📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Hargreaves Lansdown
🔹 Location: Bristol (Harbourside)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Strategic development and execution of product marketing initiatives
- Driving go-to-market strategy for new products and successful launches
- Collaborating with cross-functional teams to align marketing strategies with business objectives
- Leading a team of data-driven and results-focused individuals
- Building strong relationships with senior business leaders and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing tools and analytics to drive business growth and enhance customer engagement.
📋 Key Responsibilities
✅ Develop and implement marketing strategies aligned with overall business goals, driving revenue and customer satisfaction
✅ Understand business challenges, opportunities, and customer needs to create targeted marketing solutions
✅ Lead the development and execution of marketing campaigns tailored to specific business units or product lines
✅ Oversee the creation of marketing materials and messaging that resonate with target audiences and reflect the brand’s values
✅ Provide marketing insights and guidance to sales teams to enhance lead generation and sales conversion
✅ Monitor market trends, competitor activity, and customer behaviour to identify opportunities and risks
✅ Regularly report on key performance indicators (KPIs) such as lead generation, conversion rates, customer acquisition, and brand awareness
✅ Build and maintain strong relationships with senior business leaders and key stakeholders
✅ Act as a trusted advisor to senior management on all marketing matters, providing expert recommendations and insights
✅ Foster a culture of collaboration and communication between product marketing teams and wider teams and stakeholders within the business
✅ Lead a team of data-driven and results-focused individuals, providing clear strategic direction on key business objectives and client outcomes
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership, requiring strong organizational skills and the ability to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of marketing experience, with at least 3 years in a leadership position, focusing on strategic partnership, business alignment, and campaign execution
Required Skills:
- Proven track record in developing and implementing marketing strategies that drive business outcomes
- Strong understanding of digital marketing tools, social media platforms, and data analytics
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Analytical mindset, with the ability to assess campaign performance and adjust strategies accordingly
- Project management experience, with the ability to manage multiple initiatives simultaneously
- Knowledge of CRM systems, marketing automation tools, and data-driven marketing
- Previous experience in Financial Services is required
Preferred Skills:
- Experience with Workday or similar HR systems
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in driving business outcomes and leading teams. Previous experience in Financial Services is essential for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Head of Marketing role in Bristol)
Benefits:
- Discretionary annual bonus
- Annual pay review
- 25 days holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance
- Health care cash plans
- Health screening programme
- Confidential support including mental health counselling and remote GP
- Unlimited access to fitness provider sessions and wellness coach sessions
- Variety of travel to work schemes
- Inhouse barista and deli
Working Hours: 37.5 hours per week, Monday to Friday, with a hybrid working pattern of working in the office and at home
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Bristol, with a focus on experience level and company size. Benefits are subject to change and may be dependent on the role level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically investment platforms for private investors
Company Size: Medium to large (1,001-5,000 employees)
Founded: 1981, with over 40 years of experience in the industry
Company Description:
- Hargreaves Lansdown is the UK’s number 1 investment platform for private investors, based in Bristol
- The company offers a wide range of investment products and services, including ISAs, pensions, funds, shares, annuities, income drawdown, financial advice, company pensions, and savings
- Hargreaves Lansdown is committed to helping investors save time, tax, and money on their investments
Company Specialties:
- ISAs
- Pensions (SIPPs)
- Funds
- Shares
- Annuities
- Income Drawdown
- Financial Advice
- Company Pensions
- Savings
- Investing
Company Website: https://www.hl.co.uk
ASSUMPTION: Hargreaves Lansdown is a well-established company in the Financial Services industry, with a strong reputation and a wide range of investment products and services. The company is committed to helping private investors manage their investments effectively.
📊 Role Analysis
Career Level: Senior management, with the opportunity to influence strategic decision-making and drive business growth
Reporting Structure: This role reports directly to the Chief Marketing Officer and has responsibility for leading the product marketing team
Work Arrangement: Hybrid, with 3 office days per week and the option for flexible working
Growth Opportunities:
- Progression to a more senior marketing role, such as Chief Marketing Officer or similar
- Expanding the product marketing team and taking on additional responsibilities
- Developing expertise in the Financial Services industry and becoming a thought leader in product marketing
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to more senior roles or expand the team's responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces and on-site amenities, such as an inhouse barista and deli
Office Location(s): One College Square South, Anchor Road, Bristol, BS1 5HL
Geographic Context:
- Bristol is a vibrant city in the South West of England, with a rich history and a thriving cultural scene
- The city is known for its investment in renewable energy and sustainability initiatives
- Bristol has a strong economy, with a diverse range of industries and a skilled workforce
Work Schedule: Monday to Friday, with a hybrid working pattern of working in the office and at home
ASSUMPTION: The office environment at Hargreaves Lansdown is modern and collaborative, with a focus on employee well-being and work-life balance. The location in Bristol offers a high quality of life, with a vibrant cultural scene and a strong economy.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Competency-based interview with the hiring manager
- Presentation or assessment task, followed by a final interview with senior stakeholders
- Online psychometric assessment
Key Assessment Areas:
- Strategic thinking and planning
- Campaign execution and project management skills
- Communication and presentation skills
- Industry knowledge and understanding of Financial Services
- Leadership and team management skills
Application Tips:
- Tailor your resume to highlight your marketing experience, leadership skills, and relevant industry knowledge
- Prepare for competency-based interviews by reflecting on your past experiences and achievements
- Research the company and the role to demonstrate your understanding of the business and its objectives
- Prepare a presentation or assessment task that showcases your strategic thinking and campaign execution skills
ATS Keywords: Product Marketing, Strategic Planning, Campaign Execution, Financial Services, Leadership, Team Management, Digital Marketing, Data Analytics
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, campaign execution skills, and leadership potential. Successful candidates will have a strong background in marketing, with a proven track record in driving business outcomes and leading teams.
