📌 Core Information
🔹 Job Title: Head of Promotions, Partnership & Trade Marketing, ANZ
🔹 Company: NBCUniversal
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the partnerships team to drive high engagement and development outcomes.
- Developing and executing brand partnerships strategies for priority titles across Australia and New Zealand.
- Maintaining strong relationships with key stakeholders, including senior leads across all NBCU & WB lines of business.
- Overseeing cinema marketing strategies and exhibition initiatives to drive studio marketing efforts with exhibitors.
- Representing Universal Pictures on global symphony gold priority projects and leading local symphony activities across all NBCU business units.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and stakeholder management skills to succeed in a dynamic and fast-paced environment.
📋 Key Responsibilities
✅ Lead the partnerships team, including staff management, mentoring, training, and setting performance goals.
✅ Develop and manage 12-month brand partnerships strategy and key milestone planner for priority titles.
✅ Maintain high-level relationships with relevant content synergy partners, marketing, media, and promotion agencies, and brand managers.
✅ Oversee in-theatre co-op marketing programs, including contra, retargeting/CRM, and social media strategy.
✅ Attend annual movie conventions and present alongside senior management teams.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Tertiary education in communications or marketing-based discipline preferred.
Experience: Strong and proven background and experience in relevant promotions management (5-10 years).
Required Skills:
- Excellent presentation and communication skills (verbal and written).
- Excellent negotiation, influencing, and interpersonal skills.
- Excellent organizational and project management skills with a great attention to detail.
- Solid understanding of social media and the application of publicity and promotions across the digital platform.
- Ability to work on own initiative and collaborate within a national team environment.
- Highly self-motivated, adaptable, and resourceful.
Preferred Skills:
- Creativity and the ability to 'think outside the square'.
ASSUMPTION: Candidates with a proven track record in consumer promotions, licensing, and cinema partnerships are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range for this position is AUD 150,000 - 180,000 per annum. Final salary will be determined based on the candidate's experience and qualifications.
Benefits:
- Comprehensive health and wellness benefits.
- Retirement savings plan with company matching contributions.
- Employee discounts on NBCUniversal products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:30 PM), with flexibility to work additional hours as needed to meet deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal operates in the entertainment industry, focusing on creating and distributing world-class content across various platforms, including film, television, streaming, and theme parks.
Company Size: NBCUniversal is a large corporation with over 10,000 employees globally. Working for a large company offers opportunities for career growth, diverse experiences, and extensive resources.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC. The company has since grown into a leading media and entertainment conglomerate.
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing content across various platforms.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
- NBCUniversal is committed to improving communities where employees, customers, and audiences live and work, with a rich tradition of giving back and fostering an inclusive culture.
Company Specialties:
- Content creation and distribution across film, television, and streaming platforms.
- Theme parks and consumer experiences.
- News and entertainment broadcasting.
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's diverse portfolio of brands and content offers applicants a unique opportunity to work on various projects and initiatives within the entertainment industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and stakeholder management skills.
Reporting Structure: The Head of Promotions, Partnership & Trade Marketing, ANZ reports directly to the Senior Vice President of Marketing, ANZ and oversees the partnerships team, including Partnerships Executives, Cinema Marketing Executives, and an annual Partnerships Intern.
Work Arrangement: This is an on-site role based in Sydney, New South Wales, Australia, with flexibility to work remotely as needed.
Growth Opportunities:
- Progression to a more senior role within the marketing department or other NBCUniversal business units.
- Expanding responsibilities and leading larger teams or projects.
- Developing expertise in specific areas of marketing, such as brand partnerships, promotions, or cinema marketing.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the dynamic and fast-paced entertainment industry.
🌍 Location & Work Environment
Office Type: NBCUniversal's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 580 George Street, Level 32, Sydney, New South Wales, Australia 2000
Geographic Context:
- Sydney is the largest and most populous city in Australia, offering a diverse range of cultural, recreational, and professional opportunities.
- The city is known for its vibrant arts scene, world-class dining, and iconic landmarks, such as the Sydney Opera House and Bondi Beach.
