Head of PR & Corporate Communication - Northern Europe

📌 Core Information

🔹 Job Title: Head of PR & Corporate Communication - Northern Europe

🔹 Company: Specsavers

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading PR & Communication strategies for Northern Europe.
• Aligning strategies with the broader business plan.
• Collaborating across teams including Trading Leadership and NEB members.
• Overseeing regional campaign development for Optics and Audiology.

ASSUMPTION: It's assumed that the job overview highlights your part in shaping future strategies while leveraging current successes. The collaborative aspect requires strong relationship-building capabilities.

📋 Key Responsibilities

✅ Develop and lead PR and corporate communication strategy.

✅ Manage the PR and Corporate Communication team for Northern Europe.

✅ Control PR budgeting and oversee expenditures.

✅ Monitor and analyze market trends to identify growth opportunities.

✅ Enhance the brand's reputation and consumer perception.

✅ Collaborate to create cohesive plans that accelerate brand growth.

✅ Periodically travel across different markets for closer engagement.

ASSUMPTION: The role focuses on integrating market insights into strategic plans, requiring in-depth market knowledge and analytical skills.

🎯 Required Qualifications

Education: Degree in Public Relations, Public Affairs, Corporate Communication, Marketing, or a related field.

Experience: Multi-market communication and PR experience within a matrix organization.

Required Skills:

• Leadership and people management
• Organizational and prioritization skills
• Attention to detail and accuracy

Preferred Skills:

• Adaptability to change
• Strong stakeholder management

ASSUMPTION: Candidates should be equipped to manage change and motivate a team in fast-paced environments, reflecting the dynamic nature of PR.

💰 Compensation & Benefits

Salary Range: Not specified, competitive based on industry standards.

Benefits:

• Competitive salary package
• Pension contributions and health insurance
• Free eye care vouchers and other perks

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Assumed benefits indicate a focus on employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specializing in optical and hearing care.

Company Size: Small to mid-sized, fostering close-knit work relationships.

Founded: Not specified, longstanding presence in Northern Europe markets.

Company Description:

• Pioneers in eye and hearing care technology
• Strong employer brand in the optical industry
• Focus on community and collaboration

Company Specialties:

• Optical care solutions
• Audiology services
• Innovative technology in health care

Company Website: Not Specified

ASSUMPTION: Company size and industry suggest a supportive environment promoting professional growth within the retail health sector.

📊 Role Analysis

Career Level: Senior leadership, strategic influence on corporate direction.

Reporting Structure: Reports to Northern Europe Trading Director; lead within a regional team.

Work Arrangement: Primarily on-site with occasional travel.

Growth Opportunities:

• Pathway to regional leadership roles
• Involvement in cross-functional initiatives
• Opportunities for skill enhancement and career development

ASSUMPTION: Advancement tied to demonstrated leadership in campaigns and regional impact.

🌍 Location & Work Environment

Office Type: Modern support office with collaborative spaces and scenic views.

Office Location(s): Nordhavn, with other locations in Denmark and Northern Europe.

Geographic Context:

• Centrally located office
• Access to major transit routes
• Close collaboration with local teams across Northern Europe

Work Schedule: Full-time with flexible, occasional travel needs

ASSUMPTION: On-site presence integral for successful collaboration; travel supports market engagement.

💼 Interview & Application Insights

Typical Process:

• Application submission
• Initial screening
• Two rounds of interviews
• Personality assessment feedback

Key Assessment Areas:

• Leadership skills
• Strategic communication capabilities
• Adaptability and problem-solving

Application Tips:

• Emphasize leadership achievements
• Highlight multi-market PR experience
• Prepare for questions on stakeholder engagement

ATS Keywords: PR Strategy, Corporate Communication, Leadership, Market Analysis, Change Management

ASSUMPTION: Processes reflect strategic hiring focus for senior leadership roles.

🛠️ Tools & Technologies

• PR analytics and monitoring tools
• Budget management software
• Corporate communication platforms

ASSUMPTION: Proficiency in industry-standard tools assumed essential for strategic oversight.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Curiosity
• Courage and Compassion

Work Style:

• Team-oriented and supportive
• Innovative and proactive
• Responsive to change

Self-Assessment Questions:

• How do you foster collaboration in cross-functional teams?
• What strategies do you employ to adapt to changing market needs?
• Describe a significant challenge you overcame in a PR role.

ASSUMPTION: Cultural and value alignment crucial for success in Specsavers' collaborative environment.

⚠️ Potential Challenges

• Balancing regional strategy with local execution
• Managing change within a matrix organization
• Fostering team cohesion across multiple locations
• Ensuring consistent brand messaging

ASSUMPTION: Complexity of the role requires advanced skills in communication and management.

📈 Similar Roles Comparison

• Higher strategic impact than typical PR roles
• Greater emphasis on cross-region collaboration
• Strong integration with business planning teams

ASSUMPTION: Position offers unique leadership opportunities in PR within a multinational context.

📝 Sample Projects

• Developing a regional brand awareness campaign
• Implementing a cross-market communication strategy
• Leading crisis communication responses

ASSUMPTION: Projects showcase strategic leadership in real-world scenarios.

❓ Key Questions to Ask During Interview

• What are the current challenges facing the PR team?
• How does this role support Specsavers' broader goals?
• What are the criteria for success in this position?
• Describe the relationship between this role and local country teams.
• What professional development opportunities are available?

ASSUMPTION: Candidates benefit from understanding company strategy and role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company portal.
• Ensure your CV highlights relevant leadership experience.
• Prepare for interviews by researching Specsavers' market presence.
• Focus on discussing your experience with strategic PR initiatives.
• Reach out to recruiters for clarification on any application instructions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.