📌 Core Information
🔹 Job Title: Head of Performance Marketing
🔹 Company: Hargreaves Lansdown
🔹 Location: Bristol (Harbourside)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in driving measurable growth through data-driven marketing strategies
- Overseeing digital acquisition channels, including PPC, SEO, social media advertising, display, programmatic, and affiliate marketing
- Optimizing marketing spend and maximizing ROI across various channels
- Leading and developing a high-performing team to achieve revenue goals
- Collaborating with cross-functional teams to align performance marketing strategies with broader business objectives
ASSUMPTION: This role requires a strong understanding of digital marketing tactics, data analytics, and customer acquisition, as well as the ability to lead and manage high-performing teams.
📋 Key Responsibilities
✅ Lead the development and execution of performance marketing strategies aligned with company growth objectives
✅ Oversee and manage digital acquisition channels, optimizing campaigns for optimal results
✅ Build integrated marketing campaigns that drive customer acquisition, retention, and overall business growth
✅ Foster a culture of collaboration, continuous learning, and data-driven decision-making within the team
✅ Conduct A/B testing, funnel analysis, and conversion rate optimization to improve campaign performance
✅ Provide regular reports to senior leadership, presenting clear insights and recommendations based on data
✅ Develop and manage the performance marketing budget, ensuring efficient allocation of resources across channels
✅ Monitor and optimize spend to ensure cost-effectiveness and ROI for each marketing initiative
✅ Stay updated on industry trends, competitive landscape, and emerging marketing technologies
✅ Oversee the selection, implementation, and optimization of marketing technology platforms
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Demonstrable experience in performance marketing, with at least 5-10 years in a leadership role
Required Skills:
- Proven expertise in paid media channels, conversion optimization, and digital marketing channels & technologies
- Strong leadership and people management skills, with the ability to inspire and develop high-performing teams
- Proficient in data analysis, using tools like Google Analytics, SEMrush, Tableau, or similar to derive insights and optimize campaign performance
- Excellent communication and presentation skills, able to communicate complex data and insights to non-technical stakeholders
- Proven ability to manage large budgets efficiently and allocate spend across diverse marketing channels
- Familiarity with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and other digital marketing platforms
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Head of Performance Marketing role in the UK)
Benefits:
- Discretionary annual bonus
- Annual pay review
- 25 days holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance
- Health care cash plans
- Health screening programme
- Confidential support including mental health counselling
- Unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes
- Inhouse barista and deli
Working Hours: 37.5 hours per week, with flexible working options available
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Performance Marketing role in the UK, with a focus on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically investment platforms for private investors
Company Size: 1,001-5,000 employees, providing a large and established work environment with ample opportunities for growth and collaboration
Founded: 1981, with over 40 years of experience in the investment industry
Company Description:
- Hargreaves Lansdown is the UK’s number one investment platform for private investors, based in Bristol
- The company helps investors save time, tax, and money on their investments by providing a single home for ISAs, pensions, savings, and investments
- Hargreaves Lansdown is trusted by over 1.9 million clients and has been recognized for its excellent customer service and innovative approach to investing
Company Specialties:
- ISAs
- Pensions (SIPPs)
- Funds
- Shares
- Annuities
- Income Drawdown
- Financial Advice
- Company Pensions
- Savings
- and Investing
Company Website: https://www.hl.co.uk
ASSUMPTION: Hargreaves Lansdown is a well-established company with a strong reputation in the investment industry, offering a supportive and collaborative work environment for employees.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role is responsible for leading the performance marketing team and collaborating with cross-functional teams, including content, creative, product, and web
Work Arrangement: Hybrid, with 3 days in the office and 2 days working remotely
Growth Opportunities:
- Potential to progress to a more senior role within the marketing department or the company as a whole
- Opportunities to develop leadership and management skills by mentoring and coaching team members
- Chance to gain experience in a large, established company with a strong focus on customer service and innovation
ASSUMPTION: This role offers significant opportunities for career growth and development within a supportive and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities, including an inhouse barista and deli
Office Location(s): One College Square South, Anchor Road, Bristol, BS1 5HL
Geographic Context:
- Bristol is a vibrant city in the South West of England, known for its cultural attractions, historic sites, and beautiful countryside
- The Harbourside location offers easy access to public transportation, shopping, dining, and entertainment options
