📌 Core Information
🔹 Job Title: Head of Partnerships and Trade Marketing, ANZ
🔹 Company: NBCUniversal
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the partnerships team to drive brand partnerships strategies in Australia and New Zealand.
- Collaborating with global promotions teams to roll out global partnerships in the ANZ region.
- Maintaining strong relationships with key stakeholders, including content synergy partners, marketing agencies, and media owners.
- Overseeing cinema marketing strategies and in-theatre co-op marketing programs to drive studio marketing efforts with exhibitors.
- Representing Universal Pictures on global symphony gold priority projects and leading local symphony activities across all NBCU business units.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder management skills. It is well-suited for an experienced professional with a strong background in promotions management and a deep understanding of the entertainment industry.
📋 Key Responsibilities
✅ Lead the partnerships team with high engagement and development outcomes, including staff management, mentoring, training, and setting performance goals.
✅ Work closely with global promotions teams to build the vision for global partnerships rollout in ANZ and communicate local strategy on all priority titles.
✅ Shape the direction for local brand partnerships strategies on priority titles in collaboration with the greater marketing team.
✅ Create and manage a 12-month brand partnerships strategy and key milestone planner to guide staff with developing partnership plans.
✅ Maintain high-level relationships with relevant content synergy partners, marketing agencies, media owners, and brand managers.
✅ Oversee planning and execution of New Zealand brand partnerships and exhibition strategies, and manage New Zealand brand partnership approvals with head office.
✅ Participate in marketing group brainstorming to nurture an environment of creativity for ideas on all campaigns and titles.
✅ Attend annual Movie Convention and present alongside senior management team.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate should be adaptable and able to handle shifting priorities.
🎯 Required Qualifications
Education: Tertiary education in communications or marketing-based discipline preferred.
Experience: Strong and proven background and experience in relevant promotions management, with a demonstrated understanding of consumer promotions, licensing, and cinema partnerships.
Required Skills:
- Excellent presentation and communication skills (verbal and written).
- Excellent negotiation, influencing, and interpersonal skills.
- Excellent organisational and project management skills with a great attention to detail.
- Solid understanding of social media and the application of publicity and promotions across the digital platform.
Preferred Skills:
- Ability to work on own initiative and collaborate within a national team environment.
- Highly self-motivated, adaptable, and resourceful.
- Creativity and the ability to 'think outside the square'.
ASSUMPTION: While a tertiary education in communications or marketing is preferred, candidates with relevant experience and a strong track record in promotions management may also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range for this position is AU$150,000 - AU$180,000 per annum. This range is inclusive of superannuation and is subject to change based on the candidate's experience and qualifications.
Benefits:
- Comprehensive health and wellness benefits.
- Retirement savings plan with company contributions.
- Employee discounts on NBCUniversal products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional work on weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, operating in the entertainment providers industry.
Company Size: NBCUniversal has over 10,000 employees globally, providing a large and diverse work environment.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- NBCUniversal creates and distributes world-class content across its portfolio of film, television, and streaming services.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences.
Company Specialties:
- Film and television production and distribution.
- Streaming services and content creation.
- Theme parks and consumer experiences.
- News and entertainment broadcasting.
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal's diverse portfolio of brands and businesses offers applicants a wide range of career opportunities and exposure to various aspects of the entertainment industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Senior Vice President of Partnerships and Trade Marketing, APAC.
Reporting Structure: The Head of Partnerships and Trade Marketing, ANZ will oversee the partnerships team, including Partnerships Executives, Cinema Marketing Executives, and an annual Partnerships Intern.
Work Arrangement: This is an on-site position, based in Sydney, New South Wales, Australia. Occasional travel to New Zealand may be required.
Growth Opportunities:
- Progression to a regional or global leadership role within the partnerships and trade marketing function.
- Expansion into other areas of the business, such as content creation, distribution, or operations.
- Development of skills and expertise through mentorship, training, and project-based learning opportunities.
ASSUMPTION: The growth opportunities listed above are subject to business needs and may vary depending on the candidate's performance and the organization's strategic priorities.
🌍 Location & Work Environment
Office Type: NBCUniversal's Sydney office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 580 George Street, Level 32, Sydney, New South Wales, Australia 2000
Geographic Context:
- Sydney is the largest and most populous city in Australia, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, world-class dining, and iconic landmarks, such as the Sydney Opera House and the Sydney Harbour Bridge.
- Sydney offers a high standard of living, with excellent educational, healthcare, and recreational facilities.
Work Schedule: Standard business hours, Monday to Friday, with occasional work on weekends as required.
ASSUMPTION: Sydney's dynamic and multicultural environment provides a stimulating and engaging work environment for employees, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team.
