📌 Core Information
🔹 Job Title: Head of Product Marketing (Maternity Cover), Prime Video Advertising, EU
🔹 Company: Amazon
🔹 Location: London, England
🔹 Job Type: Fixed Term Contract
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading B2B product marketing strategy for Prime Video Advertising in Europe
- Collaborating with cross-functional teams to drive advertiser consideration, adoption, and advocacy
- Developing and executing marketing plans to influence advertiser perceptions and deliver sustained awareness
- Managing marketing budgets and optimizing spending with data-driven insights
- Planning and executing strategic, regional, and local events supporting Prime Video Ads’ growth and marketing objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Shape Prime Video’s B2B product marketing strategy in the EU, ensuring alignment with GTM objectives and brand positioning at key industry events.
✅ Develop messaging and marketing plans that influence advertiser perceptions and deliver sustained awareness of Prime Video advertising across the EU.
✅ Work closely with product marketing, sales, GTM, and Insights to align B2B marketing objectives with business goals.
✅ Develop and manage marketing budgets, optimizing spending with data-driven insights.
✅ Act as a trusted advisor to senior leadership, ensuring alignment across product marketing, event strategies, and execution.
✅ Plan and execute strategic, regional, and local events supporting Prime Video Ads’ growth and marketing objectives.
✅ Define event strategies, maintain high execution standards, audience engagement, and measurable success.
✅ Influence internal stakeholders to secure resources, align priorities, and advocate for marketing needs.
✅ Oversee sourcing, verification, and communication of service level and title level insights.
✅ Conduct competitive benchmarking to identify market trends and opportunities.
✅ Establish scalable workflows and approval processes for B2B marketing execution.
✅ Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth.
✅ Stay updated on industry trends, innovations, and emerging technologies to enhance Prime Video’s leadership in B2B advertising.
✅ Lead and develop a high-performing team of product marketing managers.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive marketing success for Prime Video Advertising in Europe.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on B2B marketing and advertising
Required Skills:
- Proven track record in B2B product marketing
- Strong strategic thinking and execution skills
- Excellent written and verbal communication skills
- Ability to work with minimal direction and move quickly while delivering high-quality outputs
- Data-driven mindset with experience using customer data and insights to shape marketing strategies
- Experience leading and developing high-performing teams
- Proven ability to influence internal stakeholders and drive alignment
- Familiarity with event planning and execution
- Experience with budget management and optimization
Preferred Skills:
- Experience in the advertising or media industry
- Fluency in multiple European languages
- Experience working with global teams
ASSUMPTION: The ideal candidate will have a strong background in B2B product marketing, with a proven track record of driving marketing success in a data-driven environment.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a Head of Product Marketing role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and time-off policies
- On-site amenities, including fitness centers and subsidized meals
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Product Marketing role in London. Actual compensation may vary based on factors such as skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, technology, and streaming industries, with a focus on customer obsession, innovation, and operational excellence.
Company Size: Amazon is a large, global company with over 1.3 million employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1994, in Bellevue, Washington, USA
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
- Streaming services
- Cloud computing
- Artificial intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Director of Product Marketing, Prime Video Advertising, EU.
Reporting Structure: The Head of Product Marketing (Maternity Cover) will lead a team of product marketing managers and collaborate with cross-functional teams, including Ad Sales, Prime Video, Amazon MGM Studios, Brand & Events, Research, PR, and Product teams.
Work Arrangement: This is a fixed-term contract role, covering a maternity leave. The role is primarily on-site, with some flexibility for remote work.
Growth Opportunities:
- Potential for permanent conversion to a full-time role, depending on business needs and performance
- Opportunities for career progression within the product marketing function or related areas
- Exposure to global teams and projects, offering experience in international business and collaboration
ASSUMPTION: This role provides an excellent opportunity for a senior marketing professional to make a significant impact on Prime Video Advertising's growth and success in Europe.
🌍 Location & Work Environment
Office Type: Amazon's London office is a modern, collaborative workspace with on-site amenities, including fitness centers and subsidized meals.
Office Location(s): 27000, Amazon.co.uk, 27000, Amazon.co.uk, London, England
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse communities, and numerous opportunities for personal and professional growth.
- The city is well-connected by public transportation, with easy access to major airports and international travel destinations.
- London's time zone is Greenwich Mean Time (GMT), which is 5 hours ahead of Eastern Standard Time (EST) and 8 hours ahead of Pacific Standard Time (PST).
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with some flexibility for remote work and occasional overtime as needed.
ASSUMPTION: London offers a dynamic, multicultural work environment with ample opportunities for personal and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with hiring managers and team members
- Final round interviews, potentially including a presentation or case study
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management abilities
- Data-driven mindset and analytical skills
- Industry knowledge and advertising expertise
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's business, industry trends, and competitors to demonstrate your knowledge and insight
- Practice common interview questions and brush up on your presentation skills, as you may be asked to deliver a presentation or case study
ATS Keywords: Product Marketing, B2B Marketing, Advertising Strategy, Event Planning, Budget Management, Stakeholder Management, Competitive Benchmarking, Cross-Functional Collaboration, Team Leadership, Data-Driven Insights, Customer Engagement, Industry Trends, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and leadership potential, as well as their cultural fit with Amazon's values and leadership principles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Marketo or similar marketing automation platforms
- Salesforce or similar CRM systems
- Event management software (e.g., Cvent, Bizzabo)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs and preferences of the team and organization.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Results-oriented, with a focus on delivering high-quality outputs and driving business impact
Self-Assessment Questions:
- How do you stay updated on industry trends and emerging technologies in the advertising and marketing space?
- Can you provide an example of a time when you had to influence internal stakeholders to secure resources or align priorities?
- How do you approach event planning and execution, and how do you measure success?
ASSUMPTION: A strong cultural fit with Amazon's values and leadership principles is essential for success in this role, as the company places a high emphasis on these factors in its hiring and development processes.
⚠️ Potential Challenges
- The role requires a strategic mindset and the ability to balance both tactical execution and long-term planning
- Cross-functional collaboration may present challenges in aligning priorities and securing resources from various teams and stakeholders
- The role involves managing a team, which may present challenges in leadership, development, and motivation
- The fixed-term nature of the contract may present challenges in building long-term relationships and career growth opportunities
- The role may require occasional travel to attend industry events and meet with stakeholders
ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and leadership skills, as well as a focus on building relationships and driving results.
📈 Similar Roles Comparison
- Compared to other Head of Product Marketing roles, this position offers a unique opportunity to focus on B2B marketing strategy and advertiser engagement within the streaming and advertising industries
- This role provides exposure to a global team and international business, offering experience in cross-cultural collaboration and international marketing strategies
- Career progression in this role may lead to opportunities in senior marketing leadership, advertising strategy, or related fields within Amazon or other organizations
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, making it an attractive opportunity for a senior marketing professional looking to make a significant impact in the advertising and streaming industries.
🌟 Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role collaborate with other teams and stakeholders within Amazon and the broader advertising industry?
- What are the key priorities and objectives for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its employees, particularly in marketing and advertising roles?
- What are the key challenges and opportunities facing the Prime Video Advertising business in Europe, and how does this role contribute to driving success in this area?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's business, industry trends, and competitors to demonstrate your knowledge and insight
- Practice common interview questions and brush up on your presentation skills, as you may be asked to deliver a presentation or case study
- Follow up with the hiring manager or HR contact within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
