📌 Core Information
🔹 Job Title: Marketing Tracking Specialist - MarTech (m/f/d)
🔹 Company: AutoScout24
🔹 Location: Munich (Germany)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Working cross-functionally with marketing, analytics, and tech teams
- Translating business needs into tech solutions and supporting campaign execution
- Conducting proactive audits and troubleshooting for marketing platforms and tracking implementations
- Collaborating with stakeholders to improve campaign tracking frameworks and ensure precision in UTMs, taxonomy, and campaign naming
- Building and maintaining connections between marketing tools and analytics infrastructure for accurate performance measurement and attribution
- Contributing to marketing performance optimization initiatives through automation, insights, and tool improvements
ASSUMPTION: This role requires a strong technical background and the ability to work effectively in a dynamic, cross-functional environment. The ideal candidate will have experience in marketing analytics and a solid understanding of marketing technology stacks.
📋 Key Responsibilities
✅ Cross-Functional Collaboration: Work closely with marketing, analytics, and tech teams to gather requirements, translate business needs into tech solutions, and support campaign execution.
✅ Platform Audits & Troubleshooting: Conduct proactive audits and troubleshooting for marketing platforms (e.g., Google Ads, Meta) to ensure accurate tracking and data collection.
✅ Campaign Tracking Framework Improvement: Collaborate with stakeholders to improve campaign tracking frameworks, ensuring consistency in UTMs, taxonomy, and campaign naming.
✅ Analytics Infrastructure Management: Build and maintain connections between marketing tools and analytics infrastructure to enable accurate performance measurement and attribution.
✅ Performance Optimization: Contribute to marketing performance optimization initiatives through automation, insights, and tool improvements.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience:
- 3+ years of hands-on experience in marketing analytics and technology, ideally in a consumer-focused business
Required Skills:
- Strong knowledge of Google Analytics and attribution concepts
- Proficiency in Google Tag Manager (GTM) or similar tracking tools
- Solid experience with SQL and modern data stacks (e.g., BigQuery, dbt, Airflow)
- Knowledge of BI tools like Tableau or Amazon QuickSight, with a sharp eye for data storytelling
- Fluency in English
Preferred Skills:
- Experience with marketing attribution platforms (e.g., AppsFlyer, Adjust)
- Knowledge of Google Ads and other major marketing platforms (e.g., Meta, Criteo, Microsoft)
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Candidates should have a strong technical background and a strategic mindset, with the ability to simplify complex technical details for both technical and non-technical audiences.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Competitive salary and benefits package
- Flexible working hours and remote work options
- Comprehensive health, vision, and dental insurance
- Company pension scheme with employer contributions
- Subsidized gym membership and employee wellness programs
- Generous vacation and leave policies
- Professional development opportunities and training
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Munich, Germany. The actual salary may vary depending on the candidate's qualifications and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: AutoScout24 operates in the competitive online car market, focusing on innovation, data-driven decision-making, and digitalization.
Company Size: Medium (501-1,000 employees)
Founded: 1998 (as a spin-off from the German car magazine 'Auto Bild')
Company Description: AutoScout24 is Europe's largest online car marketplace, offering a wide range of automotive solutions, including car buying, financing, leasing, and subscription services. The company is committed to making the internet a safer place and is a founding member of the initiative "Sicherer Autokauf im Internet" (Initiative for Safe Car Purchasing Online).
Company Specialties:
- Online car marketplaces
- Car buying, financing, leasing, and subscription services
- Data-driven marketing and analytics
- Digitalization of the automotive industry
Company Website:
ASSUMPTION: AutoScout24's size and industry position offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the Head of Marketing Technology and collaborates with various teams, including marketing, analytics, and tech.
Work Arrangement: On-site with flexible working hours and remote work options available
Growth Opportunities:
- Potential to lead cross-functional initiatives and drive impact in an agile environment
- Opportunities to work on high-impact projects and contribute to the company's growth and digital transformation
- Career progression based on performance and demonstrated skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s):
- Munich headquarters (Munich, Germany)
- Remote work options available
Geographic Context:
- Munich, Germany: A major tech hub and the capital of Bavaria, offering a high quality of life, vibrant culture, and ample job opportunities
- AutoScout24's Munich headquarters is centrally located, with easy access to public transportation and nearby amenities
Work Schedule: Flexible working hours with core hours between 10:00 AM and 04:00 PM (CET)
ASSUMPTION: Munich's thriving tech scene and AutoScout24's collaborative work environment provide an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. On-site or virtual interviews with hiring managers and team members
4. Final interviews with senior leadership
5. Background and reference checks
Key Assessment Areas:
- Technical skills and experience in marketing analytics and technology
- Problem-solving abilities and strategic mindset
- Cultural fit and alignment with AutoScout24's values and work environment
- Communication and collaboration skills, both written and verbal
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a dynamic, cross-functional environment
- Research AutoScout24's company culture, values, and recent projects to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing Analytics, Google Analytics, Google Tag Manager, Marketing Attribution, SQL, Data Stacks, BI Tools, Data Storytelling, Cross-Functional Collaboration, Campaign Tracking, Performance Measurement, Automation, A/B Testing, Problem Solving
ASSUMPTION: AutoScout24's hiring process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a dynamic, cross-functional environment.