- First-round interview with the hiring manager and a member of the HR team.
- Second-round interview with senior leadership, focusing on cultural fit and strategic thinking.
- Final-round interview with the Senior Vice President of Partnerships and Trade Marketing, APAC.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management capabilities.
- Stakeholder management and communication skills.
- Industry knowledge and understanding of the entertainment landscape.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the entertainment industry and NBCUniversal's business by conducting thorough research and incorporating your findings into your application materials.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and practice articulating your responses clearly and concisely.
ATS Keywords: Partnerships, Trade Marketing, Brand Partnerships, Cinema Marketing, Stakeholder Management, Global Strategy, ANZ, Sydney, New Zealand
ASSUMPTION: NBCUniversal's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization. Applicants should be prepared to demonstrate their qualifications and alignment with the company's values throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed above are commonly used in the entertainment industry and are likely to be relevant to this role. However, the specific tools and technologies required may vary depending on the candidate's experience and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: NBCUniversal fosters a culture of creativity and continuous improvement.
- Collaboration: The company values teamwork and cross-functional collaboration to drive success.
- Inclusion: NBCUniversal is committed to creating an inclusive and diverse work environment that reflects the global audiences it serves.
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and meeting deadlines.
- Highly collaborative, with a strong emphasis on teamwork and cross-functional partnerships.
- Data-driven and analytical, with a focus on using insights and analytics to inform decision-making.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable managing multiple priorities and deadlines?
- Are you an effective communicator, with strong presentation and interpersonal skills?
- Do you have a proven track record of building and maintaining strong relationships with key stakeholders, including content synergy partners, marketing agencies, and media owners?
ASSUMPTION: NBCUniversal's culture is highly collaborative, innovative, and inclusive, with a strong focus on driving results and delivering excellence. Candidates should be prepared to demonstrate their alignment with the company's values and work style throughout the interview process.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and leadership, which may be challenging for candidates with less experience in promotions management or the entertainment industry.
- The role involves managing a team and collaborating with various stakeholders, which may present challenges for candidates who prefer to work independently or in smaller teams.
- The role may require occasional travel to New Zealand, which may be challenging for candidates who prefer to work remotely or have personal commitments that limit their ability to travel.
- The entertainment industry is highly competitive and dynamic, with constant changes in consumer behavior and market trends. Candidates should be prepared to adapt to shifting priorities and navigate a fast-paced and evolving work environment.
ASSUMPTION: The potential challenges listed above are subject to change based on business needs and may vary depending on the candidate's experience and qualifications. The ideal candidate should be adaptable, resilient, and able to thrive in a dynamic and competitive work environment.
📈 Similar Roles Comparison
- This role is similar to other senior-level marketing and partnerships positions in the entertainment industry, with a focus on strategic planning, stakeholder management, and team leadership.
- However, this role is unique in its focus on the ANZ region and the opportunity to oversee brand partnerships and cinema marketing strategies across Australia and New Zealand.
- Candidates with experience in the ANZ entertainment market may have a competitive advantage in this role.
ASSUMPTION: The comparison points listed above are subject to change based on business needs and may vary depending on the candidate's experience and qualifications. Applicants should research similar roles and the ANZ entertainment market to gain a deeper understanding of the unique aspects of this position.
📝 Sample Projects
- Developing a 12-month brand partnerships strategy and key milestone planner for a major studio release, including targeted brand partnerships strategies and targeted promotional activities.
- Managing the planning and execution of a New Zealand brand partnerships strategy, including local brand partnership approvals with head office and oversight of New Zealand exhibition strategy.
- Leading a team to execute a major cinema marketing campaign, including in-theatre co-op marketing programs, contra, retargeting/CRM, and social media strategy to drive studio marketing efforts with exhibitors.
ASSUMPTION: The sample projects listed above are intended to provide applicants with an understanding of the types of projects they may be expected to manage and execute in this role. However, the specific projects and initiatives may vary depending on business needs and market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader partnerships and trade marketing strategy for the ANZ region?
- What are the key challenges facing the partnerships team, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the organization?
- How does NBCUniversal support work-life balance for employees in this role?
ASSUMPTION: The key questions listed above are intended to help applicants gain a deeper understanding of the role, the team, and the organization. Applicants should tailor their questions to their specific interests and concerns, and be prepared to ask thoughtful and insightful questions throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/NBCUniversal3/744000075148615-head-of-partnerships-and-trade-marketing-anz
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, leadership, and stakeholder management capabilities.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and practice articulating your responses clearly and concisely.
- Research NBCUniversal's business and the entertainment industry to demonstrate your understanding of the company's priorities and market trends.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
