Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Epignosis

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Software Development

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes, with office days required

🚀 Job Overview

Key aspects of this role include:

• Driving strategic direction and execution of product marketing efforts
• Collaborating cross-functionally with Product, Growth, Sales, and Customer Success
• Developing integrated marketing plans for new features, products, and services
• Managing and developing the product marketing team
• Evolving product positioning and messaging to drive product adoption

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively with various teams to drive product success.

📋 Key Responsibilities

✅ Define and own the go-to-market (GTM) strategy for new features, products, and services

✅ Manage and develop the product marketing team, with a focus on coaching, prioritization, and scaling

✅ Shape and evolve product positioning and messaging, using independent judgment and discretion

✅ Collaborate with Growth and Product teams to identify and execute in-product optimizations for product-led growth (PLG)

✅ Champion voice-of-the-customer initiatives, including programs to gather customer stories, testimonials, third-party reviews, and monitor key sentiment indicators such as NPS

✅ Lead market, competitive, and customer research to inform product strategy and validate messaging

✅ Contribute to pricing and packaging strategy, incorporating market data, feedback, and competitive intelligence to support value communication

✅ Partner with Sales and Customer Success to deliver high-impact enablement and lifecycle content

✅ Track and analyze the performance of product marketing efforts, using both qualitative and quantitative data to optimize outcomes

ASSUMPTION: This role requires a hands-on, proactive mindset with a strong sense of ownership, curiosity, and a collaborative working style.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10+ years of experience in product marketing, with at least 2 years in a senior or leadership role

Required Skills:

• Proven success in B2B SaaS, ideally within a PLG model, launching and driving adoption of new features or products
• Strong ability to lead through influence and collaborate across cross-functional teams
• Excellent communicator and storyteller, capable of translating complex product concepts into clear, compelling narratives
• Strategic thinker with strong analytical skills—comfortable using customer research, NPS, and product usage data to guide decisions

Preferred Skills:

• Experience with learning management systems (LMS) or related software
• Fluency in Greek

ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in product marketing and a deep understanding of B2B SaaS are most likely to succeed.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive compensation packages
• Private health insurance plan
• Meal allowance
• Complimentary meals at the office
• Access to in-house blood bank
• Professional development initiatives
• Gorgeous office space or hybrid work options
• A vibrant working environment
• Work/life balance

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely some days

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically eLearning and Learning Management Systems (LMS)

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2012, with over a decade of experience in the eLearning industry

Company Description:

• Epignosis builds workplace learning software, enabling over 70,000 teams worldwide to offer training to millions of people
• Portfolio includes TalentLMS (zero-overhead cloud LMS), eFront (enterprise LMS), TalentCards (mobile app for training the deskless workforce), and TalentHR (lightweight HRIS)
• Competes with top eLearning solutions and aims to become the world's #1 learning tech company

Company Specialties:

• eLearning
• LMS
• LCMS
• Talent Learning Management System
• Virtual Learning
• Learning Assessment
• Enterprise Learning
• Enterprise LMS
• SaaS
• Learning Technologies
• Online Training
• Learning Management System
• Computer Software
• Corporate Software
• Business Software
• Training Software

Company Website: http://epignosishq.com/

ASSUMPTION: Epignosis is a well-established company in the eLearning industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior/Managerial, with the opportunity to grow and lead the product marketing team

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and has one direct report initially, with the potential to grow the team

Work Arrangement: Hybrid, with a mix of remote and on-site work, requiring occasional office days

Growth Opportunities:

• Leading and expanding the product marketing team
• Gaining experience in a leadership role within a growing SaaS company
• Contributing to the overall business growth and success of Epignosis

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and personal career development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a vibrant working environment

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000
• Known for its rich history, culture, and vibrant nightlife
• Offers a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely some days

ASSUMPTION: The work environment at Epignosis is collaborative, dynamic, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Chief Marketing Officer (CMO)
• Final interview with the CMO and other key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of B2B SaaS and PLG models
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with go-to-market strategies, product positioning, and messaging
• Showcase your understanding of the eLearning industry and Epignosis' products

ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Cross-Functional Collaboration, Communication, Storytelling, Strategic Thinking, Analytical Skills, Customer Research, Market Research, Competitive Analysis, Sales Enablement, Product Adoption, Customer Satisfaction, Leadership, Coaching

ASSUMPTION: The interview process at Epignosis is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Integrity
• Diversity & simplicity

Work Style:

• Collaborative and team-oriented
• Focused on innovation and continuous improvement
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, dynamic work environment?
• Are you comfortable working with cross-functional teams and influencing stakeholders?
• Do you have a strong sense of ownership and a proactive mindset?

ASSUMPTION: Candidates who align with Epignosis' values and work style are more likely to succeed and be happy in this role.

⚠️ Potential Challenges

• Managing and developing a team in a growing, dynamic environment
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to a hybrid work arrangement and occasional office days
• Working in a competitive industry with a focus on continuous innovation and improvement

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate and overcome them.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position requires a strong focus on go-to-market strategy and cross-functional collaboration
• Epignosis operates in the competitive eLearning industry, with a focus on innovation and customer success
• This role offers the opportunity to lead and grow a product marketing team, with potential career growth within the company

ASSUMPTION: This role is unique in its focus on go-to-market strategy and cross-functional collaboration, offering a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature or product launch
• Conducting customer research and competitive analysis to inform product positioning and messaging
• Creating and delivering sales enablement content, such as battle cards, case studies, and product demos

ASSUMPTION: These sample projects are representative of the types of initiatives the Head of Product Marketing might undertake, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing team and its structure?
• How does Epignosis approach go-to-market strategy, and how can I contribute to its evolution?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Epignosis support the professional development and growth of its employees?
• What is the company's long-term vision for the product marketing team and its role within the organization?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's long-term vision, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Epignosis' products, industry, and company culture
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.