Head of Product and Channel Marketing

📌 Core Information

🔹 Job Title: Head of Product and Channel Marketing

🔹 Company: U.S. Bank

🔹 Location: Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Banking & Finance

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading product and channel marketing efforts to drive adoption and engagement of payment solutions
• Conducting market research and competitive analysis to identify trends and opportunities
• Developing and executing strategic marketing plans targeted towards key customer segments
• Collaborating with cross-functional teams to ensure successful product launches and go-to-market strategies
• Mentoring and leading a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the payments landscape to drive growth and market share for U.S. Bank's payment solutions.

📋 Key Responsibilities

✅ Keep a pulse on industry trends, emerging technologies, and best practices in payments product marketing and drive market intelligence to the product teams to build better products.

✅ Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation in the payments industry.

✅ Develop and implement comprehensive product marketing strategies that drive growth and market share for U.S. Bank's payments solutions targeted towards key customer segments: SMB, Enterprise, Partners, and Developers.

✅ Lead the execution of marketing programs across key channels to maximize reach and impact.

✅ Lead and mentor a high-performing product and channel marketing team, fostering a culture of innovation, collaboration, and excellence.

✅ Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers fit for the segment and the distribution channels.

✅ Proven experience in leading digital marketing strategies to drive demand generation and elevate product visibility across channels.

✅ Collaborate with product management, strategy, sales, education, and other departments to ensure successful product launches and go-to-market strategies.

✅ Define and communicate the value proposition of U.S. Bank's payments products to internal and external stakeholders, including customers, partners, and media.

✅ Commercialize products to market.

✅ Monitor and analyze key performance metrics to assess the success of marketing initiatives (Offline and Online) and make data-driven recommendations for improvement.

✅ Collaborate with the corporate marketing teams to have an effective presence at industry events, conferences, and customer meetings to promote products and build brand and product awareness.

ASSUMPTION: This role requires a strong focus on data-driven decision making, strategic thinking, and exceptional communication skills to effectively collaborate with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Experience: Minimum of 10 years of experience in product marketing, with at least 5 years in a senior leadership role within the fintech industry.

Required Skills:

• Proven track record of developing and executing successful product marketing strategies with demonstrated growth
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team with a growth mindset
• Excellent analytical, strategic thinking, and problem-solving skills
• Exceptional communication and presentation skills, with the ability to influence and build relationships with cross-functional stakeholders at all levels
• Strong executive presence to drive effective presentations for the C-suite
• Deep understanding of the payments landscape, including regulatory environment, market trends, and customer needs
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities

Preferred Skills:

• Experience in the banking or financial services industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in product marketing, leadership, and a deep understanding of the payments industry to excel in this role.

💰 Compensation & Benefits

Salary Range: $186,150 - $240,900 per year

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the primary location of Atlanta, GA, and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Banking & Finance

Company Size: 10,001+ employees

Founded: 1863 (as U.S. National Bank)

Company Description:

• U.S. Bank is a diversified financial services company, offering a full range of products and services to consumers, businesses, and institutions.
• As the fifth-largest commercial bank in the United States, U.S. Bank has a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking.
• The company is committed to helping millions of clients achieve their financial goals through a balance of best-in-class technology and human expertise tailored to individual needs.

Company Specialties:

• Asset-based lending
• Commercial lending
• Custody services
• Equipment financing
• Foreign exchange
• Fund services
• Global payments and receivables
• Liquidity and asset management
• Loan syndication
• Market risk management
• Payment processing
• Treasury management
• Supply chain financing
• Wealth management
• Mortgage
• Home equity
• Deposits
• Loans
• Banking
• and Financial services

Company Website: www.usbank.com

ASSUMPTION: U.S. Bank's extensive range of products and services, along with its strong reputation and commitment to client success, makes it an attractive employer in the banking and finance industry.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Direct report to the Chief Product Officer (CPO)

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to shape the future of U.S. Bank's product portfolio and drive significant business growth
• Opportunities to collaborate with and learn from senior leaders within the organization
• Possibility to expand the role's scope and influence based on performance and strategic contributions

ASSUMPTION: This role offers a unique opportunity for an experienced product marketing leader to make a significant impact on U.S. Bank's payment solutions and drive business growth.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Minneapolis, MN (headquarters) and Cincinnati, OH

Geographic Context:

• Minneapolis, MN: Known for its vibrant arts and culture scene, robust sports teams, and numerous Fortune 500 companies, including U.S. Bank
• Cincinnati, OH: A major U.S. city with a rich history, diverse neighborhoods, and a thriving arts and culture scene

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for the role)

ASSUMPTION: U.S. Bank's headquarters and major office locations offer dynamic work environments with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and market trends awareness
• Communication and presentation skills
• Cultural fit and alignment with U.S. Bank's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research U.S. Bank's products, services, and market position to demonstrate your industry knowledge and enthusiasm for the role
• Practice presenting your ideas and solutions to showcase your communication and presentation skills

ATS Keywords: Product Marketing, Digital Marketing, Market Research, Competitive Analysis, Leadership, Team Management, Strategic Thinking, Communication Skills, Payments Landscape, Collaboration, Data-Driven Decision Making, Innovation, Customer Engagement, Go-To-Market Strategies

ASSUMPTION: U.S. Bank's application and interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with relevant marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Putting clients first
• Working together
• Acting with integrity
• Fostering an inclusive environment
• Driving with purpose

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and adaptable
• Customer-focused and results-oriented
• Strong leadership and communication skills

Self-Assessment Questions:

• How do you align with U.S. Bank's core values, particularly 'Putting clients first' and 'Acting with integrity'?
• How do you approach working collaboratively with diverse teams to drive results?
• How do you balance data-driven decision making with innovative thinking to drive business growth?

ASSUMPTION: U.S. Bank seeks candidates who embody their core values and can thrive in a collaborative, data-driven, and innovative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Navigating a large, complex organization with diverse stakeholders
• Keeping up with industry trends and emerging technologies in the payments landscape
• Balancing strategic thinking with tactical execution to drive results
• Ensuring consistent and compelling messaging across various customer segments and channels

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses specifically on payment solutions and requires deep industry expertise
• As a senior leadership role within a large financial institution, this position offers significant influence and opportunities for business impact
• Compared to other fintech or banking roles, this position requires a strong balance of strategic thinking, leadership, and tactical execution skills

ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, making it distinct from other product marketing positions in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new payment solution, including market research, competitive analysis, and targeted marketing campaigns
• Launching a beta program for an existing payment product, including customer referenceability and commercialization efforts
• Conducting a comprehensive product marketing audit and developing recommendations to improve adoption and engagement for U.S. Bank's payment solutions

ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the role, requiring a strong balance of skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the payments industry today, and how does U.S. Bank plan to address them?
• How does this role collaborate with other departments, such as product management, sales, and education, to ensure successful product launches and go-to-market strategies?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does U.S. Bank support the professional development and growth of its employees, particularly in senior leadership roles?
• What is the company's approach to innovation and staying ahead of emerging technologies in the payments landscape?

ASSUMPTION: These questions help assess the role's strategic focus, collaboration opportunities, and growth potential, as well as U.S. Bank's commitment to employee development and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research U.S. Bank's products, services, and market position to demonstrate your industry knowledge and enthusiasm for the role
• Practice presenting your ideas and solutions to showcase your communication and presentation skills
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.