Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Sardine

🔹 Location: Remote - US/Canada

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive platform adoption and usage
• Conducting market research to understand customer needs and competitive landscape
• Collaborating cross-functionally with product, sales, and design teams to ensure effective market positioning
• Creating compelling marketing materials and product demos to support sales efforts
• Optimizing marketing programs to improve conversion rates and increase customer lifetime value

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced startup environment.

📋 Key Responsibilities

✅ Develop product positioning, messaging, and go-to-market strategies to drive platform adoption and usage

✅ Conduct market research to understand customer needs, competitive landscape, and industry trends

✅ Work with the product team to extract key features and benefits of the platform and how it solves real customer problems

✅ Collaborate with the content team to develop compelling marketing materials, including sales collateral, whitepapers, and webinars

✅ Work with the sales team to develop product demos, case studies, and customer success stories

✅ Support partner marketing initiatives by collaborating on joint marketing materials and campaigns

✅ Continuously analyze and optimize marketing programs to improve conversion rates and increase customer lifetime value

✅ Track and report on key marketing metrics to the executive team

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization to maximize marketing impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of experience in product marketing for B2B SaaS or enterprise software, specifically in the fraud prevention or compliance space

Required Skills:

• Proven success in developing and executing product positioning, messaging, and go-to-market strategies
• Strong analytical skills and experience using data to inform marketing decisions
• Excellent communication and presentation skills, with the ability to distill complex concepts into simple, compelling messaging
• Proven ability to work cross-functionally with product, sales, and customer success teams to deliver results
• Experience collaborating with partners on joint marketing initiatives
• Comfortable in a fast-paced startup environment with a "roll-up-your-sleeves" attitude

Preferred Skills:

• Familiarity with the financial services or eCommerce industry

ASSUMPTION: Candidates with a strong background in product marketing for B2B SaaS or enterprise software, particularly in the fraud prevention or compliance space, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $175,000 - $200,000 USD per year

Benefits:

• Generous compensation in cash and equity
• Early exercise for all options, including pre-vested
• Work from anywhere: Remote-first Culture
• Flexible paid time off, Year-end break, Self care days off
• Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific
• 4% matching in 401k / RRSP - US and Canada specific
• MacBook Pro delivered to your door
• One-time stipend to set up a home office - desk, chair, screen, etc.
• Monthly meal stipend
• Monthly social meet-up stipend
• Annual health and wellness stipend
• Annual Learning stipend
• Unlimited access to an expert financial advisory

Working Hours: Full-time, with flexible hours and a focus on results rather than hours worked

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's location, qualifications, work history, and interview performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - Sardine specializes in fraud prevention and AML compliance, serving over 300 banks, retailers, and fintechs worldwide

Company Size: 51-200 employees - Sardine offers the benefits and growth opportunities of a startup with the stability and resources of a mid-sized company

Founded: 2020 - Sardine has grown rapidly since its founding, raising $145M from world-class investors and expanding its customer base globally

Company Description:

• Sardine is a leader in fraud prevention and AML compliance, using device intelligence, behavior biometrics, machine learning, and AI to stop fraud before it happens
• The company's platform is trusted by enterprises in over 70 countries, helping to protect every customer interaction from financial crime
• Sardine has a remote-first work culture, with hubs in the Bay Area, NYC, Austin, and Toronto, and employees working from around the world

Company Specialties:

• Fraud prevention
• Fraud Detection
• Device Fingerprinting
• Behavior Biometrics
• Payment Fraud
• Chargeback Protection
• Chargeback Guarantee
• Anti-Money Laundering
• Transaction Monitoring
• Case Management
• SAR filing
• AML Compliance
• Know Your Customer
• Know Your Business
• Instant ACH
• Risk Scoring
• Machine Learning
• Document Verification
• Identity Verification
• KYC
• and KYB

Company Website: https://www.sardine.ai/

ASSUMPTION: Sardine's focus on fraud prevention and AML compliance makes it an attractive option for candidates interested in the financial services industry and looking to make a significant impact in a growing company.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer or another executive leader within the marketing department

Reporting Structure: The Head of Product Marketing will oversee a team of product marketing managers and specialists, responsible for driving marketing efforts across various product lines and customer segments

Work Arrangement: This role is remote solely, with the flexibility to work from anywhere in the US or Canada. Sardine's remote-first culture allows employees to find their productive zone and work from there

Growth Opportunities:

• As Sardine continues to grow, there will be opportunities for the Head of Product Marketing to expand their team and take on additional responsibilities
• Candidates with strong leadership skills and a strategic mindset may have the opportunity to advance to a VP or C-level role within the marketing department
• Sardine's focus on employee development and growth provides ample opportunities for professional advancement

ASSUMPTION: The Head of Product Marketing role at Sardine offers a unique opportunity to lead a critical function within a fast-growing, well-funded startup in the financial services industry.

