Head of Organic & Content Marketing

📌 Core Information

🔹 Job Title: Head of Organic & Content Marketing

🔹 Company: Laundryheap

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO and content marketing strategies to drive organic traffic and improve customer engagement.
• Overseeing all aspects of organic growth, including content creation and SEO optimization.
• Collaborating with various teams to build brand authority across markets.
• Managing budgets and resources for SEO and content marketing efforts.
• Staying updated with the latest SEO trends, algorithm updates, and content marketing practices.

ASSUMPTION: This role requires a strategic mindset with a balance of both leadership and hands-on execution skills. The ideal candidate will have a proven track record in SEO and content marketing, with experience in multinational, consumer-facing businesses.

📋 Key Responsibilities

✅ Formulate and implement effective SEO strategies to improve organic search rankings and increase website traffic.

✅ Develop and execute a content marketing strategy that supports SEO growth and aligns with broader brand and marketing objectives.

✅ Collaborate with PR, CRM, and Social teams to create cohesive cross-channel content plans.

✅ Manage content localisation efforts to ensure SEO and brand relevance in local markets.

✅ Develop the company's capability and approach for AI search and evolving search engine experiences.

✅ Identify resourcing needs and build out a team of in-house and freelance writers, SEO specialists, and content producers.

✅ Measure and report on SEO and content performance, providing actionable insights and recommendations to leadership.

✅ Work closely with cross-functional teams, including Product, Design, and Paid Marketing, to ensure unified messaging and branding across all channels.

✅ Manage budgets related to SEO and content marketing efforts, ensuring efficient allocation of resources.

ASSUMPTION: The role requires a strong understanding of technical SEO, content development, link-building, and international SEO best practices. The ideal candidate will have a data-driven approach to strategy and optimization, with excellent analytical and communication skills.

🎯 Required Qualifications

Education: Master’s degree in Marketing, Communications, or a related field.

Experience: Minimum of 10 years of experience in SEO and content marketing, with at least 3-5 years in a leadership role in a multinational, consumer-facing business.

Required Skills:

• Deep understanding of technical SEO, content development, link-building, and international SEO best practices.
• Track record of delivering measurable organic growth across multiple markets.
• Strong editorial judgement and ability to develop compelling content across formats and channels.
• Collaborative mindset with experience working across marketing functions (PR, CRM, social, paid).
• Excellent analytical skills with a data-driven approach to strategy and optimization.
• Experience managing and mentoring teams and working with external agencies or freelancers.
• Proficiency in SEO and analytics tools (e.g., Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog).
• Strong understanding of current SEO best practices, keyword research, and analytics tools.
• Exceptional written and verbal communication skills.
• Ability to think strategically while also being hands-on in execution.

Preferred Skills:

• Experience in the consumer services industry.
• Fluency in multiple languages.

ASSUMPTION: The ideal candidate will have a strong understanding of current SEO best practices, keyword research, and analytics tools. They will also possess exceptional written and verbal communication skills, with the ability to think strategically and execute tactically.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on experience and market standards for similar roles in Bengaluru)

Benefits:

• Health insurance and wellness programs.
• Retirement savings plans.
• Employee discounts on laundry services.
• Opportunities for professional development and growth.

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM IST), with flexibility for occasional remote work and overtime as needed.

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Bengaluru, considering the candidate's experience level and the company's size. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Laundryheap operates in the consumer services industry, focusing on on-demand laundry and dry-cleaning services. The company competes in a growing market with both local and international competitors.

Company Size: Laundryheap is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment. This size allows for significant growth opportunities and the ability to make a substantial impact on the company's success.

Founded: Laundryheap was founded in 2014, with its headquarters in London, Andover. The company has since expanded its operations to multiple international markets, including the UK, USA, France, Ireland, Netherlands, Denmark, UAE, Qatar, Kuwait, Bahrain, Saudi Arabia, Singapore, and Peru.

