Head of Sales & Marketing

📌 Core Information

🔹 Job Title: Head of Sales & Marketing

🔹 Company: Eden Conveyancing

🔹 Location: Bristol, City of, United Kingdom

🔹 Job Type: Full-time, Hybrid (2 days per week at Head Office)

🔹 Category: Legal Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing all marketing activities, external communication, and client acquisition to achieve brand awareness and sustainable growth.
• Managing a team of sales and marketing professionals while contributing to the company's strategy as part of the Senior Leadership Team.
• Developing and implementing marketing strategies that target specific customer segments and expand market share.
• Analyzing sales and marketing performance to ensure effectiveness and initiate necessary mitigation.
• Working closely with marketing agencies and ensuring the company website, blog, and social media channels are relevant and kept up to date.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2C sales and marketing to drive the company's growth and brand awareness.

📋 Key Responsibilities

✅ Create and oversee the company’s marketing strategy for retention of existing clients and acquisition of new clients across digital and partner channels.

✅ Ensure the company’s brand is strong, clear, and consistent across all communication and channels.

✅ Research, investigate, and monitor competitors and market data to inform marketing activity.

✅ Analyze client needs and behaviors to create targeted marketing plans.

✅ Plan, execute, and measure marketing and customer acquisition plans and campaigns.

✅ Review sales and marketing performance against plan to determine effectiveness and initiate necessary mitigation.

✅ Work closely with, and own relationships with marketing agencies.

✅ Manage, coach, and mentor a team of sales and marketing professionals.

✅ Contribute to the company’s strategy as part of the Senior Leadership Team.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven track record in B2C sales and marketing, with at least 5-10 years of experience in a similar role.

Required Skills:

• Proven ability to develop, manage, and implement marketing strategy and plans.
• Ability to use customer data and segmentation to create targeted marketing strategies.
• Expertise in digital marketing and referral partner channels.
• Excellent written and interpersonal communication skills.
• Solid knowledge of web analytics and a strong affinity for data-driven decision making.
• Awareness of marketing and data privacy regulations.
• Ability to grow and lead a sales and marketing team.

Preferred Skills:

• Experience in the legal services industry.
• Familiarity with conveyancing processes.
• Strong project management skills.

ASSUMPTION: Candidates with experience in the legal services industry and familiarity with conveyancing processes may have an advantage, but a strong background in B2C sales and marketing is the primary requirement.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a Head of Sales & Marketing role with 5-10 years of experience in the UK)

Benefits:

• Hybrid working with 2 days per week at Head Office in Bristol
• 28 days annual leave (plus bank holidays on top)
• Option to buy and sell a further 5 days of leave
• Private medical insurance
• Group life assurance
• Health cash plan
• Wellbeing fund to contribute toward promoting your mental and physical wellbeing
• Performance related bonus
• Significant investment in your learning and development

Working Hours: Full-time, typically 9:00 AM to 5:30 PM, Monday to Friday, with flexibility for the role's hybrid nature.

ASSUMPTION: The salary range is an estimate based on industry standards for a similar role in the UK. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services, specifically conveyancing, which involves the legal transfer of property ownership from one person to another.

Company Size: 11-50 employees. This size allows for a more personal work environment and the opportunity to make a significant impact on the company's growth.

Founded: Eden Conveyancing was founded in 2020, making it a relatively new player in the conveyancing industry.

Company Description:

• Eden Conveyancing aims to make buying or selling a home a smooth, enjoyable experience by providing digital conveyancing services.
• The company focuses on transparency, clear communication, and expert guidance throughout the conveyancing process.
• Eden Conveyancing is committed to investing in its employees' wellbeing and learning and development.

Company Specialties:

• Digital conveyancing services
• Transparent and clear communication
• Expert guidance throughout the conveyancing process

Company Website: http://www.edenconveyancing.com

ASSUMPTION: Eden Conveyancing is a growing company with a strong focus on innovation and customer experience in the conveyancing industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the CEO and overseeing the sales and marketing team.

Reporting Structure: The Head of Sales & Marketing will manage a team of sales and marketing professionals and collaborate with other senior leaders to drive the company's growth and strategy.

Work Arrangement: Hybrid, with 2 days per week at the Head Office in Bristol and the flexibility to work remotely for the remaining days.

