Head of Marketing & GTM Strategy – AI & Tech Products (Remote)

📌 Core Information

🔹 Job Title: Head of Marketing & GTM Strategy – AI & Tech Products (Remote)

🔹 Company: Codvo.ai

🔹 Location: Remote (Global)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Defining and executing the go-to-market (GTM) influence marketing strategy for Codvo.ai’s AI and product portfolio.
• Building and amplifying Codvo.ai’s voice across social media, digital platforms, and influencer networks.
• Positioning Codvo’s leadership team as thought leaders through various channels.
• Managing end-to-end influencer and partner marketing campaigns.
• Leading Codvo’s presence in industry forums, webinars, and conferences.

ASSUMPTION: This role requires a strategic and creative marketing leader with a strong background in B2B tech marketing, preferably in SaaS, AI, Cloud, or enterprise software space.

📋 Key Responsibilities

✅ Define and execute the go-to-market influence marketing strategy for Codvo.ai’s AI and product portfolio.

✅ Build and amplify Codvo.ai’s voice across social media, digital platforms, and influencer networks.

✅ Position Codvo’s leadership team as thought leaders through blogs, LinkedIn, podcasts, media, and speaking engagements.

✅ Manage end-to-end influencer and partner marketing campaigns, working closely with channel partners and technology alliances.

✅ Lead Codvo’s presence in industry forums, webinars, and conferences, driving awareness and pipeline generation.

✅ Establish strong relationships with analyst firms, media outlets, and industry communities to elevate brand perception.

✅ Build an editorial calendar, manage digital content production, and drive high-velocity campaign execution.

✅ Collaborate with sales and product teams to align messaging and storytelling with customer needs and strategic priorities.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and stakeholder management, requiring strong communication and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An advanced degree would be an asset.

Experience: 10+ years of experience in B2B tech marketing, with a proven track record of building or scaling the market presence of a technology product or services brand.

Required Skills:

• Deep knowledge of influence marketing, digital brand amplification, and GTM planning.
• Strong understanding of social and content platforms (LinkedIn, YouTube, X, Medium, etc.) and engagement best practices.
• Excellent storytelling, communication, and creative campaign planning skills.
• Prior experience collaborating with founders, sales, and product teams in fast-paced startup or growth environments.
• Demonstrated thought leadership and comfort representing the brand externally or enabling others to do so.

Preferred Skills:

• Existing relationships with analysts, influencers, or ecosystem players in the AI/Cloud space.
• Global exposure or experience in marketing to multiple regions (e.g., North America, Middle East, APAC).
• Background in journalism, communications, or digital media is a plus.

ASSUMPTION: While the role requires a strong background in B2B tech marketing, the specific industry experience can be in any vertical, as the core skills are transferable.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a senior marketing role in a similar company size and location)

Benefits:

• Flexible working hours and remote work arrangement.
• Competitive compensation and creative freedom to experiment and lead.
• Opportunity to lead high-visibility initiatives with measurable influence on company growth.

Working Hours: Full-time (40 hours/week), flexible schedule with core working hours to be agreed upon with the team.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in a similar company size and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and cloud-native platforms.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2019. Codvo.ai is a relatively young company, providing an exciting and dynamic work environment.

Company Description:

• Codvo.ai is a next-gen AI and engineering company helping global enterprises transform through Generative AI, Cloud-native platforms, and Product Engineering.
• With proprietary platforms like NeIO and Pulse, they enable faster, smarter, and scalable digital transformation for industries including Energy, Retail, Travel, BFSI, and Healthcare.
• Codvo.ai is gearing up to launch new AI-powered products and expand its global presence, making this an exciting time to join the team.

Company Specialties:

• Artificial Intelligence
• Mobile Development
• Product and Design
• Web Development
• Remote Support
• Test Automation
• Security Testing
• Performance Testing
• Functional Unit & Testing
• Machine Learning
• ecommerce
• Remote Teams
• Dedicated Teams
• Staffing and Recruiting
• UX
• Cloud
• Enterprise AI
• UI
• Blockchain
• MLOps
• CIS Top 20
• and OKTA

Company Website: http://www.codvo.ai

ASSUMPTION: Codvo.ai is a growing company with a strong focus on innovation and customer success. They offer a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior Marketing Manager/Head of Marketing

Reporting Structure: This role reports directly to the CEO and works closely with the leadership team, sales, and product teams.

Work Arrangement: Fully remote, with a flexible schedule and core working hours to be agreed upon with the team.

Growth Opportunities:

• As a senior role, this position offers the opportunity to shape the company's brand identity and GTM strategy.
• Working with visionary leadership and cross-functional teams, this role allows for significant impact on company growth.
• The flexible and creative nature of the role provides ample opportunities for professional development and growth.

