities to work on cutting-edge technology and make a significant impact on the clinical research industry
ASSUMPTION: This role offers a unique opportunity to shape the marketing strategy of a growing healthcare technology company and make a significant impact on the clinical research ecosystem.
🌍 Location & Work Environment
Office Type: Remote (with the possibility of occasional on-site meetings or events)
Office Location(s): N/A (Remote work environment)
Geographic Context:
- Paradigm Health is a remote-first company, allowing employees to work from anywhere
- The company's headquarters are in the United States, but employees are located worldwide
- The company operates in the healthcare and life sciences industries, which are global in nature
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, but may require occasional travel for meetings or events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the CEO and other team members
- Case study or project presentation
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with the company's mission
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Be prepared to discuss your approach to marketing strategy, product marketing, and demand generation
- Showcase your understanding of the clinical research industry and Paradigm Health's mission
ATS Keywords: Marketing strategy, product marketing, demand generation, ROI, market research, brand development, campaign management, team leadership, budget management, digital marketing, content creation, lead generation, analytical skills, communication skills, clinical research, healthcare technology, life sciences
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Patient-centricity
- Collaboration
- Excellence
- Integrity
Work Style:
- Results-driven and performance-focused
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach developing and executing a comprehensive marketing strategy?
- Can you describe your experience leading product marketing efforts and demand generation strategies?
- How do you measure and analyze the return on investment (ROI) of marketing activities and campaigns?
- How do you stay up-to-date with market dynamics, customer needs, and industry trends?
- How do you build and strengthen a company's brand identity?
- How do you work effectively in a remote or hybrid work environment?
ASSUMPTION: Paradigm Health values candidates who are strategic thinkers, results-driven, and passionate about improving patient access to clinical trials.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a growing company
- Managing a team remotely and ensuring effective communication and collaboration
- Balancing strategic thinking with hands-on execution and task management
- Adapting to changes in the market, industry trends, and company priorities
- Measuring and optimizing marketing activities' ROI in a data-driven manner
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing position in a healthcare technology or life sciences company
- However, this role offers the unique opportunity to shape the marketing strategy of a growing company focused on transforming the clinical research ecosystem
- Career progression may include moving into a Chief Marketing Officer (CMO) role as the company grows and expands
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the clinical research industry and grow with a fast-paced, innovative company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new clinical trial platform feature
- Conducting market research to identify gaps in the clinical research ecosystem and developing targeted marketing campaigns to address them
- Creating and implementing a brand refresh strategy to better reflect Paradigm Health's mission and values
ASSUMPTION: These sample projects illustrate the strategic, innovative, and hands-on nature of the role and the opportunity to make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- How does the company plan to support the growth and expansion of the marketing department?
- What are the key priorities for the marketing team in the first 90 days?
- How does the company measure and optimize the ROI of marketing activities and campaigns?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company foster a culture of innovation, collaboration, and excellence within the marketing department?
ASSUMPTION: These questions will help you better understand the company's priorities, culture, and opportunities for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare a case study or project presentation showcasing your marketing strategy, product marketing, and demand generation skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