🛠️ Tools & Technologies
- Workday (HR and recruitment platform)
- Marketo or similar marketing automation tools
- CRM systems (e.g., Salesforce, HubSpot)
- Google Suite (Gmail, Google Drive, Google Docs)
- Microsoft Office (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Data analytics tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies used in this role are standard for marketing professionals, with a focus on marketing automation, CRM, and data analytics. The specific tools used may vary depending on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Taking personal responsibility
- Working together as one team
- Continuously improving
- Doing the right thing
Work Style:
- Collaborative and inclusive
- Data-driven and results-focused
- Agile and adaptable
- Customer-centric
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record in developing and implementing marketing strategies that drive business outcomes?
- Are you comfortable working in a hybrid environment, with a mix of office and remote work?
- Do you have strong communication and presentation skills, with the ability to influence stakeholders at all levels?
- Are you passionate about the Financial Services industry and committed to helping private investors manage their investments effectively?
- Do you thrive in a collaborative and inclusive work environment, with a focus on continuous improvement and innovation?
ASSUMPTION: Hargreaves Lansdown is committed to putting clients first and fostering a collaborative and inclusive work environment. Successful candidates will have a strong track record in marketing, with a proven ability to drive business outcomes and lead teams. They will also be passionate about the Financial Services industry and committed to helping private investors manage their investments effectively.
⚠️ Potential Challenges
- The role requires a strong understanding of the Financial Services industry and the ability to develop targeted marketing solutions for a wide range of investment products and services
- The role involves managing multiple initiatives simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- The role requires a strategic mindset and the ability to influence senior stakeholders, which may present challenges in a fast-paced and dynamic work environment
- The role may require occasional travel to attend industry events, conferences, or client meetings
ASSUMPTION: This role presents significant challenges and opportunities for the right candidate, with the potential to drive business growth and enhance customer engagement in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Head of Product Marketing roles, this position offers a unique opportunity to work in the Financial Services industry and drive business growth for a well-established investment platform
- Compared to other marketing roles in the Financial Services industry, this position offers a strategic focus and the opportunity to lead a team of data-driven and results-focused individuals
- Compared to other senior marketing roles, this position offers a hybrid work arrangement and the potential for flexible working
ASSUMPTION: This role offers a unique opportunity to work in the Financial Services industry and drive business growth for a well-established investment platform. The role requires a strong background in marketing, with a proven track record in driving business outcomes and leading teams. The hybrid work arrangement and potential for flexible working make this an attractive opportunity for candidates seeking a balance between office and remote work.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new pension product, including market research, customer segmentation, and targeted marketing campaigns
- Conducting a competitive analysis of the investment platform market and identifying opportunities for product differentiation and innovation
- Leading a team to create and implement a marketing campaign to enhance customer engagement and drive lead generation for a specific business unit or product line
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Product Marketing role, with a focus on driving business growth and enhancing customer engagement through targeted marketing campaigns and innovative product development.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the investment platform and how this role contributes to achieving that vision?
- How does the product marketing team collaborate with other departments, such as sales, product, and customer service, to ensure alignment and successful execution of marketing initiatives?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving business growth and enhancing customer engagement?
- How does the company support the professional development and growth of its employees, particularly in the marketing team?
- What are the key challenges facing the investment platform market, and how can this role help address those challenges and drive business success?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the business, their strategic thinking, and their ability to drive business growth and enhance customer engagement in a dynamic and fast-paced work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workday job portal
- Tailor your resume to highlight your marketing experience, leadership skills, and relevant industry knowledge
- Prepare for competency-based interviews by reflecting on your past experiences and achievements
- Research the company and the role to demonstrate your understanding of the business and its objectives
- Prepare a presentation or assessment task that showcases your strategic thinking and campaign execution skills
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
