Head of Research - Brand and Market

📌 Core Information

🔹 Job Title: Head of Research - Brand and Market

🔹 Company: Superbet

🔹 Location: Amsterdam, North Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: Market Research

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and driving the market and brand research agenda
• Leading high-impact marketing research initiatives
• Translating complex business challenges into actionable insights
• Partnering with cross-functional teams to inform decision-making

ASSUMPTION: This role requires a strategic thinker with a strong background in market and brand research to drive data-driven decision-making across the organization.

📋 Key Responsibilities

✅ Define and drive the research agenda, ensuring data and insights are proactively leveraged to inform decision-making

✅ Lead and mentor a team of market and brand research professionals, fostering a culture of continuous learning and development

✅ Develop and implement research strategies aligned with organizational goals, overseeing end-to-end execution

✅ Analyze market size and potential, identify target audiences, and assess consumer preferences, perceptions, and behaviors

✅ Evaluate brand attributes and competitive positioning in terms of visibility, awareness, and reputation

✅ Monitor competitor strategies, identify market trends, and uncover growth opportunities

✅ Advocate for data-driven marketing decisions by delivering actionable insights that shape business strategy

✅ Design and conduct qualitative and quantitative research studies to support brand and business growth

✅ Utilize diverse data collection methods, including surveys, focus groups, interviews, and emerging research tools

✅ Synthesize research findings into clear, actionable insights and recommendations for senior leadership

✅ Partner with marketing, product development, and cross-functional teams to integrate insights into business strategies

✅ Track and analyze key brand performance and health metrics

✅ Monitor brand perception and consumer sentiment to identify opportunities for improvement

✅ Provide strategic insights to refine brand positioning and enhance customer engagement

✅ Proactively identify ways research and insights can strengthen brand strategy and business outcomes

✅ Stay informed on industry trends, market conditions, and competitive dynamics

✅ Support audience mapping and trend analysis to optimize targeting strategies for current and future customers

✅ Oversee the market and brand research budget, ensuring effective resource allocation

✅ Manage project timelines and priorities to support business objectives efficiently

✅ Keep up to date with industry advancements, best practices, and new methodologies in market research and analytics

✅ Drive innovation by incorporating cutting-edge research tools and techniques to enhance efficiency and impact

✅ Mentor team members and contribute to the growth of the Customer Insights team’s capabilities

ASSUMPTION: This role requires a strong understanding of both qualitative and quantitative research methodologies, as well as excellent communication and storytelling skills to present insights effectively to diverse audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree would be an asset.

Experience: 10+ years of experience in market and brand research, with a strong ability to establish and lead research functions.

Required Skills:

• Expertise in qualitative and quantitative research methodologies
• Proven track record of delivering actionable insights that drive strategic decision-making
• Strong analytical and problem-solving skills with a data-driven approach
• Excellent communication and storytelling skills
• Ability to lead cross-functional teams and influence decision-making at senior levels
• Preferred experience in the online gambling, gaming, or entertainment industry

Preferred Skills:

• Experience with analytics and research tools such as Qualtrics, Nielsen, Google Analytics, or similar platforms
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record of driving strategic initiatives through data-driven insights and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for similar roles and experience levels in the Netherlands)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Netherlands. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Superbet operates in the entertainment industry, focusing on sports betting and gaming. The company is known for its innovative approach to technology and customer engagement.

Company Size: Superbet has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 2008, in Romania

Company Description:

• Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide.
• The company operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
• Superbet's ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience.

Company Specialties:

• Sports Betting
• Online Casino
• Games
• Lotto
• and Retail

Company Website: https://superbetgroup.com/

ASSUMPTION: Superbet's focus on innovation, technology, and customer engagement makes it an attractive employer for professionals seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring strategic thinking, decision-making, and team leadership skills.

Reporting Structure: The Head of Research - Brand and Market will report directly to the Chief Marketing Officer (CMO) and work closely with various cross-functional teams, including marketing, product, commercial, and executive teams.

