📌 Core Information
🔹 Job Title: Head of Marketing (f/m/d) - Remote in Germany
🔹 Company: Synera GmbH
🔹 Location: Remote in Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading Synera’s global marketing function across strategy, execution, and performance.
- Defining and growing the new category of Agent Platform for Engineering.
- Ramping up marketing in the US and driving expansion by localizing messaging and building regional campaigns.
- Working hand-in-hand with the CEO and VP Sales on GTM planning, pipeline goals, and campaign priorities.
- Building and executing a compelling content strategy that communicates Synera’s value across the full buyer journey.
ASSUMPTION: This role requires a strategic and hands-on marketing leader with a proven track record in B2B enterprise software marketing and sales enablement, ideally in technical industries.
📋 Key Responsibilities
✅ Own and lead Synera’s global marketing function across strategy, execution, and performance.
✅ Define and grow the new category of Agent Platform for Engineering, making Synera the clear leader in the space.
✅ Ramp up marketing in the US and drive expansion by localizing messaging, identifying strategic channels, and building regional campaigns.
✅ Work hand-in-hand with the CEO and VP Sales on GTM planning, pipeline goals, and campaign priorities across both the EU and US.
✅ Build and execute a compelling content strategy that communicates Synera’s value across the full buyer journey.
✅ Own marketing automation, CRM, and operations — optimizing systems for scale and performance tracking.
✅ Conduct ongoing market research and gather customer insights to shape messaging, campaigns, and product positioning.
✅ Mentor and develop a high-performing marketing team of 5 across product marketing, demand generation, and content.
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring a versatile marketing leader comfortable with both high-level strategy and tactical implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years of experience in B2B enterprise software marketing and sales enablement, with a focus on technical industries.
Required Skills:
- Proven track record in scaling VC-backed startups from Series A to €20M+ ARR.
- Experience in leading the expansion of a European company into the US.
- Strong technical curiosity and comfort going 0 to 1.
- Data-driven decision-making with experience in marketing ops, automation tools, and full-funnel analytics.
- Cultural fluency, knowing when to move fast, align, and earn trust across both EU and US enterprise environments.
Preferred Skills:
- Experience with HubSpot or similar marketing automation tools.
- Fluency in German (not required but beneficial).
ASSUMPTION: The ideal candidate will have a strong background in B2B enterprise software marketing, with a proven track record of scaling startups and navigating both EU and US markets.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI-estimated, based on role, experience level, and location).
Benefits:
- Flexible work hours.
- Employee perks, including access to Wellpass, Hansefit, nilo, and personalized coaching.
- Unlimited vacation days.
- Remote work setup support.
- Team events.
Working Hours: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The salary range is estimated based on market research and similar roles in the industry. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Artificial Intelligence and Engineering Software.
Company Size: Small to Medium (based on the job description).
Founded: Not specified (assumed to be a startup or young company).
Company Description:
- Synera is building the leading AI Agent Platform for Engineering, designed to multiply engineering capacity and dramatically reduce development cycles.
- The company enables intelligent, autonomous digital co-workers, redefining how engineering teams operate, make decisions, and deliver.
- Synera is looking for a Head of Marketing to help shape a new category in engineering and AI and influence how industry leaders adopt next-gen automation.
Company Specialties:
- AI and Machine Learning.
- Engineering Software.
- Automation and Autonomous Systems.
Company Website: synera.recruitee.com
ASSUMPTION: Synera is a young, fast-growing company focused on AI and engineering software, with a strong emphasis on innovation and category creation.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the CEO.
Reporting Structure: This role will lead a team of 5 marketing professionals across product marketing, demand generation, and content.
Work Arrangement: Remote solely, with the option to work from the company's office in Bremen, Germany, from time to time.
Growth Opportunities:
- As Synera grows, there will be opportunities for the Head of Marketing to expand their team and take on more responsibilities.
- This role offers the chance to shape a new category and influence the company's growth trajectory.
- The Head of Marketing will have the opportunity to work closely with the CEO and other senior leaders, gaining valuable experience and insights.
ASSUMPTION: This role offers significant growth potential, as Synera is a young, fast-growing company with ambitious global goals.
🌍 Location & Work Environment
Office Type: Remote-first, with an office in Bremen, Germany.
Office Location(s): Bremen, Germany.
Geographic Context:
- Bremen is a city in northern Germany, known for its maritime heritage and cultural attractions.
- The city has a relatively low cost of living compared to other major German cities.
- Bremen offers a good work-life balance, with plenty of opportunities for outdoor activities and cultural experiences.
Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the office in Bremen provides an opportunity for in-person collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR team to discuss the role and assess cultural fit.
- In-depth interview with the CEO and other senior leaders to discuss the role's responsibilities and assess the candidate's strategic thinking and leadership skills.
- Final interview with the CEO to discuss the candidate's fit for the role and the company's long-term goals.
Key Assessment Areas:
- Strategic thinking and category positioning.
- Leadership skills and team management experience.
- Data-driven decision-making and marketing operations expertise.
- Cultural fit and alignment with Synera's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B enterprise software marketing and sales enablement, with a focus on technical industries.
- Be prepared to discuss your experience in scaling VC-backed startups and navigating both EU and US markets.
- Demonstrate your technical curiosity and comfort with going 0 to 1 in a fast-paced, innovative environment.
ATS Keywords: B2B Marketing, Sales Enablement, Technical Industries, Startup Experience, Market Expansion, Category Positioning, Data-Driven Decision Making, Marketing Operations, Automation Tools, Full-Funnel Analytics, Team Leadership, Content Strategy, Market Research, Customer Insights, CRM Optimization, Hands-On Leadership.
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their experience in B2B enterprise software marketing and sales enablement.
🛠️ Tools & Technologies
- HubSpot (or similar marketing automation tools).
- CRM software (e.g., Salesforce, HubSpot CRM).
- Marketing analytics tools (e.g., Google Analytics, Mixpanel).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM software, and marketing analytics tools, as well as a strong understanding of project management principles.
👔 Cultural Fit Considerations
Company Values:
- Innovation and category creation.
- Data-driven decision-making and continuous learning.
- Collaboration and teamwork.
- Customer-centricity and a strong focus on customer success.
Work Style:
- Fast-paced and agile, with a strong emphasis on innovation and continuous improvement.
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing.
- Data-driven and analytical, with a strong emphasis on performance tracking and optimization.
Self-Assessment Questions:
- Do you thrive in fast-paced, innovative environments and enjoy the challenge of going 0 to 1?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a strong customer focus and a passion for driving customer success?
ASSUMPTION: Synera values innovation, data-driven decision-making, collaboration, and customer-centricity. The ideal candidate will be comfortable working in a fast-paced, agile environment and have a strong customer focus.
⚠️ Potential Challenges
- The role requires a strong understanding of both EU and US enterprise environments, which may present cultural and operational challenges.
- The company is growing rapidly, which may present challenges in terms of prioritization and resource allocation.
- The role involves a mix of strategic planning and hands-on execution, which may require the candidate to wear multiple hats and adapt to changing priorities.
- The company is focused on innovation and category creation, which may present challenges in terms of market definition and positioning.
ASSUMPTION: The ideal candidate will be comfortable navigating cultural and operational challenges, prioritizing effectively in a fast-paced environment, and adapting to changing priorities. They will also have a strong understanding of market definition and positioning.
📈 Similar Roles Comparison
- This role is unique in its focus on category creation and expansion into the US market for a deep tech startup in the AI and engineering software space.
- Compared to traditional marketing roles, this position requires a stronger emphasis on strategic thinking, category positioning, and market expansion.
- In terms of career path, this role offers significant growth potential, as Synera is a young, fast-growing company with ambitious global goals.
ASSUMPTION: This role is unique in its focus on category creation and expansion into the US market for a deep tech startup in the AI and engineering software space. It offers significant growth potential and requires a strong emphasis on strategic thinking, category positioning, and market expansion.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Synera's Agent Platform for Engineering in the US market.
- Conducting market research and gathering customer insights to shape messaging, campaigns, and product positioning.
- Optimizing marketing automation, CRM, and operations to improve performance tracking and scale for growth.
ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the role, with a focus on category creation, market expansion, and performance optimization.
❓ Key Questions to Ask During Interview
- How does Synera plan to differentiate its Agent Platform for Engineering in the US market?
- What is the current structure of the marketing team, and how does this role fit into that structure?
- How does Synera support the growth and development of its employees, particularly in marketing and leadership roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Synera approach work-life balance, particularly for remote employees?
ASSUMPTION: These key questions focus on the role's strategic priorities, team structure, growth opportunities, and work-life balance, providing valuable insights into the company's culture and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your experience in B2B enterprise software marketing and sales enablement, with a focus on technical industries.
- Prepare for your interviews by researching Synera's industry, company culture, and the specific challenges and opportunities presented by the role.
- Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions.
- If selected for the final interview, be prepared to discuss your strategic thinking, leadership skills, and cultural fit in detail.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
