Head of Marketing - Private Equity

📌 Core Information

🔹 Job Title: Head of Marketing - Private Equity

🔹 Company: TFH Holland Beheer BV.

🔹 Location: Bussum, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for TFH and its investments
• Building and shaping the marketing department from scratch
• Collaborating with various disciplines and managing external partners
• Achieving growth and strengthening market position

ASSUMPTION: This role requires a strategic mindset and hands-on approach, with a focus on digital marketing and team building.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for TFH and its investments

✅ Building and managing a marketing team, starting with external partners and eventually hiring an internal team

✅ Collaborating with sales, recruitment, and other departments to support their goals

✅ Strengthening TFH's online presence and reaching new investors

✅ Supporting the director and Head of Fund Operations in launching new funds

✅ Assisting the Investment Manager with marketing activities for deelnemingen

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management, with a focus on digital marketing and lead generation.

🎯 Required Qualifications

Education: HBO/WO degree in Marketing, Communication, Business, or a related field

Experience: 8+ years of marketing experience, with at least 5 years in a leadership or strategic role

Required Skills:

• Proven experience in marketing, with a focus on digital marketing techniques
• Strong communication and collaboration skills
• Ability to work independently and build a team
• Data-driven mindset and creative thinking
• Experience in the financial sector

Preferred Skills:

• Experience in private equity or venture capital
• Fluency in Dutch and English

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital marketing and team building, as well as experience in the financial sector.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and market rates for a Head of Marketing role in the Netherlands)

Benefits:

• Attractive salary and bonus scheme
• 26 vacation days
• Personal development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market rates for a Head of Marketing role in the Netherlands, with experience level and location considered.

📌 Applicant Insights

🔍 Company Context

Industry: Private Equity and Venture Capital

Company Size: Small (6 employees)

Founded: Not specified (but described as a young and ambitious company)

Company Description:

• TFH is a young and ambitious company with locations in Bussum and Tilburg
• They invest in promising SMEs in the food, tech, and health sectors
• Their mission is to realize impact and innovation through their investments

Company Specialties:

• Private Equity
• Venture Capital
• Impact Investing

Company Website: https://tfh-holland.nl/

ASSUMPTION: TFH is a small, growing company with a focus on impact investing in the Netherlands.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: The Head of Marketing will report directly to the Director of TFH

Work Arrangement: On-site, with the possibility of working in Tilburg for meetings or collaboration

Growth Opportunities:

• Building and managing a marketing team
• Expanding marketing efforts as the company grows
• Potential career progression within the company

ASSUMPTION: This role offers significant growth opportunities, as the marketing department is being built from scratch and the company is experiencing rapid growth.

🌍 Location & Work Environment

Office Type: Characteristic office building

Office Location(s): Bussum (main office), Tilburg (secondary office)

Geographic Context:

• Bussum is a town in the province of Noord-Holland, located approximately 20 kilometers southeast of Amsterdam
• The region is known for its vibrant business ecosystem and proximity to the Dutch capital
• The office is located in a historic building, offering a unique work environment

Work Schedule: Full-time (40 hours per week), with flexibility for meetings or collaboration in Tilburg

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the recruiter, Lone van Lunen
• On-site interview with the Director of TFH
• Final interview or assessment with the team

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing skills and experience
• Leadership and team-building abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and leadership abilities
• Demonstrate your understanding of the private equity industry and TFH's mission
• Prepare examples of your marketing campaigns and their results

ATS Keywords: Marketing strategy, digital marketing, team building, private equity, impact investing, campaign development, lead generation, content creation, data-driven mindset, creative thinking

ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary, but candidates should have experience with marketing automation, CRM, and other relevant tools.

👔 Cultural Fit Considerations

Company Values:

• Ambition
• Innovation
• Impact

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on growth and innovation

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with external partners and building a team from scratch?
• Do you share TFH's values of ambition, innovation, and impact?

ASSUMPTION: Candidates should assess their fit with TFH's values and work style, as well as their comfort with a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Building a marketing department from scratch
• Working in a fast-paced, dynamic environment
• Managing external partners and eventually an internal team
• Balancing strategic planning and hands-on execution

ASSUMPTION: The role presents both opportunities and challenges, including building a new department, managing external partners, and balancing strategic planning with hands-on execution.

📈 Similar Roles Comparison

• This role is unique in that it involves building a marketing department from scratch in a private equity firm
• Similar roles in other industries may involve more established marketing departments or focus on different aspects of marketing
• Career progression may involve moving into a more senior role within the company or transitioning to a similar role in a larger organization

ASSUMPTION: This role is unique in its focus on building a marketing department from scratch in a private equity firm, but similar roles may exist in other industries or organizations.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new fund
• Building and managing a marketing team, including hiring and onboarding new members
• Implementing a marketing automation system to streamline campaigns and improve efficiency

ASSUMPTION: Sample projects may involve strategic planning, hands-on execution, and team management, with a focus on digital marketing and lead generation.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does TFH support the growth and development of its employees?
• What is the company's long-term vision for the marketing department?
• How does TFH approach collaboration and communication within the team and with external partners?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and leadership abilities
• Prepare examples of your marketing campaigns and their results
• Follow up with Lone van Lunen, the recruiter, one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.