- Sydney's central business district (CBD) is a major commercial hub, with numerous multinational corporations and financial institutions.
Work Schedule: Standard business hours with flexibility to work additional hours as needed to meet deadlines or attend events.
ASSUMPTION: Living and working in Sydney offers applicants the opportunity to experience a dynamic, multicultural city with a high quality of life and numerous professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and other relevant stakeholders.
- Final interview with the Senior Vice President of Marketing, ANZ.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
li>Stakeholder management and communication skills.
- Creativity and innovation in developing brand partnerships and marketing strategies.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Australian and New Zealand entertainment industry and NBCUniversal's brand portfolio.
- Prepare examples of successful brand partnerships or marketing campaigns you have led or contributed to in the past.
ATS Keywords: Brand Partnerships, Promotions Management, Cinema Marketing, Stakeholder Management, Strategic Planning, Marketing Campaigns, Team Leadership, Project Management, Consumer Promotions, Licensing, Trade Marketing
ASSUMPTION: NBCUniversal's recruitment process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Marketing automation and CRM tools (e.g., Salesforce, HubSpot, Marketo)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and project management.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We foster an inclusive culture where everyone feels valued and respected.
- Creative: We embrace creativity and innovation in all aspects of our business.
- Collaborative: We work together to achieve our goals and celebrate our successes.
Work Style:
- Dynamic: NBCUniversal operates in a fast-paced and ever-changing entertainment industry, requiring employees to be adaptable and responsive to change.
- Collaborative: The role involves working closely with various teams and stakeholders, both internally and externally, to achieve shared objectives.
- Results-driven: Success in this role requires a strong focus on delivering results and achieving key performance indicators.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable with change?
- Are you an effective communicator and collaborator, able to build and maintain strong relationships with key stakeholders?
- Do you have a proven track record of developing and executing successful brand partnerships and marketing strategies?
ASSUMPTION: NBCUniversal values diversity, inclusion, and collaboration, seeking candidates who align with these core values and can contribute to a positive and productive work environment.
⚠️ Potential Challenges
- Managing a team remotely, with members based in both Australia and New Zealand.
- Balancing multiple projects and priorities, often with tight deadlines.
- Navigating a large and complex organization, with numerous stakeholders and reporting lines.
- Adapting to changes in the entertainment industry and consumer behavior.
ASSUMPTION: These challenges require strong leadership, organizational, and communication skills, as well as the ability to adapt and pivot in response to changing circumstances.
📈 Similar Roles Comparison
- This role is unique in its focus on brand partnerships, promotions, and trade marketing for the ANZ region, requiring a strong understanding of both the Australian and New Zealand entertainment landscapes.
- Compared to similar roles in other regions, this position offers the opportunity to work with a diverse range of local and international partners, as well as a unique cultural context.
- Career progression in this role may involve moving into a more senior role within the marketing department or exploring opportunities in other NBCUniversal business units, such as film, television, or streaming.
ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experience align with the specific requirements and context of the ANZ region.
📝 Sample Projects
- Developing and executing a comprehensive brand partnerships strategy for a major film release, including securing high-profile sponsorships, promotional events, and in-theatre activations.
- Managing the annual movie convention, including coordinating with senior management teams, planning and executing presentations, and facilitating networking opportunities.
- Overseeing the selection and training of an annual Partnerships Intern, providing mentorship and guidance to support their professional development.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Head of Promotions, Partnership & Trade Marketing, ANZ may undertake, requiring strong leadership, strategic thinking, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the ANZ region?
- What opportunities are there for professional development and growth within the marketing department or other NBCUniversal business units?
- How does NBCUniversal support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the Australian and New Zealand entertainment industry and NBCUniversal's brand portfolio.
- Prepare examples of successful brand partnerships or marketing campaigns you have led or contributed to in the past, showcasing your creativity, innovation, and strategic thinking.
- If selected for an interview, be prepared to discuss your approach to managing a team remotely, balancing multiple projects and priorities, and adapting to changes in the entertainment industry and consumer behavior.
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and inquire about the next steps in the recruitment process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
