📌 Core Information
🔹 Job Title: Head of MarTech (Marketing Technology)
🔹 Company: Property Finder
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of marketing technology ecosystem
- End-to-end customer journey enablement through martech stack
- Cross-functional collaboration with marketing, performance, and commercial teams
- Global martech deployments across multiple brands or business units
- Data-driven innovation and AI-powered personalization
ASSUMPTION: This role requires a high level of strategic thinking, technical expertise, and stakeholder management skills to drive marketing technology initiatives that support business growth.
📋 Key Responsibilities
✅ Own the MarTech Strategy & Stack: Lead the development, procurement, and integration of our MarTech ecosystem—including platforms like Braze, Segment, Salesforce, and CDPs—ensuring end-to-end customer journey enablement.
✅ Build Scalable CRM and Automation Systems: Oversee the implementation and evolution of multi-channel CRM platforms, driving engagement, retention, and personalization at scale.
✅ Drive AI & Data-Driven Innovation: Partner with Data Science and Engineering teams to implement AI-powered campaign orchestration, content targeting, and real-time experimentation frameworks.
✅ Cross-Functional Collaboration: Serve as the technology counterpart to Marketing, Performance, and Commercial teams, ensuring systems are aligned with GTM strategies and growth goals.
✅ Governance, Privacy & Compliance: Act as a strategic advisor on data privacy, legal, and compliance matters within the martech stack—ensuring safe, auditable, and secure data practices.
✅ Vendor Management & Procurement: Lead RFPs, negotiate contracts, and manage vendor relationships across the martech stack to maximize ROI and operational efficiency.
✅ Team Leadership & Culture Building: Hire and grow a high-performing Martech engineering and operations team. Promote an inclusive, business-aligned, and automation-first culture.
✅ Performance Measurement & Attribution: Implement tooling and processes to measure campaign performance, refine attribution models, and deliver clear visibility to marketing and finance teams.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive marketing technology initiatives that support business growth and customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)
Experience: 10+ years of experience in Martech, CRM, and SaaS implementations, with 3+ years in a leadership capacity
Required Skills:
- Proven track record driving large-scale CRM/CDP rollouts, ideally with platforms such as Braze, Salesforce Marketing Cloud, MParticle, Segment, or similar
- Strong understanding of customer journey mapping, omni-channel activation, and lifecycle marketing
- Experience working with AI-powered personalization, recommendation systems, and data-driven campaign tools
- Demonstrated success building and leading cross-functional teams, especially across tech and marketing
- Clear understanding of legal and regulatory frameworks related to data and marketing automation (GDPR, CCPA, etc.)
- Excellent communication and stakeholder engagement skills across technical and non-technical teams
Preferred Skills:
- Background in B2C product or consumer platform companies, ideally in e-commerce, gaming, media, or marketplaces
- Experience driving global martech deployments across multiple brands or business units
- Comfortable operating in fast-paced, ambiguous environments with evolving business needs
- Prior experience advising or aligning with C-suite stakeholders and global commercial leaders
ASSUMPTION: The ideal candidate for this role will have a strong blend of technical expertise, strategic thinking, and stakeholder management skills, with a proven track record in driving marketing technology initiatives.
💰 Compensation & Benefits
Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for a senior marketing technology role in Dubai)
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan contributions
- Performance-based bonuses
- Employee discounts on Property Finder services
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing technology role in Dubai. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Property Finder is a leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem.
Company Size: Property Finder has over 600 dedicated people in 6 regional offices, facilitating more than 14 million monthly visits across their platforms, solidifying their position as a regional powerhouse in the proptech space.
Founded: 2007, as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region.