ASSUMPTION: This role offers a high level of responsibility and autonomy, with the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): N/A (Fully remote)

Geographic Context:

• Codvo.ai is a global company, with employees working remotely from various locations around the world.
• This role requires strong communication and collaboration skills to work effectively in a remote, distributed team.
• The global nature of the company provides opportunities to work with diverse teams and gain international experience.

Work Schedule: Full-time (40 hours/week), with a flexible schedule and core working hours to be agreed upon with the team.

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application review and screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• Technical interview with the CEO or another senior leader to discuss the role's requirements and assess the candidate's strategic thinking and marketing expertise.
• Final interview with the CEO to discuss the role's expectations, company culture, and next steps.

Key Assessment Areas:

• Strategic thinking and GTM planning skills.
• Creativity and innovation in marketing campaigns and content creation.
• Communication and collaboration skills, both written and verbal.
• Alignment with Codvo.ai's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Codvo.ai's business and the role's requirements in your application materials.
• Prepare examples of your past marketing campaigns, their outcomes, and the strategies you used to achieve success.
• Be ready to discuss your thoughts on Codvo.ai's current brand identity and how you would evolve it to support the company's growth objectives.

ATS Keywords: Go-to-market strategy, influence marketing, digital brand amplification, AI, tech products, remote work, global marketing, thought leadership, campaign planning, stakeholder management, analyst relations, industry forums, webinars, conferences, content production, editorial calendar, storytelling, collaboration, sales alignment, product alignment, marketing leadership, brand building, brand amplification, social media, digital platforms, influencer networks, partner marketing, executive visibility, global marketing, regional marketing, market presence, market perception, category-defining AI brand.

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, creativity, communication skills, and cultural fit with Codvo.ai's values and mission.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, Twitter, Facebook, etc.)
• Content management systems (CMS) and marketing automation tools (e.g., HubSpot, Marketo, WordPress)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Design and creative tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Codvo.ai values creativity, experimentation, and continuous learning.
• Customer-centricity: Codvo.ai prioritizes understanding and meeting the needs of its customers.
• Collaboration: Codvo.ai fosters a culture of teamwork, open communication, and mutual respect.
• Integrity: Codvo.ai upholds high ethical standards and acts with honesty and transparency in all its interactions.
• Accountability: Codvo.ai takes responsibility for its actions and delivers on its commitments to customers, partners, and employees.

Work Style:

• Self-starter: This role requires a proactive and motivated individual who can work independently and manage their time effectively.
• Adaptable: The fully remote work environment requires flexibility and adaptability to changing circumstances and priorities.
• Collaborative: Strong communication and teamwork skills are essential for success in this role.
• Strategic: This role requires a strategic thinker who can develop and execute effective marketing campaigns and GTM strategies.
• Creative: Codvo.ai values innovative and creative approaches to marketing and brand building.

Self-Assessment Questions:

• How do you align with Codvo.ai's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a fully remote, distributed team, and what strategies do you use to ensure effective communication and collaboration?
• Describe your approach to developing and executing marketing campaigns and GTM strategies, and how do you measure their success?

ASSUMPTION: Codvo.ai values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously may require strong time management and prioritization skills.
• Working in a fast-paced, dynamic startup environment may present challenges in terms of adaptability and resilience.
• Building a category-defining AI brand from scratch requires a high level of creativity, innovation, and strategic thinking.
• Working remotely may present challenges in terms of self-motivation, time management, and communication.

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a proactive and adaptable mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on building a category-defining AI brand through influence marketing and thought leadership.
• While similar roles may exist in other AI or tech companies, the specific focus on AI and the unique challenges and opportunities presented by the AI market set this role apart.
• Career progression in this role may lead to senior leadership positions within the marketing function or broader roles within the organization, as Codvo.ai continues to grow and expand.

ASSUMPTION: The unique nature of this role requires a strategic and creative marketing leader with a strong background in B2B tech marketing and a deep understanding of the AI and tech industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered product, including market research, competitive analysis, and campaign planning.
• Building and amplifying Codvo.ai's voice on social media platforms, including content creation, engagement strategies, and community management.
• Managing an influencer marketing campaign, including identifying and engaging with key influencers, developing content partnerships, and measuring campaign success.

ASSUMPTION: These sample projects are designed to illustrate the types of marketing campaigns and initiatives that the successful candidate may be expected to develop and execute in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured in these timeframes?
• How does the company approach collaboration and communication in a fully remote work environment?
• What are the key challenges and opportunities facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth plans, and expectations for this role, allowing the candidate to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Codvo.ai's business and the role's requirements.
• Prepare examples of your past marketing campaigns, their outcomes, and the strategies you used to achieve success.
• Be ready to discuss your thoughts on Codvo.ai's current brand identity and how you would evolve it to support the company's growth objectives.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.