📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: GreyNoise Intelligence
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Security
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing go-to-market strategies for GreyNoise's products
- Conducting market research and competitive analysis
- Leading cross-functional teams for successful product launches
- Developing and maintaining sales enablement materials
- Creating compelling content and communications for top and middle-of-funnel marketing
ASSUMPTION: This role requires a strong understanding of the cybersecurity market, particularly threat intelligence, and proven experience in product marketing or related fields.
📋 Key Responsibilities
✅ Develop and refine product positioning, messaging, and value propositions that resonate with customers and prospects
✅ Define and execute go-to-market strategies for new product launches and feature updates
✅ Conduct market research to identify customer needs, market trends, and competitive landscape
✅ Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams
✅ Develop and manage comprehensive product launch plans, including content marketing, demand generation, event strategy, public relations, analyst relations, and more
✅ Define and execute a freemium strategy for converting free GreyNoise users into paying customers
✅ Monitor product performance and customer feedback to inform product development and marketing strategies
✅ Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more
✅ Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively
✅ Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more
✅ Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates
✅ Regularly gather feedback from customers to inform product and GTM strategy
✅ Act as a spokesperson for GreyNoise at industry events, conferences, and webinars
ASSUMPTION: This role requires strong analytical and strategic thinking skills, as well as the ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 5 years of experience in security product marketing, content marketing, product management, or sales engineering. Prior experience marketing to SOC, vulnerability, or CTI teams is strongly preferred.
Required Skills:
- Deep understanding of cybersecurity technologies, market trends, and customer pain points
- Proven track record of successfully launching and marketing technical products
- Excellent communication (both written and oral) and presentation skills
- Strong analytical and strategic thinking skills
- Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment
- Experience with marketing automation tools, CRM systems, and analytics tools is preferred
- Results-oriented with a strong focus on achieving goals that drive business growth
- Collaborative team player with a proactive and positive attitude
- Passionate about cybersecurity and committed to staying current with industry trends and best practices
Preferred Skills:
- Experience with marketing automation tools, CRM systems, and analytics tools
- Familiarity with the threat intelligence market
ASSUMPTION: Candidates should have a strong background and deep understanding of the security market, with a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Head of Product Marketing role with 5-10 years of experience in the cybersecurity industry)
Benefits:
- Equity in a high-growth, Series-A startup
- 100% covered health, dental, vision, and life plans for all employees
- Competitive 401k employer match of 6%, which is special for a startup. This will be 100% matched and vested from day 1
- Flexible paid time off. GreyNoise strongly recommends each employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days
- Remote-first culture. While GreyNoise is headquartered in the Washington DC area, they have a distributed workforce with the majority of their team working remotely from across the country
- Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you
- Paid family leave for all employees. GreyNoise offers 4 months of paid leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to adjust to the new life (and work) schedule
- Learning & development budget. All employees receive an annual $1,500 towards professional development related to their job function. The stipend can be applied to tuition, books, conferences, and more
- Company offsites and monthly local hangouts to encourage team bonding
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Product Marketing role with 5-10 years of experience in the cybersecurity industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 11-50 employees. As a mid-sized company, GreyNoise offers the benefits of a startup environment with the resources and stability of a larger organization.
Founded: 2017. GreyNoise was founded in 2017 and has since grown to become a leading provider of real-time, verifiable threat intelligence.
Company Description:
- GreyNoise empowers defenders to work on the most urgent and critical threats without being overwhelmed by noisy, low-priority alerts
- The company provides real-time, verifiable threat intelligence powered by the largest and most sophisticated internet sensor network
- GreyNoise is committed to helping organizations understand and mitigate risks from Internet scanning and exploitation
Company Specialties:
- Real-time, verifiable threat intelligence
- Internet scanning and exploitation detection
- Cybersecurity risk mitigation
Company Website: https://greynoise.io/
ASSUMPTION: GreyNoise is a mission-driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. The company provides real-time, verifiable intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and operational responsibilities
Reporting Structure: This role reports directly to the Chief Marketing Officer
Work Arrangement: Remote OK. While GreyNoise is headquartered in the Washington DC area, they have a distributed workforce with the majority of their team working remotely from across the country
Growth Opportunities:
- As GreyNoise continues to grow, there will be opportunities for the Head of Product Marketing to expand their team and take on additional responsibilities
- The company encourages internal promotions and career growth based on individual performance and contributions
- GreyNoise offers a learning & development budget to support employees' professional growth and skill development
ASSUMPTION: This role offers significant growth opportunities as GreyNoise continues to expand its team and product offerings. The company encourages internal promotions and career growth based on individual performance and contributions.
