📌 Core Information
🔹 Job Title: Head of Marketing Strategy & Operations
🔹 Company: Whoop
🔹 Location: Boston, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Boston, MA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategy in alignment with company goals
- Driving operational excellence through scalable systems and processes
- Leading change management efforts to embed strategic priorities across functions
- Building and evolving organizational structures and talent strategies
- Partnering cross-functionally to ensure clarity, alignment, and accountability on shared goals
ASSUMPTION: This role requires a strategic mindset, strong operational acumen, and the ability to influence cross-functionally. The ideal candidate will have experience in high-growth consumer or tech environments and a proven track record in driving marketing strategy and operational excellence.
📋 Key Responsibilities
✅ Define and evolve WHOOP’s global marketing strategy in partnership with marketing and cross-functional leadership
✅ Lead the development and implementation of scalable systems, processes, and performance frameworks
✅ Drive change management efforts to ensure strategic initiatives are adopted, understood, and sustained
✅ Set and manage the operating cadence of the marketing org, including annual planning cycles and strategic operating rhythms
✅ Unify commercial planning, budgeting, go-to-market coordination, and OKR management
✅ Build and evolve organizational structures and talent strategies that scale with company growth
✅ Serve as the operational and strategic connector across Marketing, Product, Finance, Office of the CEO, and other functions
✅ Partner with analytics and marketing teams to define, track, and derive insights from key performance metrics
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
Experience: 10+ years in marketing, strategy, or general management, preferably in a high-growth consumer or tech environment
Required Skills:
- Proven track record of developing and executing strategic marketing initiatives
- Strong financial and operational acumen
- Experience leading annual planning, KPI frameworks, and resource allocation models
- Demonstrated success in designing and scaling processes that drive operational excellence
- Executive-level presence and ability to influence cross-functionally
- Proven ability to lead change management efforts
- Experience designing and optimizing organizational structures and team performance
- Familiarity with commercial planning, including forecasting and investment strategy
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks
Preferred Skills:
- Experience in the wellness and fitness industry
- Fluency in Spanish or another language
ASSUMPTION: While the job listing does not specify preferred qualifications, these are inferred based on the required skills and the nature of the role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a senior marketing role in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible spending accounts (FSA)
- Employee assistance program (EAP)
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Boston. The benefits listed are common for companies of Whoop's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2012
Company Description:
- Whoop is a wellness technology company that empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives
- The company offers a 24/7 wearable coach designed to help users improve their health, fitness, and longevity
- Whoop is committed to optimizing human performance and healthspan through data-driven insights and personalized coaching
Company Specialties:
- Benchmarking Tools
- Corporate Wellness
- Cultural Change
- Digital Health
- Fitness Technology
- Health & Wellness
- Health Management
- Health Programs
- Health Technology
- High Performing Teams
- Human Performance
- Mental Health
- Optimizing Performance
- Productivity Solutions
- Resilience
- Sleep Monitoring
- Team Performance
- Wearable Technology
- and Wellbeing
Company Website: http://www.whoop.com
ASSUMPTION: Whoop is a mid-sized company with a strong focus on data-driven insights and personalized coaching to optimize human performance and healthspan.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will oversee marketing teams and collaborate with cross-functional leaders, including Product, Finance, and the Office of the CEO
Work Arrangement: On-site in Boston, MA, with occasional flexibility for remote work
Growth Opportunities:
- Potential to shape the marketing organization and contribute to company growth
- Opportunity to work closely with senior leadership and influence strategic decision-making
- Possibility to expand the role's scope as the company continues to grow and evolve
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the marketing organization and contribute to company growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 1325 Boylston St, #401, Boston, MA 02215, US
Geographic Context:
- Boston, MA, is a vibrant, multicultural city with a strong focus on technology, healthcare, and education
- The city offers a high quality of life, with numerous cultural attractions, sports teams, and outdoor activities
- Boston has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Standard business hours (9:00 AM - 5:00 PM), with flexibility for remote work on occasion
ASSUMPTION: Whoop's office in Boston offers a modern, collaborative work environment, and the city provides a high quality of life with numerous cultural attractions and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager (CMO)
- Case study or project presentation to the marketing leadership team
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving
- Operational excellence and process improvement
- Cross-functional collaboration and communication
- Leadership and change management skills
- Cultural fit and alignment with Whoop's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in marketing strategy, operations, and cross-functional collaboration
- Prepare examples of your ability to drive operational excellence and lead change management efforts
- Research Whoop's mission, values, and company culture to demonstrate your alignment and enthusiasm for the role
ATS Keywords: Marketing Strategy, Operations Management, Change Management, Financial Acumen, KPI Frameworks, Resource Allocation, Organizational Design, Team Performance, Data Analysis, Leadership Coaching, Cross-Functional Collaboration, Performance Forecasting, Commercial Planning, AI Tools, Talent Development, Strategic Planning
ASSUMPTION: Whoop's interview process is designed to assess the candidate's strategic thinking, operational excellence, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- AI-driven analytics and insights tools
ASSUMPTION: The required tools and technologies for this role are standard for marketing and operations professionals, with an emphasis on AI-driven analytics and insights tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and accountability
- Customer-centric focus
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and communication
- Data-driven and analytical approach
- Results-oriented and action-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively across functions?
- Are you comfortable using data and analytics to inform decision-making and drive results?
- Do you have a proven track record of leading change management efforts and driving operational excellence?
- Are you committed to continuous learning and improvement, and do you embrace a growth mindset?
ASSUMPTION: Whoop values data-driven decision making, continuous learning and improvement, collaboration, and a customer-centric focus. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a high-growth organization with a rapidly evolving marketing landscape
- Balancing strategic planning and execution with operational excellence
- Leading change management efforts across a diverse and growing marketing organization
- Adapting to a fast-paced, dynamic work environment with a high degree of cross-functional collaboration
ASSUMPTION: This role presents several challenges, including managing a high-growth organization, balancing strategic planning and execution, and leading change management efforts across a diverse and growing marketing organization.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong operational focus and the ability to drive change management efforts
- While the role is based in Boston, Whoop's global presence and remote work flexibility may require occasional international travel or collaboration
- This role offers significant growth opportunities, including the chance to shape the marketing organization and contribute to company growth
ASSUMPTION: This role is unique in its blend of strategic marketing and operational excellence requirements, and it offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and implementing a new marketing planning process to improve alignment and execution across global teams
- Leading a cross-functional initiative to optimize marketing spend and improve return on investment (ROI)
- Designing and implementing a new organizational structure to support marketing's growth and scale
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the role, with a focus on driving alignment, improving performance, and scaling the marketing organization.
❓ Key Questions to Ask During Interview
- Can you describe the marketing organization's current structure and how this role would fit within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing organization, and how can this role help address them?
- How does the company approach cross-functional collaboration and communication, particularly between marketing and other departments?
- What are the company's long-term goals for growth and expansion, and how can this role contribute to achieving them?
ASSUMPTION: These interview questions are designed to assess the company's marketing organization structure, growth opportunities, and strategic priorities, as well as the candidate's fit with the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in marketing strategy, operations, and cross-functional collaboration
- Prepare examples of your ability to drive operational excellence and lead change management efforts
- Research Whoop's mission, values, and company culture to demonstrate your alignment and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
