(Senior) Paid Media Manager (m/w/d) Fokus Paid Social

📌 Core Information

🔹 Job Title: (Senior) Paid Media Manager (m/w/d) Fokus Paid Social

🔹 Company: Brooklyn Soap Company

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing paid social campaigns on platforms like Meta, TikTok, and Pinterest
• Data-driven analysis and optimization of campaign performance
• Collaboration with content strategists and designers to create effective creatives
• Maintaining brand identity while achieving scalable results

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with other teams.

📋 Key Responsibilities

✅ Develop and implement paid social strategies that align with brand and growth objectives

✅ Operate and optimize paid social campaigns on Meta, TikTok, and Pinterest

✅ Monitor and analyze campaign performance using defined KPIs (e.g., ROAS, CTR, CAC)

✅ Derive concrete action recommendations from data analysis to improve campaign strategies

✅ Stay updated on trends and best practices, and develop innovative approaches

✅ Serve as the main point of contact for platforms, actively seeking input and translating it into concrete measures

ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong analytical and problem-solving skills.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, Business, or a related field

Experience: 3-5 years of experience in digital marketing, with a clear focus on paid social

Required Skills:

• Excellent analytical skills and high numerical affinity
• Proven experience in independent campaign execution on Meta, TikTok, and Pinterest
• Strong organizational skills and structured, solution-oriented working style
• Excellent communication skills in German and English

Preferred Skills:

• Experience in a D2C or e-commerce environment

ASSUMPTION: Candidates with experience in e-commerce or D2C environments may have a better understanding of the company's business model and target audience.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards for mid-senior level marketing roles in Hamburg)

Benefits:

• Comprehensive onboarding, long-term coaching, and personal development budget
• Dynamic and modern brand environment with opportunities for creative input
• Entrepreneurial "can-do" culture with agile decision-making processes and high autonomy
• Corporate benefits package: public transportation ticket, meal allowance, and tax-free monthly allowance
• Flexible working hours, loft office, MacBook, excellent coffee, snacks, and a relaxed team atmosphere
• Membership in a successful consumer goods company with long-term development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market standards for mid-senior level marketing roles in Hamburg, considering the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Personal care product manufacturing, focusing on natural men's grooming products

Company Size: Small (11-50 employees), offering a close-knit team and agile decision-making processes

Founded: 2012, with a strong focus on natural, vegan ingredients and sustainable practices

Company Description:

• Producer and developer of natural men's grooming products
• Committed to using only plant-based and vegane ingredients, free from microplastics, parabens, silicones, and animal testing
• Inspired by a conscious lifestyle and good design, with products available in over 5,000 points of sale and online

Company Specialties:

• Natural and vegan men's grooming products
• Sustainable and eco-friendly practices
• Innovative solutions for men's grooming

Company Website: bklynsoap.com

ASSUMPTION: The company's commitment to natural and sustainable practices may attract candidates who share these values.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with the Content Strategist and Designer

Work Arrangement: On-site, with flexible working hours and a loft office environment

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on innovative projects and contribute to the company's growth
• Access to a personal development budget for continuous learning and skill improvement

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing.

🌍 Location & Work Environment

Office Type: Loft office, offering a modern and creative work environment

Office Location(s): Paulinenalle 32, Hamburg, 20259, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong focus on sustainability and innovation
• The city offers a high quality of life, with excellent public transportation, numerous parks, and a wide range of leisure activities
• Hamburg is home to a thriving startup ecosystem, with numerous networking opportunities and events

Work Schedule: Full-time, with flexible working hours and the option to work from home occasionally

ASSUMPTION: The loft office environment and flexible working hours may appeal to candidates who value a modern and dynamic work setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the Marketing Manager and Content Strategist, including a case study or task
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Campaign management experience and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and campaign management experience
• Research the company and industry to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Paid Social, Campaign Management, Data Analysis, Performance Monitoring, Creatives Development, Trend Observation, Collaboration, Marketing, Communication, E-commerce, Analytical Skills, Problem Solving, German, English

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads, Pinterest Ads)
• Data analysis tools (e.g., Google Analytics, Facebook Pixel)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies may vary depending on the company's current tech stack and the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Zero Bullshit: Commitment to honesty, transparency, and authenticity
• Sustainability: Focus on eco-friendly practices and natural ingredients
• Innovation: Encouragement of creativity and continuous improvement

Work Style:

• Agile and dynamic, with a focus on collaboration and cross-functional teamwork
• Data-driven and results-oriented, with a strong emphasis on performance and optimization
• Entrepreneurial and can-do attitude, with a willingness to take on new challenges and responsibilities

Self-Assessment Questions:

• Do you share the company's commitment to natural and sustainable practices?
• Are you comfortable working in a dynamic and agile environment, with a focus on collaboration and cross-functional teamwork?
• Do you have a strong entrepreneurial spirit and a can-do attitude, with a willingness to take on new challenges and responsibilities?

ASSUMPTION: Candidates who share the company's values and work style may be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple paid social campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the latest trends and best practices in paid social advertising, which can change rapidly
• Collaborating effectively with other teams, such as content creation and design, to ensure consistent branding and messaging
• Working in a small company environment, which may require wearing multiple hats and taking on additional responsibilities as needed

ASSUMPTION: These challenges may vary depending on the candidate's specific role and responsibilities, as well as the company's current priorities and goals.

📈 Similar Roles Comparison

• Compared to other paid media manager roles, this position has a stronger focus on paid social advertising and data analysis
• In the personal care industry, this role requires a deep understanding of the target audience and a commitment to natural and sustainable practices
• Career progression may involve moving into a more senior marketing role or specializing in a specific area, such as e-commerce or brand management

ASSUMPTION: This role may differ from similar positions in other industries or company sizes, with unique challenges and opportunities specific to the personal care industry and small company environment.

📝 Sample Projects

• Developing and executing a paid social campaign to launch a new product line, with a focus on driving brand awareness and sales
• Analyzing campaign performance data to identify trends and optimize targeting, bidding, and creative strategies
• Collaborating with the content strategist and designer to create and test new ad creatives, with a focus on improving click-through rates and conversions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the company's current priorities and goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data analysis and optimization in paid social advertising?
• How does this role collaborate with other teams, such as content creation and design, to ensure consistent branding and messaging?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support work-life balance and employee well-being?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the industry, as well as to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
• If selected for the final round, be prepared to present a case study or complete a task that demonstrates your analytical skills and problem-solving abilities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.