📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Fathom
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: B2B SaaS, Product Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Building and owning the product marketing function from scratch
- Crafting and evolving product positioning and messaging
- Leading high-impact product launches and driving activation and adoption
- Collaborating cross-functionally with Product, Sales, Data, and more
- Conducting user and market research to influence product strategy and roadmap
ASSUMPTION: This role requires a strategic mindset and the ability to thrive in a startup, product-led environment. The ideal candidate will enjoy building things from scratch and have a strong bias toward action.
📋 Key Responsibilities
✅ Craft and evolve product positioning and messaging across audiences and use cases
✅ Lead high-impact product launches that connect features to real customer value
✅ Collaborate on campaigns that drive activation and expansion, along with product-qualified opportunities
✅ Create messaging, content, and other resources that fuel the PLG engine, supporting self-serve, sales, and customer success
✅ Develop competitive insights and translate them into sharp, differentiated messaging
✅ Conduct user and market research to influence product strategy and roadmap
✅ Influence the go-to-market strategy across the entire product lifecycle
✅ Establish product marketing as a strategic, scalable function within the company
ASSUMPTION: This role involves a high degree of autonomy and requires strong ownership and initiative.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of product marketing experience in B2B SaaS, preferably in PLG environments
Required Skills:
- Proven experience in product marketing, with a strong track record of driving product adoption and growth
- Excellent writing and communication skills, with the ability to translate technical features into user value
- Strong strategic mindset, with the ability to think critically and make data-driven decisions
- Proven ability to thrive in cross-functional environments and collaborate effectively with various stakeholders
- Experience with PLG (Product-Led Growth) strategies and tactics
- Familiarity with AI and its applications in B2B SaaS
Preferred Skills:
- Experience with AI-powered products or services
- Background in healthcare or related industries
- Fluency in additional languages (bonus)
ASSUMPTION: While a background in healthcare is not required, it may be beneficial for understanding the nuances of the industry and its customers.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 USD per year (based on experience and industry standards for a Head of Product Marketing role in a similar-sized company)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO (Paid Time Off)
- Home office stipend
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in a comparable company size. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: B2B SaaS, specifically AI-powered meeting assistants and note-taking tools
Company Size: 51-200 employees, with a startup-like culture that values autonomy and ownership
Founded: 2017, with a mission to structure clinical data and bring efficiency to healthcare systems worldwide
Company Description:
- Fathom is a leader in autonomous medical coding, applying cutting-edge deep learning and NLP to code patient encounters with the highest automation rates and the broadest specialty coverage
- The company delivers reduced costs, increased accuracy, and rapid turnaround times to healthcare systems around the world
- Fathom is backed by world-class investors, including Lightspeed, Alkeon Capital, Google Ventures, 8VC, and Stanford, as well as leading health systems and healthcare executives
Company Specialties:
- Deep learning
- Artificial intelligence
- Revenue cycle management
- Medical coding
- AI
- Software engineering
- TensorFlow
- Big data
- Machine learning
- Automation
- Medical coding automation
- Autonomous medical coding
- Revenue cycle automation
- RCM automation
Company Website: http://fathomhealth.com
ASSUMPTION: While Fathom is primarily focused on the healthcare industry, this role is not limited to candidates with healthcare experience. The company values diverse backgrounds and perspectives.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Marketing and collaborating closely with the CEO/founder
Reporting Structure: This role does not have direct reports but will work closely with cross-functional teams, including Product, Sales, Data, and more
Work Arrangement: Remote (solely), with flexible hours and a focus on deep work and autonomy
Growth Opportunities:
- As the first product marketer at Fathom, this role offers significant growth potential as the company expands and the product marketing function scales
- The ideal candidate will have the opportunity to shape the role and grow with the company
- Potential for career advancement into leadership roles within the marketing organization
ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): San Francisco, California, and New York, NY (though this role is remote)
Geographic Context:
- The United States has a large and diverse market for AI-powered meeting assistants and note-taking tools
- Fathom's remote work arrangement allows for a broader talent pool and increased flexibility for employees
- The company's headquarters in San Francisco provides access to a vibrant tech industry and startup ecosystem
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and output rather than hours worked
ASSUMPTION: While this role is remote, the ideal candidate will be comfortable working independently and collaborating effectively with remote team members.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the VP of Marketing
- Interviews with several members of the team
- Delivery of a reflection on the current product positioning and messaging
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Fathom's values
Application Tips:
- Highlight your experience with PLG strategies and AI-powered products
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Product marketing, B2B SaaS, PLG, product positioning, messaging, product launches, market research, go-to-market strategy, cross-functional collaboration, content creation, competitive insights, user value translation, strategic mindset, ownership, action bias, communication
ASSUMPTION: Fathom values transparency and honesty in the interview process. Be prepared to ask and answer direct, candid questions about the role, company, and expectations.
🛠️ Tools & Technologies
- AI-powered meeting assistant and note-taking tools (Fathom's core product)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Product management and roadmapping tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: The ideal candidate will be comfortable learning and leveraging new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Autonomous and self-directed
- Results-focused and outcome-driven
- Cross-functional and collaborative
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Fathom's core values, and how have you demonstrated these values in previous roles?
- How comfortable are you working remotely and independently, with minimal supervision?
- How do you approach cross-functional collaboration, and can you provide an example of a successful cross-functional project you've led or contributed to?
ASSUMPTION: Fathom values candidates who are a strong cultural fit and can thrive in a remote, startup-like environment.
⚠️ Potential Challenges
- Building a new function from scratch may require navigating ambiguity and uncertainty
- Working remotely may present challenges in maintaining focus and productivity
- Balancing the need for strategic thinking with the need for tactical execution and hands-on work
- Keeping up with the rapidly evolving AI landscape and its applications in B2B SaaS
ASSUMPTION: The ideal candidate will be comfortable with ambiguity, adaptable, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this role involves building a new function from scratch and defining its strategy and processes
- Fathom's focus on AI-powered meeting assistants and note-taking tools sets it apart from other B2B SaaS companies
- This role offers significant growth potential and the opportunity to shape the product marketing function as the company expands
ASSUMPTION: Candidates should consider their appetite for building from scratch and the unique aspects of Fathom's product and market when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature or product launch
- Conducting user and market research to inform product positioning and messaging
- Creating a competitive analysis and developing differentiated messaging to capture market share
- Building and optimizing a PLG funnel to drive activation and expansion
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples and outcomes.
❓ Key Questions to Ask During Interview
- How does Fathom approach product positioning and messaging, and how can I contribute to its evolution?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fathom support the growth and development of its employees, particularly in new roles?
- What are the biggest challenges facing the product marketing function, and how can I help address them?
- How does Fathom measure the success of its product marketing efforts, and what key metrics should I focus on?
ASSUMPTION: The ideal candidate will come prepared with thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a reflection on Fathom's current product positioning and messaging, and be ready to present it during your interview
- Follow up with the hiring manager after your interview, expressing your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