Work Arrangement: This is an on-site role based in Amsterdam, with the possibility of occasional remote work.

Growth Opportunities:

• As Superbet continues to expand, there will be opportunities for the successful candidate to grow within the organization and take on additional responsibilities.
• The company's focus on innovation and technology also presents opportunities for professional development in cutting-edge research tools and methodologies.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's global expansion and success.

🌍 Location & Work Environment

Office Type: Superbet's Amsterdam office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Amsterdam, North Holland, Netherlands

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The Netherlands is known for its strong economy, robust social welfare system, and excellent work-life balance.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate team meetings and project deadlines.

ASSUMPTION: The dynamic and international work environment at Superbet's Amsterdam office, combined with the city's cultural offerings and high quality of life, makes it an attractive location for professionals seeking a challenging and rewarding work experience.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Expertise in market and brand research methodologies
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with Superbet's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience.
• Research Superbet's company culture and values to demonstrate your fit with the organization.
• Be prepared to discuss your approach to market and brand research, as well as your understanding of the online gambling, gaming, or entertainment industry.

ATS Keywords: Market Research, Brand Research, Data Analysis, Qualitative Research, Quantitative Research, Segmentation, Brand Tracking, Market Analysis, Analytics Tools, Communication Skills, Storytelling, Cross-Functional Leadership, Problem-Solving, Consumer Insights, Strategic Thinking, Innovation

ASSUMPTION: Superbet's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.

🛠️ Tools & Technologies

• Qualtrics
• Nielsen
• Google Analytics
• Other industry-standard research tools and platforms

ASSUMPTION: The successful candidate will have experience with relevant research tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you align with Superbet's value of innovation, and how have you driven innovative research initiatives in previous roles?
• How do you ensure that your research findings are actionable and drive meaningful business impact?
• How do you approach working in a dynamic, fast-paced environment, and how do you maintain your productivity and focus under pressure?

ASSUMPTION: Superbet's company culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. Candidates should be able to demonstrate their alignment with these values and work styles to ensure a successful fit with the organization.

⚠️ Potential Challenges

• Managing a team of researchers with diverse skillsets and experience levels
• Balancing strategic, long-term research initiatives with immediate, tactical needs
• Keeping up with industry trends and emerging research methodologies
• Navigating a dynamic and evolving work environment as the company continues to grow and expand

ASSUMPTION: The successful candidate will be able to effectively manage these challenges and thrive in Superbet's fast-paced, innovative work environment.

📈 Similar Roles Comparison

• Compared to other market research roles, this position places a greater emphasis on strategic leadership, team management, and driving business impact through data-driven insights.
• The online gambling, gaming, and entertainment industry is characterized by rapid change and innovation, requiring a strong understanding of consumer behavior and market trends.
• Career progression in this role may lead to senior leadership positions within the organization or related fields, depending on the candidate's skills and interests.

ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and data-driven decision-making, making it an attractive opportunity for experienced market research professionals seeking to advance their careers in a dynamic and innovative industry.

📝 Sample Projects

• Conducting a comprehensive brand audit to assess Superbet's brand positioning, perception, and reputation in key markets
• Developing and implementing a segmentation strategy to identify and target high-value customer segments for tailored marketing campaigns
• Analyzing market size and potential in emerging regions to inform Superbet's global expansion strategy

ASSUMPTION: These sample projects illustrate the strategic and impactful nature of the Head of Research - Brand and Market role, requiring a strong understanding of market and brand research methodologies, as well as excellent communication and leadership skills.

❓ Key Questions to Ask During Interview

• How does this role fit into Superbet's overall growth strategy, and what are the key priorities for the first 90 days?
• What are the biggest challenges facing the market and brand research team, and how can this role address them?
• How does Superbet support the professional development and growth of its employees, particularly in the research and analytics fields?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Superbet's approach to market and brand research differ from other companies in the industry, and what unique opportunities does this role offer?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
• Research Superbet's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your approach to market and brand research, as well as your understanding of the online gambling, gaming, or entertainment industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.