Company Description:

• Laundryheap is an on-demand, next-generation laundry and dry-cleaning startup operating across 14 countries globally.
• The company offers free collection and delivery within 24 hours, with services available in various countries and cities.
• Laundryheap focuses on operational excellence, linen, clothes, quick, clean, and startup services.

Company Specialties:

• Laundry and dry cleaning services.
• Logistics and operations management.
• Business development and expansion.
• Technology and innovation in laundry services.

Company Website: https://www.laundryheap.co.uk

ASSUMPTION: Laundryheap's focus on expansion and innovation creates an exciting work environment with opportunities for growth and learning. The company's international presence offers exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive. The ideal candidate will have 10+ years of experience in SEO and content marketing, with at least 3-5 years in a leadership role.

Reporting Structure: The Head of Organic & Content Marketing will oversee a team of in-house and freelance writers, SEO specialists, and content producers. They will collaborate closely with other marketing functions, including PR, CRM, Social, and Paid Marketing, as well as cross-functional teams such as Product and Design.

Work Arrangement: This is a full-time, on-site position based in Bengaluru, with flexibility for occasional remote work and overtime as needed. The role may require travel to other Laundryheap locations for meetings and events.

Growth Opportunities:

• As Laundryheap continues to expand, there will be opportunities for the successful candidate to grow within the organization, potentially taking on regional or global responsibilities.
• The role offers the chance to shape the company's organic and content marketing strategies, making a significant impact on Laundryheap's success.
• The ideal candidate will have the opportunity to mentor and develop junior team members, fostering a culture of growth and learning.

ASSUMPTION: The role offers excellent growth opportunities, both within the marketing function and across the organization. The ideal candidate will be proactive in seeking out new challenges and learning experiences.

🌍 Location & Work Environment

Office Type: Laundryheap's Bengaluru office is a modern, collaborative workspace designed to foster creativity and innovation. The company encourages a flexible and casual work environment, with an emphasis on results and performance.

Office Location(s): East Anton Court, Ickneild Way, East Anton, Hickneild House, London, Andover SP10 5RG, GB (Headquarters) and Bengaluru, Karnataka, India (Primary location for this role)

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city offers a vibrant culture, with a mix of traditional and modern influences, and a diverse range of dining, entertainment, and recreational options.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year, making it an ideal location for those who enjoy a mild climate.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for occasional remote work and overtime as needed. The role may require working outside of standard hours to accommodate meetings with Laundryheap's global teams.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive in a collaborative, team-oriented culture. They will also be adaptable to the occasional need to work outside of standard hours to accommodate global team meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Laundryheap careers portal.
• Phone or video screening to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager or a panel of Laundryheap marketing team members to discuss the candidate's experience, skills, and fit for the role.
• Case study or assignment to evaluate the candidate's strategic thinking and problem-solving skills.
• Final interview with the Chief Marketing Officer (CMO) or another senior executive to discuss the candidate's long-term fit within the organization.

Key Assessment Areas:

• Strategic thinking and planning.
• Technical SEO and content marketing expertise.
• Leadership and team management skills.
• Communication and presentation skills.
• Cultural fit and alignment with Laundryheap's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Laundryheap's business and the challenges facing the organic and content marketing function.
• Prepare for the case study or assignment by researching Laundryheap's competitors and identifying opportunities for growth and improvement.
• Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan.

ATS Keywords: SEO, content marketing, organic growth, strategy, leadership, team management, cross-functional collaboration, international SEO, technical SEO, content development, link-building, performance measurement, AI search, budget management, content localisation

ASSUMPTION: Laundryheap's recruitment process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be proactive in researching the company and preparing for each stage of the interview process.

🛠️ Tools & Technologies

• SEO and analytics tools: Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog
• Content creation and management tools: WordPress, Google Docs, Microsoft Office Suite
• Project management tools: Asana, Trello, Jira
• Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace

ASSUMPTION: The ideal candidate will have experience with a range of SEO and analytics tools, as well as content creation and management platforms. They will also be comfortable using project management and collaboration tools to work effectively within a team.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Laundryheap prioritizes the needs and preferences of its customers, striving to deliver exceptional service and exceed expectations.
• Innovation: The company fosters a culture of creativity and continuous improvement, encouraging employees to think outside the box and challenge the status quo.
• Collaboration: Laundryheap values teamwork and cross-functional collaboration, with a focus on open communication and shared goals.