Growth Opportunities:

• As Eden Conveyancing continues to grow, there may be opportunities for the Head of Sales & Marketing to expand their team or take on additional responsibilities.
• The company's commitment to learning and development may provide opportunities for professional growth and skill development.

ASSUMPTION: The Head of Sales & Marketing role offers significant growth potential as Eden Conveyancing continues to expand and solidify its position in the conveyancing industry.

🌍 Location & Work Environment

Office Type: Head Office in Bristol, with a hybrid work arrangement.

Office Location(s): Unit 7.19, Paintworks, Bath Road, Bristol, BS4 3EA, GB

Geographic Context:

• Bristol is a vibrant city in South West England, known for its cultural scene, historic sites, and green spaces.
• The city has a strong economy, with a diverse range of industries, including aerospace, creative and digital, and low carbon technologies.
• Bristol offers a high quality of life, with a mix of urban and rural environments, and a range of housing options to suit different budgets and preferences.

Work Schedule: Full-time, typically 9:00 AM to 5:30 PM, Monday to Friday, with flexibility for the role's hybrid nature.

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the benefits of both office-based and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the CEO and other senior leaders to discuss the role's requirements and the candidate's qualifications and experience
• Final interview with the CEO to discuss the role's expectations and the candidate's long-term career goals

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Communication and interpersonal skills
• Data-driven decision-making and analytical skills
• Industry knowledge and understanding of conveyancing processes

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the conveyancing industry and Eden Conveyancing's unique value proposition.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.

ATS Keywords: Sales, Marketing, Digital Marketing, Client Acquisition, Brand Awareness, Data Analysis, Team Management, Communication, Market Research, Customer Segmentation, Budget Management, Performance Analysis, Web Analytics, Data Privacy, Strategy Development, Coaching

ASSUMPTION: Eden Conveyancing's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Expertise
• Customer focus
• Innovation
• Growth

Work Style:

• Collaborative
• Adaptable
• Data-driven
• Results-oriented
• Customer-focused

Self-Assessment Questions:

• How do you ensure transparency and clear communication in your marketing strategies?
• Can you provide an example of a time when you had to adapt your marketing approach due to changing market conditions or customer feedback?
• How do you use data to inform your marketing decisions and measure the success of your campaigns?

ASSUMPTION: Eden Conveyancing values candidates who align with their core values and can thrive in a collaborative, data-driven, and customer-focused work environment.

⚠️ Potential Challenges

• The conveyancing industry is competitive, and the role may require the candidate to develop and execute innovative marketing strategies to differentiate Eden Conveyancing from its competitors.
• The role involves managing a team, which may present challenges in terms of delegation, communication, and conflict resolution.
• The hybrid work arrangement may require the candidate to adapt to a new work environment and balance the demands of both office-based and remote work.
• The role may require the candidate to work flexible hours to accommodate client needs and marketing campaign deadlines.

ASSUMPTION: The Head of Sales & Marketing role presents unique challenges and opportunities for growth and development, requiring a candidate with strong leadership, strategic thinking, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on customer acquisition and retention in the context of conveyancing services.
• The role involves a mix of strategic planning, hands-on execution, and team management, which may differ from other marketing roles in the legal services industry.
• As a senior leadership role, the Head of Sales & Marketing position offers significant growth potential and the opportunity to shape the company's marketing strategy and contribute to its overall success.

ASSUMPTION: The Head of Sales & Marketing role at Eden Conveyancing is unique in its focus on conveyancing services and offers a rare opportunity for a marketing professional to make a significant impact on the company's growth and brand awareness.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase brand awareness among first-time homebuyers in the South West of England.
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and customer segmentation.
• Managing a team to create and execute a content marketing strategy that educates potential clients about the conveyancing process and positions Eden Conveyancing as a thought leader in the industry.

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Head of Sales & Marketing may be responsible for, but the specific projects may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into that strategy?
• How does Eden Conveyancing differentiate itself from its competitors in the conveyancing industry?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The interview questions listed above are intended to help candidates better understand the role, the company, and its culture, but candidates are encouraged to ask their own questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/pnwkmVMLrH37sxco89hCie/hybrid-head-of-sales-marketing-in-bristol-at-eden-conveyancing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your marketing strategy development, execution, and team management experience.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them to discuss during the interview.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.