📌 Core Information
🔹 Job Title: Head of Product Marketing - Calendars
🔹 Company: Readdle
🔹 Location: Warsaw, Berlin, Lisbon, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Leading Calendars' growth, adoption, and engagement efforts
- Coaching and managing a team to achieve KPIs
- Expanding the top of the funnel through brand distinctiveness and improved awareness
- Developing and executing a plan to double revenue growth
- Optimizing user journeys across various segments
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital product marketing to drive Calendars' success.
📋 Key Responsibilities
✅ Expand the top of the funnel through brand distinctiveness and improved awareness
✅ Develop and execute a plan to double revenue growth over the next 18 months
✅ Own the conversion and activation journeys for all user segments
✅ Run pricing and paywall tests to maximize user lifetimes and lifetime values
✅ Be a subject matter expert in user needs, competitive landscape, and market opportunities
✅ Lead go-to-market campaigns for new launches
✅ Act as a business owner, providing performance transparency and communicating up and across Readdle
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Extensive hands-on experience marketing and growing iPhone consumer apps (8+ years)
Required Skills:
- Proven track record in product marketing, with a focus on digital products
- Strong leadership and team management skills
- Data-driven approach and analytical mindset
- Excellent communication and storytelling abilities
- Deep understanding of revenue levers and optimization techniques
- Customer-focused mindset
Preferred Skills:
- Deep subscription revenue model expertise
ASSUMPTION: Candidates should have a strong background in marketing consumer apps and a proven track record of driving growth and engagement.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Customer-centric culture
- Professional growth opportunities
- Amazing team and collaborative work environment
- Impact on Readdle's products and services
- Innovative culture that values new ideas
Working Hours: Full-time (40 hours/week), with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Product Marketing role with 5-10 years of experience in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 201-500 employees
Founded: 2007
Company Description:
- Readdle creates innovative business and productivity applications
- Focuses on shaping the future of work with comprehensive UI and powerful features
- Has been recognized by various media outlets, including Forbes, BusinessInsider, and Wired
Company Specialties:
- Software Development
- Business and Personal Productivity
- iOS Applications
Company Website: http://www.readdle.com
ASSUMPTION: Readdle is a well-established company in the productivity app space, with a strong focus on innovation and user experience.
📊 Role Analysis
Career Level: Senior/Managerial
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Hybrid (Remote/On-site) with flexible work arrangements
Growth Opportunities:
- Potential to grow within the marketing department or across other functions
- Chance to impact Readdle's products and services directly
- Opportunities to learn and develop new skills in a dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and personal development.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/On-site)
Office Location(s): Warsaw, Berlin, Lisbon
Geographic Context:
- Warsaw: Vibrant tech hub with a growing startup scene
- Berlin: Established tech center with a diverse cultural scene
- Lisbon: Up-and-coming tech hub with a strong focus on innovation
Work Schedule: Flexible, with core hours for team collaboration
ASSUMPTION: The hybrid work environment allows for a good balance between remote work and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone/Video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision making and analytical skills
- Communication and storytelling skills
Application Tips:
- Highlight relevant experience in marketing consumer apps and driving growth
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare examples of your strategic thinking, leadership, and data-driven approach
ATS Keywords: Product Marketing, Team Leadership, Data-Driven Decision Making, User Research, Market Insights, Go-To-Market Strategy, Customer Insights, Pricing Strategy, Storytelling, Digital Product Launch, Customer Focus, Results Orientation, Subscription Revenue Models, Cross-Functional Collaboration, Quality Assurance, Growth Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within Readdle.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace
- Marketo
- Salesforce
ASSUMPTION: Readdle uses a variety of tools and technologies to facilitate collaboration and productivity.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric culture
- Professional growth
- Amazing team and collaborative work environment
- Impact on Readdle's products and services
- Innovative culture that values new ideas
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
Self-Assessment Questions:
- Do you thrive in a customer-centric environment?
- Are you comfortable working in a collaborative, cross-functional team?
- Do you have a data-driven approach to decision making?
ASSUMPTION: Readdle values candidates who are customer-focused, collaborative, and data-driven, with a strong desire to learn and grow.
⚠️ Potential Challenges
- Managing a remote team across different time zones
- Balancing strategic thinking with day-to-day tasks
- Adapting to a fast-paced, dynamic work environment
- Meeting ambitious revenue growth targets
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on driving revenue growth and optimizing user journeys
- Readdle's innovative culture and customer-centric approach set it apart from other companies in the industry
- Career progression may involve moving into a VP or C-level role within the marketing department or across other functions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Calendars feature
- Conducting user research to inform product positioning and messaging
- Optimizing pricing and paywall strategies to maximize user lifetimes and lifetime values
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of customer-centric decision making.
❓ Key Questions to Ask During Interview
- How does Readdle support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Readdle foster a customer-centric culture across its teams?
- What are the biggest challenges facing the Calendars app, and how can this role address them?
- How does Readdle approach work-life balance for its employees?
ASSUMPTION: These questions help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your strategic thinking, leadership, and data-driven approach
- Follow up with Readdle one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