🛠 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Data-driven decision-making
- Collaboration and teamwork
- Integrity and respect
Work Style:
- Agile and dynamic, with a focus on results and impact
- Cross-functional and collaborative, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on continuous learning and improvement
- Customer-focused, with a commitment to delivering exceptional user experiences
Self-Assessment Questions:
1. How do you approach working with cross-functional teams to gather requirements and translate business needs into technical solutions?
2. Can you describe a time when you identified and addressed a significant tracking issue or data discrepancy in a marketing campaign?
3. How do you ensure the precision and consistency of UTMs, taxonomy, and campaign naming in your marketing tracking frameworks?
4. How do you stay up-to-date with the latest marketing technology trends and tools, and how do you incorporate them into your work?
5. Can you provide an example of a time when you contributed to a marketing performance optimization initiative through automation, insights, or tool improvements?
ASSUMPTION: AutoScout24's company culture values collaboration, innovation, and data-driven decision-making. Candidates should be able to demonstrate a strong fit with these values and work style preferences.
⚠️ Potential Challenges
1. Dynamic Work Environment: The role requires adaptability and the ability to thrive in a fast-paced, ever-changing work environment.
2. Cross-Functional Collaboration: Working with multiple teams and stakeholders may present communication and coordination challenges.
3. Technical Complexity: The role involves managing complex marketing technology stacks and requires strong technical problem-solving skills.
4. Data-Driven Decision-Making: The role requires a strong analytical mindset and the ability to interpret and act on data-driven insights.
5. Work-Life Balance: The role may require occasional overtime or flexible working hours to meet project deadlines and maintain campaign performance.
ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome.
📈 Similar Roles Comparison
1. Marketing Analytics Manager: This role focuses more on strategic decision-making, team management, and high-level analytics, while the Marketing Tracking Specialist role is more hands-on and technical.
2. Marketing Technology Specialist: This role may involve more day-to-day platform management and less cross-functional collaboration than the Marketing Tracking Specialist role.
3. Senior Marketing Manager: This role focuses on overall marketing strategy, campaign planning, and budget allocation, while the Marketing Tracking Specialist role is more technical and focused on campaign execution and performance measurement.
ASSUMPTION: Each role has its unique focus and requirements, and the ideal candidate will have a clear understanding of the differences and how their skills and experiences align with the Marketing Tracking Specialist role.
📝 Sample Projects
1. Campaign Tracking Framework Optimization: Lead a project to optimize the company's campaign tracking framework, ensuring consistency in UTMs, taxonomy, and campaign naming across all marketing channels.
2. Attribution Modeling: Develop and implement an attribution model to accurately measure the impact of marketing campaigns on revenue and customer acquisition.
3. Marketing Automation: Design and implement marketing automation workflows to streamline campaign execution, improve efficiency, and reduce manual effort.
ASSUMPTION: These sample projects demonstrate the hands-on, technical nature of the Marketing Tracking Specialist role and the impact it can have on marketing performance and ROI.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most challenging tracking issue you've encountered in a marketing campaign, and how you approached solving it?
2. Team Collaboration: How do you ensure effective communication and collaboration with cross-functional teams, especially when working on complex projects?
3. Data-Driven Decisions: Can you provide an example of a time when you used data to drive a significant improvement in marketing performance or ROI?
4. Company Culture: How does the company's culture support innovation and continuous improvement in marketing technology and analytics?
5. Career Growth: What opportunities are there for career growth and professional development within the Marketing Technology team and the company as a whole?
ASSUMPTION: These questions are designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit for the Marketing Tracking Specialist role.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the following link:
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work in a dynamic, cross-functional environment.
4. Research AutoScout24's company culture, values, and recent projects to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📜 Disclaimer
This job description is intended to provide a comprehensive overview of the Marketing Tracking Specialist - MarTech (m/f/d) role at AutoScout24. However, the information provided may not be exhaustive or up-to-date, and the employer reserves the right to modify or amend the job description at any time without notice. The employer is not responsible for any errors or omissions in the job description, and any reliance on the information provided is at the applicant's own risk. The employer is an equal opportunity employer and welcomes applications from all qualified candidates. The employer does not discriminate against any applicant or employee based on race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law. The employer will make reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws.
