Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: General Motors

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Automotive

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in product marketing for Chevrolet and GMC in the Middle East and Africa
• Customer-centric approach to understand and meet market needs
• Cross-functional team leadership and collaboration
• Driving product planning, development, and launch
• Market analysis and competitive intelligence

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the automotive industry and customer needs.

📋 Key Responsibilities

✅ Develop and lead product marketing strategies aligned with company objectives and brand positioning

✅ Drive compelling product visions, value propositions, and go-to-market plans

✅ Identify long-term market opportunities and trends, including electric vehicles, autonomous driving, and connected services

✅ Define key product attributes that drive customer demand

✅ Mentor and guide a team of product marketing managers

✅ Act as the voice of the customer, understanding their needs and purchase drivers

✅ Define target segments and develop detailed customer profiles

✅ Collaborate with cross-functional teams to integrate market needs into vehicle programs

✅ Ensure timely definition and approval of product programs for flawless launches

✅ Optimize product content, pricing, and profitability

✅ Oversee production, stock, and distribution strategies

✅ Monitor market trends, competitor activities, and technological advancements

✅ Analyze competitors’ strengths, weaknesses, and future plans

✅ Define unique selling propositions and competitive advantages

✅ Develop pricing strategies that balance volume, market share, and profitability

✅ Conduct complexity analysis to optimize product portfolios

✅ Ensure program integrity and timely delivery of inputs

✅ Understand GVDP timings and deliverables

✅ Manage program scope, risks, and lifecycle including LCI/Annual content and transitions

✅ Oversee management reporting and gate reviews

✅ Collaborate with brand communication teams to ensure product accuracy in messaging

✅ Ensure timely dissemination of product information to dealers

✅ Maintain a central, accurate product information source for internal and online use

✅ Work across Finance, Planning, VSM, and global teams to ensure alignment

✅ Participate in Global Program Team reviews and resolve market issues

✅ Represent market needs in global discussions and balance trade-offs effectively

ASSUMPTION: This role requires a broad range of skills and experience, with a strong focus on strategic thinking, leadership, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or a related field. MBA preferred.

Experience: Extensive knowledge of the automotive industry, market trends, and customer segments. Proven experience in product planning or marketing within the automotive sector is highly preferred.

Required Skills:

• Exceptional leadership, communication, and presentation skills
• Strong influence and stakeholder management capabilities
• Excellent analytical and problem-solving skills
• Ability to manage multiple projects and prioritize effectively
• Financial acumen in pricing strategy and profitability analysis
• Strong facilitation and negotiation skills with excellent interpersonal abilities

Preferred Skills:

• Experience in the Middle East and Africa automotive market
• Fluency in Arabic and/or other regional languages

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in product marketing or a related field within the automotive industry.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for the role and location. Actual salary may vary based on experience and qualifications.)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on GM vehicles
• Tuition assistance

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and location. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. General Motors is one of the world's largest automakers, designing, manufacturing, and selling vehicles under the Chevrolet, Buick, Cadillac, and GMC brands.

Company Size: 10,001+ employees. As a large corporation, GM offers extensive resources and opportunities for professional growth.

Founded: 1908. GM has a rich history and a strong global presence, with operations in over 30 countries.

Company Description:

• GM is committed to leading the way toward a world with Zero Crashes, Zero Emissions, and Zero Congestion
• The company embraces diversity, inclusion, and belonging, fostering an environment where every employee feels valued and can contribute to their fullest potential
• GM is an open, inclusive company where all ideas are considered and heard, with a culture based in respect, integrity, accountability, and equality

Company Specialties:

• Cars and trucks
• Manufacturing
• Automotive
• Vehicles
• Transportation
• Engineering
• Information technology
• Electrification
• Software
• AI

Company Website: http://www.gm.com

ASSUMPTION: GM's extensive resources, global presence, and commitment to innovation make it an attractive employer in the automotive industry.

📊 Role Analysis

Career Level: Senior management. This role involves strategic decision-making, team leadership, and cross-functional collaboration.

Reporting Structure: The Head of Product Marketing reports directly to the regional leadership team and works closely with global product marketing teams.

Work Arrangement: Hybrid (3 days on-site, 2 days remote). This arrangement allows for both collaboration and flexibility.

Growth Opportunities:

• Potential advancement to regional or global leadership roles within product marketing
• Expansion of responsibilities to include additional markets or product lines
• Development of skills in strategic planning, leadership, and cross-functional team management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The Dubai office serves as the regional headquarters for GM Middle East and Africa.

Office Location(s): GM MEO - Dubai Training Center, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major global hub for business, tourism, and trade
• The United Arab Emirates has a thriving automotive market, with a focus on new energy vehicles
• The Middle East and Africa region presents unique market dynamics and cultural nuances

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible remote work options

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a healthy work-life balance while still providing ample opportunities for collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and relevant stakeholders
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and team management skills
• Industry knowledge and market trends
• Communication and presentation skills
• Cultural fit and alignment with GM's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Middle East and Africa automotive market and GM's products
• Prepare examples of your strategic thinking and leadership skills in action
• Showcase your ability to work effectively in a hybrid work environment

ATS Keywords: Product Marketing, Strategic Planning, Cross-Functional Team Leadership, Automotive Industry, Market Analysis, Competitive Intelligence, Customer Focus, Pricing Strategy, Team Mentoring

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Market research and analysis tools (e.g., SPSS, R, Python)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The required tools and technologies for this role are standard in the automotive industry and can be easily adapted by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and diversity
• Respect and integrity
• Accountability and excellence
• One GM team

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Customer-focused and customer-centric

Self-Assessment Questions:

• How do you embody GM's commitment to inclusion and diversity in your leadership style?
• How do you balance the need for collaboration with the need for individual accountability in a hybrid work environment?
• How do you approach learning from and adapting to new markets and cultural nuances?

ASSUMPTION: GM values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their commitment to these principles during the interview process.

⚠️ Potential Challenges

• Managing a team across multiple time zones and cultures
• Balancing regional market needs with global product strategies
• Keeping up with rapid technological advancements in the automotive industry
• Navigating the unique political and economic dynamics of the Middle East and Africa region

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of the regional market dynamics and cultural nuances.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique opportunity to shape and drive regional market strategies for iconic automotive brands
• Industry-specific context: The Middle East and Africa region presents unique market dynamics and cultural nuances, requiring a candidate with relevant experience and cultural sensitivity
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the organization and expand responsibilities

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and skills in the context of the unique market dynamics and cultural nuances of the Middle East and Africa region.

📝 Sample Projects

• Developing a comprehensive product marketing strategy for the launch of an electric vehicle in the Middle East and Africa
• Conducting market research and analysis to identify long-term market opportunities and trends in the region
• Managing a cross-functional team to optimize product content, pricing, and profitability for a specific vehicle model

ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and market analysis skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader regional and global product marketing strategy for GM?
• What are the key priorities for the first 90 days in this role?
• How does GM support the professional development and growth of its product marketing team members?
• What are the most significant market trends and challenges facing GM in the Middle East and Africa region?
• How does GM foster a culture of inclusion and diversity within its teams?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and the broader market dynamics, while also providing insight into the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic thinking and leadership skills in action
• Showcase your ability to work effectively in a hybrid work environment
• Follow up with the GM HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.