Work Style:

• Dynamic and fast-paced: Laundryheap operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Results-driven: The company prioritizes outcomes and performance, with a focus on delivering measurable results and achieving business objectives.
• Data-informed: Laundryheap uses data and analytics to guide decision-making and inform strategy, with a focus on continuous learning and improvement.

Self-Assessment Questions:

• Do you have a proven track record of delivering measurable organic growth across multiple markets?
• Are you comfortable working in a dynamic, fast-paced environment and thriving in a collaborative, team-oriented culture?
• Do you have exceptional written and verbal communication skills, with the ability to think strategically and execute tactically?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Laundryheap, with a customer-centric mindset, a focus on innovation and continuous improvement, and a collaborative work style. They will also be results-driven, data-informed, and adaptable to the company's dynamic and fast-paced environment.

⚠️ Potential Challenges

• The role requires a strong understanding of technical SEO, content development, link-building, and international SEO best practices, which may present a learning curve for candidates without extensive experience in these areas.
• Laundryheap operates in a competitive market with both local and international competitors, requiring the successful candidate to stay updated with the latest trends and best practices in SEO and content marketing.
• The role may require occasional travel to other Laundryheap locations for meetings and events, which may present challenges for candidates with personal or family commitments.
• The dynamic and fast-paced nature of the role may present challenges for candidates who prefer a more stable and predictable work environment.

ASSUMPTION: The ideal candidate will be proactive in seeking out learning opportunities and staying updated with the latest trends and best practices in SEO and content marketing. They will also be adaptable to the occasional need to travel and comfortable working in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other SEO and content marketing leadership positions in its focus on international SEO and content localisation, reflecting Laundryheap's global presence and expansion plans.
• As a mid-sized company, Laundryheap offers a more collaborative and agile work environment than larger enterprises, with greater opportunities for growth and impact on the organization's success.
• Compared to startup environments, Laundryheap provides the stability and resources of an established company, with the innovation and growth opportunities of a startup mindset.

ASSUMPTION: The ideal candidate will be attracted to Laundryheap's unique combination of global presence, collaborative work environment, and growth opportunities. They will also be comfortable working in a mid-sized company with the resources and stability of an established organization, but the innovation and growth mindset of a startup.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search rankings and increase website traffic for Laundryheap's UK market, resulting in a 30% increase in organic traffic within the first six months.
• Collaborating with the PR team to create a cohesive cross-channel content plan for Laundryheap's expansion into the French market, including localised content and SEO optimisation, to drive brand awareness and customer engagement.
• Managing a team of in-house and freelance writers, SEO specialists, and content producers to develop and execute a content marketing strategy that supports Laundryheap's SEO growth and aligns with broader brand and marketing objectives, resulting in a 25% increase in customer engagement with Laundryheap's content.

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to develop and execute effective SEO and content marketing strategies that drive measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Laundryheap's organic and content marketing strategies, and how this role fits into the company's broader marketing objectives?
• How does Laundryheap approach cross-functional collaboration, and how will this role work with other marketing functions and cross-functional teams?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Laundryheap support the professional development and growth of its employees, and what opportunities exist for growth within the marketing function and across the organization?
• What is the company's approach to work-life balance, and how does Laundryheap support employees in maintaining a healthy work-life balance?

ASSUMPTION: The ideal candidate will be proactive in asking insightful questions during the interview process, demonstrating their interest in the role and their understanding of Laundryheap's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Laundryheap's business and the challenges facing the organic and content marketing function.
• Prepare for the case study or assignment by researching Laundryheap's competitors and identifying opportunities for growth and improvement.
• Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.