- The city has a thriving tech and digital sector, providing ample opportunities for networking and professional development
Work Schedule: Flexible working options available, including hybrid working and core hours of 10:00 AM - 4:00 PM
ASSUMPTION: The Bristol office provides a modern, collaborative work environment with easy access to amenities and public transportation, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the recruitment team
- Competency-based interview with the hiring manager
- Presentation or assessment to prepare and an online psychometric assessment
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and planning
- Data analysis and interpretation
- Campaign management and optimization
- Leadership and team management
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for competency-based interviews by reflecting on your past experiences and accomplishments
- Research Hargreaves Lansdown and the investment industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Leadership, Customer Acquisition, PPC, SEO, Social Media Advertising, Display Advertising, Programmatic Advertising, Affiliate Marketing, A/B Testing, Conversion Rate Optimization, Budget Management, Communication, Presentation Skills
ASSUMPTION: The interview process for this role is designed to assess candidates' strategic thinking, data analysis skills, campaign management experience, leadership abilities, and communication skills.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Google Analytics
- SEMrush
- Tableau
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Adobe Analytics, Mixpanel)
- Ad platforms (e.g., LinkedIn Ads, Twitter Ads)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the digital marketing field.
👔 Cultural Fit Considerations
Company Values:
- Service: Putting customers first and helping them achieve their financial goals
- Quality: Delivering excellence in everything we do
- Innovation: Embracing change and continuous improvement
- Opportunity: Providing growth and development opportunities for employees
Work Style:
- Collaborative and supportive team environment
- Data-driven decision-making and continuous learning
- Flexible and adaptable to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with Hargreaves Lansdown's core values, particularly in terms of service, quality, innovation, and opportunity?
- Are you comfortable working in a collaborative, data-driven team environment?
- Do you thrive in a fast-paced, dynamic work environment that requires adaptability and a focus on results?
ASSUMPTION: Hargreaves Lansdown values a customer-focused, collaborative, and innovative work environment, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing a large marketing budget and optimizing spend across diverse channels
- Keeping up with industry trends, competitive landscape, and emerging marketing technologies
- Balancing strategic planning and hands-on campaign management responsibilities
- Working in a fast-paced, dynamic environment that requires adaptability and strong organizational skills
ASSUMPTION: This role presents unique challenges in terms of budget management, industry knowledge, and adaptability, but also offers significant opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other Head of Performance Marketing roles, this position offers a unique opportunity to work for a well-established investment platform with a strong reputation in the industry
- In the financial services industry, this role is comparable to similar positions at other investment platforms, banks, and insurance companies, with a focus on digital acquisition and customer acquisition strategies
- Career path comparison: This role can lead to progression into more senior marketing positions, such as Chief Marketing Officer, or other executive-level roles within the company
ASSUMPTION: This role offers a unique opportunity to work for a well-established investment platform with a strong reputation in the industry, with potential for career progression into more senior marketing or executive-level positions.
📝 Sample Projects
- Developing and executing a comprehensive digital acquisition strategy to drive customer growth and achieve revenue targets
- Optimizing marketing spend across various channels to maximize ROI and minimize cost per acquisition
- Implementing and managing marketing technology platforms to improve campaign performance and data analysis
- Collaborating with cross-functional teams to create integrated marketing campaigns that drive customer acquisition, retention, and overall business growth
ASSUMPTION: These sample projects reflect the strategic, hands-on, and collaborative nature of the Head of Performance Marketing role at Hargreaves Lansdown.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within the company?
- What opportunities are there for professional development and growth within this role and the company as a whole?
- How does Hargreaves Lansdown support work-life balance for its employees?
- What are the biggest challenges facing the performance marketing team, and how can this role address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaboration, professional development opportunities, work-life balance, and challenges, allowing candidates to better understand the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for competency-based interviews by reflecting on your past experiences and accomplishments
- Research Hargreaves Lansdown and the investment industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the recruitment team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