🌍 Location & Work Environment

Office Type: Remote - Sardine does not have a physical office, and employees are encouraged to work from their preferred location

Office Location(s): N/A - Sardine's remote-first culture allows employees to work from anywhere in the US or Canada

Geographic Context:

• The US and Canada have a well-established financial services industry, with a strong demand for fraud prevention and AML compliance solutions
• Sardine's customer base includes banks, retailers, and fintechs operating in these regions, providing ample opportunities for growth and expansion
• The remote nature of the role allows candidates to live and work anywhere within the US or Canada, providing flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and a focus on results rather than hours worked. Sardine's remote-first culture allows employees to manage their time and workload independently

ASSUMPTION: Sardine's remote-first work culture and flexible work arrangements make it an attractive option for candidates seeking a better work-life balance and the freedom to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• Technical assessment or case study to evaluate marketing skills and strategic thinking
• Final interview with the Chief Marketing Officer or another executive leader within the marketing department
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Sardine's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing for B2B SaaS or enterprise software, specifically in the fraud prevention or compliance space
• Demonstrate your understanding of Sardine's platform and the challenges faced by its customers in your application materials
• Prepare for the technical assessment or case study by researching Sardine's competitors and industry trends
• Showcase your ability to think strategically and develop innovative marketing solutions during the interview process

ATS Keywords: Product Marketing, B2B SaaS, Enterprise Software, Fraud Prevention, Compliance, Marketing Strategy, Go-To-Market, Customer Acquisition, Customer Retention, Cross-Functional Collaboration, Remote Work

ASSUMPTION: Sardine's interview process is designed to evaluate candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best possible fit for the Head of Product Marketing role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Head of Product Marketing role at Sardine requires proficiency in various marketing technologies and tools to effectively manage campaigns, analyze data, and create compelling content.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Sardine prioritizes the needs and challenges of its customers, focusing on delivering solutions that drive real value
• Innovative - The company encourages creativity, experimentation, and continuous learning to stay ahead of industry trends and competitors
• Collaborative - Sardine fosters a culture of teamwork and cross-functional collaboration, with a strong emphasis on communication and transparency
• Inclusive - The company values diversity, equity, and inclusion, creating an environment where everyone can thrive and contribute to its success

Work Style:

• Remote-first - Sardine's remote work culture allows employees to work from anywhere, with a focus on results rather than hours worked
• Flexible - The company offers flexible work arrangements, including part-time and freelance opportunities, to accommodate employees' personal needs and preferences
• Performance-driven - Sardine focuses on delivering results and driving growth, with a strong emphasis on data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and prefer the flexibility to work from anywhere?
• Are you comfortable working independently and managing your time effectively in a remote setting?
• Do you have a proven track record of driving results and making data-driven decisions in a fast-paced, startup environment?
• Are you passionate about fraud prevention and AML compliance and eager to make a significant impact in the financial services industry?

ASSUMPTION: Candidates who align with Sardine's values and work style, and are passionate about fraud prevention and AML compliance, will be the best fit for the Head of Product Marketing role.

⚠️ Potential Challenges

• The fast-paced nature of the startup environment may require candidates to adapt quickly and manage multiple priorities simultaneously
• The remote work arrangement may present challenges for candidates who prefer a more structured office environment or struggle with self-motivation and time management
• The competitive landscape in the fraud prevention and AML compliance space may require candidates to stay up-to-date with industry trends and continuously innovate to maintain a competitive edge
• The need to collaborate cross-functionally with various teams, including product, sales, and design, may present communication and coordination challenges

ASSUMPTION: The Head of Product Marketing role at Sardine offers a unique opportunity to lead a critical function within a fast-growing, well-funded startup in the financial services industry, but it also presents challenges that require candidates to be adaptable, innovative, and highly motivated.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Head of Product Marketing at Sardine requires a deep understanding of the company's platform and the challenges faced by its customers in the fraud prevention and AML compliance space
• The role involves a high degree of strategic thinking and collaboration with various teams, making it a unique opportunity for candidates with strong leadership skills and a strategic mindset
• Compared to other marketing roles in the financial services industry, the Head of Product Marketing at Sardine offers a higher level of responsibility and impact, with the potential for significant career growth and advancement

ASSUMPTION: The Head of Product Marketing role at Sardine is a unique opportunity that combines strategic thinking, cross-functional collaboration, and a deep understanding of the fraud prevention and AML compliance space to drive marketing efforts and customer acquisition.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature or service offering, including market research, positioning, messaging, and launch planning
• Creating a comprehensive marketing plan for a major industry event or conference, including speaker selection, content development, and logistics management
• Conducting a competitive analysis and developing a unique value proposition for Sardine's platform, highlighting its key differentiators and advantages
• Building and managing a high-performing marketing team, including recruitment, onboarding, and performance management

ASSUMPTION: The Head of Product Marketing role at Sardine offers a wide range of projects and initiatives, providing candidates with ample opportunities to demonstrate their skills, leadership, and strategic thinking.

❓ Key Questions to Ask During Interview

• What are the biggest challenges faced by Sardine's customers in the fraud prevention and AML compliance space, and how does the company's platform address these issues?
• How does Sardine's remote-first work culture support employee productivity, engagement, and work-life balance?
• What are the key priorities for the Head of Product Marketing in the first 90 days, and how will the role evolve over time?
• How does Sardine measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for the Head of Product Marketing to track?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Sardine's platform, culture, and growth opportunities, as well as the specific challenges and priorities facing the Head of Product Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing for B2B SaaS or enterprise software, specifically in the fraud prevention or compliance space
• Prepare for the technical assessment or case study by researching Sardine's competitors and industry trends
• Showcase your ability to think strategically and develop innovative marketing solutions during the interview process
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.