📌 Core Information
🔹 Job Title: Head of Social Media & Content, Prime Video Sports
🔹 Company: Amazon
🔹 Location: Culver City, CA; Miami, FL; New York, NY
🔹 Job Type: On-site
🔹 Category: Sports & Entertainment
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of social media initiatives for Prime Video Sports
- Leadership of a team of social media marketers and agency partners
- Development of innovative, engaging content to drive viewership and brand affinity
- Collaboration with cross-functional teams, stakeholders, and league partners
- Adaptation to a flexible roadmap and customer-focused approach
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability to succeed in the dynamic sports and entertainment industry.
📋 Key Responsibilities
✅ Develop and implement holistic social media strategies for Prime Video Sports
✅ Create and distribute engaging content to drive audience engagement and viewership
✅ Collaborate with cross-functional teams and stakeholders to align social media efforts with broader business goals
✅ Monitor and analyze social media performance, and report on key metrics
✅ Manage and mentor a team of social media marketers and agency partners
✅ Stay up-to-date with industry trends and best practices in social media and content marketing
ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to work effectively with diverse teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media marketing, with a focus on sports and entertainment brands
Required Skills:
- Proven track record of developing and executing successful social media strategies
- Deep knowledge of the sports and entertainment industry and trends
- Strong leadership and communication skills
- Experience managing cross-functional projects and diverse teams
- Fluency in English
Preferred Skills:
- Experience with social media analytics tools
- Fluency in additional languages
- Knowledge of Amazon's products and services
ASSUMPTION: Candidates with experience in multicultural initiatives and influencer programs may be preferred for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles at Amazon)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at Amazon. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,000+ employees (Large)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technology and innovative projects.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Director of Prime Video Sports Marketing
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to grow within Amazon's marketing organization or other departments
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership and management skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's sports marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office with open-plan workspaces
Office Location(s): Culver City, CA; Miami, FL; New York, NY
Geographic Context:
- Culver City, CA: Suburban area near Los Angeles, with a mix of urban and suburban amenities
- Miami, FL: Urban area with a vibrant arts and culture scene, and a tropical climate
- New York, NY: Urban area with a fast-paced, competitive job market, and diverse cultural offerings
Work Schedule: Full-time, with occasional evenings and weekends as needed
ASSUMPTION: The work environment at Amazon is fast-paced and dynamic, with a strong focus on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Phone or video interview with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Director of Prime Video Sports Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and communication abilities
li>Industry knowledge and trends
- Cultural fit with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media strategies and campaigns, and be ready to discuss their outcomes
- Research Amazon's leadership principles and be prepared to discuss how you embody them
ATS Keywords: Social media strategy, content marketing, sports marketing, team leadership, cross-functional collaboration, performance analysis
ASSUMPTION: The interview process at Amazon is thorough and comprehensive, designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Content creation and management tools (e.g., Canva, Adobe Creative Suite, Asana)
ASSUMPTION: Familiarity with industry-standard social media and content management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- How have you demonstrated customer obsession in your previous roles?
- Can you describe a time when you had to adapt to a changing roadmap or project scope?
- How do you approach managing and mentoring team members with diverse backgrounds and skills?
ASSUMPTION: Candidates who demonstrate a strong fit with Amazon's leadership principles and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Adapting to a flexible and ever-changing roadmap
- Balancing the needs of multiple stakeholders and league partners
- Keeping up with the fast-paced and dynamic sports and entertainment industry
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a customer-focused approach.
📈 Similar Roles Comparison
- This role is unique in its focus on Prime Video Sports content and marketing strategy
- Similar roles in the industry may have a broader focus on entertainment content or a more specific focus on a single sport or league
- Career progression in this role could lead to broader marketing or leadership positions within Amazon
ASSUMPTION: This role offers a unique opportunity to specialize in sports marketing and content strategy within a large, innovative company.
📝 Sample Projects
- Developing a social media strategy to drive viewership for a major sporting event
- Creating engaging content to build brand affinity for a new Prime Video Sports original series
- Managing a team to execute a live-tweeting campaign during a high-profile sports event
ASSUMPTION: These sample projects illustrate the strategic, creative, and tactical aspects of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Prime Video Sports marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the growth and development of its employees in this role?
- What are the most challenging aspects of working in sports marketing at Amazon?
- How does Amazon collaborate with league partners and stakeholders to achieve its marketing goals?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media strategies and campaigns, and be ready to discuss their outcomes
- Research Amazon's leadership principles and be prepared to discuss how you embody them
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