Company Description:
- Property Finder offers the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers
- Their mission is to motivate and inspire people to live the life they deserve
- Property Finder is on a mission to change living for good in the region
Company Specialties:
- Advertising
- Real Estate
- Marketing
- Mortgages
- Mobile Apps
- Online Search
- Homes for Rent
- Homes for Sale
- Property
- and Dubai Real Estate
Company Website: http://www.propertyfinder.com
ASSUMPTION: Property Finder is a well-established company in the real estate industry, with a strong focus on technology and innovation to drive growth and customer engagement.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Director of Growth Engineering
Reporting Structure: This role will oversee a high-performing Martech engineering and operations team, with potential for further growth and expansion
Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential to expand the Martech team and scope of responsibilities
- Opportunities to work on global martech deployments across multiple brands or business units
- Career progression into a Director or C-level role within the marketing technology function
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and scope of responsibilities, and potential career progression into a Director or C-level role.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Dubai Media City
Office Location(s): Dubai Media City, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major commercial hub and the most populous city in the United Arab Emirates
- The city is known for its diverse culture, vibrant nightlife, and numerous tourist attractions
- Dubai Media City is a popular business park and media production area, home to many international and regional media companies
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Technical expertise in marketing technology and CRM systems
- Strategic thinking and problem-solving skills
- Stakeholder management and communication skills
- Leadership and team-building capabilities
- Alignment with Property Finder's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research Property Finder's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Be ready to discuss your experience with global martech deployments and data-driven campaign tools
ATS Keywords: Martech, CRM, SaaS, AI, personalization, customer engagement, attribution, marketing technology, strategic leadership, global deployments, data-driven, cross-functional teams
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, strategic thinking, and leadership capabilities, as well as their cultural fit with Property Finder.
🛠️ Tools & Technologies
- Braze
- Segment
- Salesforce Marketing Cloud
- CDPs (Customer Data Platforms)
- AI-powered personalization and recommendation systems
- Campaign automation frameworks
ASSUMPTION: The ideal candidate for this role will have experience working with the mentioned tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Think Future First
- Data Beats Opinions, Speed Beats Perfection
- Optimise for Impact
- No Ostriches Allowed
- Our People, Our Power
- The Biggest Risk is Taking no Risk at All
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Focus on innovation and experimentation
- Strong emphasis on personal and professional growth
Self-Assessment Questions:
- Do you thrive in fast-paced, ambiguous environments with evolving business needs?
- Are you comfortable operating in a cross-functional role, collaborating with various teams to drive marketing technology initiatives?
- Do you have a proven track record of driving global martech deployments and data-driven campaign tools?
- Are you passionate about Property Finder's mission to change living for good in the region?
ASSUMPTION: The ideal candidate for this role will align with Property Finder's values and work style, demonstrating a strong fit with the company culture and a passion for driving marketing technology initiatives that support business growth and customer engagement.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, evolving business environment
- Balancing strategic planning and hands-on execution for marketing technology initiatives
- Navigating complex stakeholder relationships and competing priorities across cross-functional teams
- Keeping up with the latest trends and best practices in marketing technology and AI-driven personalization
- Ensuring data privacy, legal compliance, and secure data practices within the martech stack
ASSUMPTION: The ideal candidate for this role will be able to navigate these challenges effectively, demonstrating strong leadership, strategic thinking, and stakeholder management skills.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic leadership of the marketing technology ecosystem, with a broad scope of responsibilities and significant growth potential
- Compared to other senior marketing technology roles, this position offers a unique blend of strategic planning, hands-on execution, and team leadership
- Career progression in this role could lead to a Director or C-level position within the marketing technology function, with opportunities to expand the team and scope of responsibilities
ASSUMPTION: This role offers a unique opportunity for the right candidate to drive marketing technology initiatives that support business growth and customer engagement, with significant growth potential and career progression opportunities.
📝 Sample Projects
- Leading a global martech deployment across multiple brands or business units, driving engagement and retention through AI-powered personalization and customer journey mapping
- Implementing a multi-channel CRM platform, driving engagement, retention, and personalization at scale through data-driven campaign tools and automation frameworks
- Partnering with Data Science and Engineering teams to develop and implement real-time experimentation frameworks, optimizing campaign performance and attribution models
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the marketing technology initiatives required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the martech stack and the roadmap for its evolution and expansion?
- How does this role collaborate with other teams within the organization, such as Marketing, Performance, and Commercial teams?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Property Finder support the growth and development of its employees, particularly in senior leadership roles?
- What are the key challenges facing the marketing technology function, and how can this role address them effectively?
ASSUMPTION: These key questions will help you understand the strategic priorities, team dynamics, and growth opportunities for this role, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- Research Property Finder's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Be ready to discuss your experience with global martech deployments and data-driven campaign tools
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