🌍 Location & Work Environment
Office Type: Hybrid. GreyNoise has a headquarters in the Washington DC area, but they also have a distributed workforce with the majority of their team working remotely from across the country
Office Location(s): 1015 15th St NW, Suite 600, Washington, District of Columbia 20002, US
Geographic Context:
- The Washington DC area is home to many government agencies and technology companies, providing ample opportunities for networking and collaboration
- The region offers a diverse range of cultural attractions, historical sites, and outdoor recreation options
- The cost of living in the DC area is generally higher than the national average, but GreyNoise offers competitive compensation and benefits packages to attract top talent
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: GreyNoise offers a hybrid work environment with a headquarters in the Washington DC area and a distributed workforce. The company encourages work-life balance and provides flexible work arrangements to support employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final round interviews with key stakeholders, including the Chief Marketing Officer
- Background check and offer
Key Assessment Areas:
- Market analysis and strategy development skills
- Product launch and management experience
- Communication and presentation skills
- Sales enablement and customer engagement abilities
- Cultural fit and alignment with GreyNoise's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the cybersecurity market and GreyNoise's products in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Be ready to discuss your approach to market research, product positioning, and go-to-market strategy
ATS Keywords: Product Marketing, Go-to-market Strategy, Product Launch, Sales Enablement, Cybersecurity, Threat Intelligence, Market Analysis, Strategic Thinking, Communication Skills
ASSUMPTION: GreyNoise's interview process is designed to assess candidates' market analysis and strategy development skills, product launch and management experience, communication and presentation skills, sales enablement and customer engagement abilities, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Product management tools (e.g., Asana, Jira)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Content creation and management tools (e.g., WordPress, Medium)
ASSUMPTION: GreyNoise uses a variety of marketing automation, CRM, analytics, and other tools to support its product marketing, sales, and customer engagement efforts. Candidates should have experience with relevant tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Be transparent, honest, and objective. This is what it means to be “clinical”
- Empathize with customers, partners, and each other
- Learn from mistakes and share the knowledge
- The way feedback is delivered to one another matters as much as the feedback itself
- Good work-life balance is the key to sustained productivity
- The measure of a team member’s effectiveness is how well the rest of the team operates in their unexpected absence
- No such thing as a million dollar idea, only million dollar execution
- Out-innovate our previous selves
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge sharing
- Fast-paced and dynamic, with a strong emphasis on execution and results
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Customer-centric, with a commitment to understanding and addressing customer needs and pain points
Self-Assessment Questions:
- Do you have a deep understanding of the cybersecurity market and a proven track record of driving successful product launches?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong analytical and strategic thinking skills, as well as excellent communication and presentation abilities?
- Are you committed to GreyNoise's values and mission, and do you thrive in a culture that emphasizes transparency, honesty, and continuous learning?
ASSUMPTION: GreyNoise's cultural fit considerations focus on finding candidates who align with the company's values and work style. The company seeks individuals who are transparent, honest, and objective, as well as collaborative, data-driven, and customer-centric.
⚠️ Potential Challenges
- The Head of Product Marketing role requires a strong understanding of the cybersecurity market and a proven track record of driving successful product launches, which may be challenging for candidates without relevant experience
- GreyNoise's fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The company's remote-first culture may present challenges for candidates who prefer an on-site work environment or struggle with remote work
- The cost of living in the DC area may be a barrier for some candidates, despite GreyNoise's competitive compensation and benefits packages
ASSUMPTION: GreyNoise's Head of Product Marketing role may present challenges for candidates without relevant experience in the cybersecurity market or a proven track record of driving successful product launches. The company's fast-paced, dynamic work environment and remote-first culture may also be challenging for some candidates.
📈 Similar Roles Comparison
- Compared to other Head of Product Marketing roles in the cybersecurity industry, GreyNoise's role may require a deeper understanding of threat intelligence and real-time, verifiable threat detection
- GreyNoise's focus on providing real-time, verifiable intelligence sets it apart from other cybersecurity companies that rely on static threat data or manual threat analysis
- As a mid-sized company, GreyNoise offers the benefits of a startup environment with the resources and stability of a larger organization, providing unique growth opportunities for the Head of Product Marketing role
ASSUMPTION: GreyNoise's Head of Product Marketing role may require a deeper understanding of threat intelligence and real-time, verifiable threat detection compared to similar roles in the cybersecurity industry. The company's focus on providing real-time, verifiable intelligence sets it apart from other cybersecurity companies, and its mid-sized structure offers unique growth opportunities for the role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new real-time threat intelligence product
- Conducting market research to identify customer needs, market trends, and competitive landscape for a new product feature
- Leading a cross-functional team to launch a new product or feature, including coordinating with product management, sales, marketing, and other teams
- Creating and maintaining sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more
- Developing and executing a freemium strategy to convert free GreyNoise users into paying customers
ASSUMPTION: The Head of Product Marketing role at GreyNoise involves a wide range of projects, from developing and executing go-to-market strategies to leading cross-functional teams and creating sales enablement materials. Candidates should have experience with relevant projects and be comfortable taking on new challenges as the company grows and evolves.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy for its real-time threat intelligence products, and how this role would contribute to its success?
- How does GreyNoise differentiate itself from other cybersecurity companies, and how does this role support that differentiation?
- What are the key challenges facing the cybersecurity industry, and how does GreyNoise address them with its products and services?
- How does GreyNoise measure the success of its product marketing efforts, and what metrics does the company track to ensure continuous improvement?
- What opportunities are there for growth and professional development within the company, and how does GreyNoise support employee career advancement?
- How does GreyNoise foster a culture of transparency, honesty, and continuous learning, and what role does this play in the company's success?
ASSUMPTION: During the interview process, candidates should ask questions that demonstrate their understanding of GreyNoise's products, market position, and cultural values. They should also inquire about the company's growth opportunities, career advancement, and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your market analysis and strategy development skills, product launch and management experience, communication and presentation skills, sales enablement and customer engagement abilities, and cultural fit with GreyNoise's values and mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Be ready to discuss your approach to market research, product positioning, and go-to-market strategy
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
