📌 Core Information
🔹 Job Title: Head of Marketing Operations
🔹 Company: Lyreco Group
🔹 Location: Telford, United Kingdom
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational leadership of marketing efforts
- Enhancing customer acquisition and brand relevance
- Optimizing marketing efficiency and ROI
- Collaborating with international marketing teams
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a focus on driving commercial outcomes and fostering a collaborative environment.
📋 Key Responsibilities
✅ Develop and implement robust marketing strategies across brand, campaigns, and digital performance
✅ Optimize marketing efficiency and ROI through streamlined processes and innovative technology
✅ Foster a collaborative environment, ensuring seamless integration with international marketing teams
✅ Elevate creative standards and ensure brand consistency across all touchpoints
ASSUMPTION: The successful candidate will have experience in leading marketing operations and driving commercial outcomes through strategic and creative marketing efforts.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field
Experience: Extensive experience in B2B marketing at a senior level, with a strong track record of delivering commercial outcomes
Required Skills:
- Proven leadership in marketing operations
- Expertise in demand generation and conversion optimisation
- Proficiency in branding, digital strategy, and creative execution
- Willingness to travel as required
Preferred Skills:
- Certifications in CRM and data analytics
ASSUMPTION: Candidates with experience in both client and agency-side roles may be considered.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Head of Marketing Operations role in the UK)
Benefits:
- 31 days holiday, rising to 38 after longer service
- Pension & Life Assurance Scheme
- Private medical insurance (after one year of service)
- 2 fully paid community volunteering days each year
- Referral Scheme
- Opportunity for career break – after 3 years of service
Working Hours: Full-time, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing Operations role in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world, operating in 40 different countries across the globe.
Company Size: Lyreco Group has 10,000+ employees worldwide, providing a large and diverse work environment.
Founded: 1926, with a rich history in delivering workplace solutions.
Company Description:
- Lyreco Group is a global workplace solutions company, offering a wide range of products and services, including office supplies, print services, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
- The company is committed to delivering sustainably, what any workplace needs, so its people can focus on what matters most.
- Lyreco Group operates with core values of excellence, passion, respect, and agility, driving every decision and aiming to deliver a great working day for its people and customers.
Company Specialties:
- Office supplies
- Print services
- PPE and safety solutions
- Coffee and catering
- Hygiene and cleaning
- Furniture and ergonomics solutions
- Wellbeing services
Company Website: http://www.lyreco.com
ASSUMPTION: Lyreco Group's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Marketing Director
Reporting Structure: Three key managers report into this role
Work Arrangement: Full-time, on-site role with flexibility for the position
Growth Opportunities:
- Potential to influence marketing strategies across the global organization
- Opportunity to develop and mentor team members
- Career progression within the marketing department or broader organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): Telford, United Kingdom
Geographic Context:
- Telford is located in the West Midlands region of England, with easy access to major transportation links
- The area offers a mix of urban and rural living, with a variety of amenities and attractions nearby
- Telford has a growing tech and business sector, providing opportunities for networking and professional development
Work Schedule: Standard office hours, with flexibility for the role
ASSUMPTION: The Telford office provides a dynamic and collaborative work environment, with easy access to major transportation links and a variety of local amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- First-round interview with the Marketing Director
- Second-round interview with key stakeholders, including team members
- Final-round interview with the Marketing Director and other senior leaders
Key Assessment Areas:
- Marketing strategy and vision
- Leadership and team management skills
- Understanding of B2B marketing and demand generation
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of Lyreco Group's business and marketing objectives in your application materials
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
ATS Keywords: B2B marketing, marketing strategy, demand generation, conversion optimization, brand management, digital marketing, marketing operations, leadership, team management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the Lyreco Group marketing team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with a range of marketing tools and technologies, with a focus on marketing automation, CRM, and data analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for perfection in everything we do
- Passion: Caring deeply about our customers and our work
- Respect: Fostering a culture of trust, integrity, and ethical behavior
- Agility: Anticipating, innovating, and adapting to change
Work Style:
- Collaborative: Working closely with international marketing teams and other departments
- Adaptable: Embracing change and finding innovative solutions
- Results-driven: Focusing on delivering impactful marketing outcomes
Self-Assessment Questions:
- How do you embody Lyreco Group's core values in your daily work?
- Describe a time when you had to adapt to significant changes in a marketing project or strategy
- How do you approach collaborating with international teams and stakeholders to achieve shared goals?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Lyreco Group's core values and a collaborative, adaptable, and results-driven work style.
⚠️ Potential Challenges
- Balancing strategic and operational responsibilities
- Managing a team with diverse skills and backgrounds
- Adapting to a large, global organization with multiple stakeholders
- Navigating a competitive and rapidly evolving marketing landscape
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their leadership skills and strategic thinking to drive marketing success.
📈 Similar Roles Comparison
- Unlike traditional marketing manager roles, this position requires a balance of strategic and operational leadership
- As a senior role within a large, global organization, this position offers significant influence and growth opportunities
- Career progression may include moving into a marketing director or other senior leadership role within the organization
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing a strong platform for career growth and development within the marketing department or broader organization.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to enhance customer acquisition and brand relevance
- Optimizing marketing efficiency and ROI through streamlined processes and innovative technology
- Collaborating with international marketing teams to ensure seamless integration and consistent branding across all touchpoints
ASSUMPTION: These sample projects reflect the strategic and operational nature of the Head of Marketing Operations role, with a focus on driving commercial outcomes and fostering a collaborative environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Lyreco Group?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its marketing team members?
- What is the company's approach to innovation and staying ahead of industry trends in marketing?
- How does the company foster a culture of collaboration and integration across its global marketing teams?
ASSUMPTION: These interview questions are designed to provide insight into the company's marketing strategy, culture, and growth opportunities for the successful candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
