Head of Sponsorship & Events Marketing

📌 Core Information

🔹 Job Title: Head of Sponsorship & Events Marketing

🔹 Company: CoreWeave

🔹 Location: Sunnyvale, CA / Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in brand sponsorships and events marketing
• Identifying, negotiating, and securing high-value sponsorship opportunities
• Building and maintaining strong relationships with key stakeholders
• Overseeing the activation and execution of sponsorships
• Mentoring and leading a growing team focused on expanding CoreWeave’s sponsorship portfolio

ASSUMPTION: This role requires a high level of strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management. The ideal candidate will have a proven track record of success in a leadership role and a passion for technology and AI.

📋 Key Responsibilities

✅ Develop and implement a strategic vision for brand sponsorships that aligns with overall business goals and enhances brand equity

✅ Lead the development of sponsorship strategies that amplify CoreWeave’s presence in key markets, maximizing brand impact and audience engagement

✅ Identify, negotiate, and secure high-value sponsorship opportunities with brands, events, and organizations that resonate with CoreWeave’s target audience

✅ Build and maintain strong relationships with key stakeholders, including brand partners, internal teams, and external agencies to ensure successful collaboration and execution of sponsorship initiatives

✅ Oversee the activation and execution of sponsorships, ensuring all initiatives are carried out effectively and meet or exceed established KPIs

✅ Track and report on the success of sponsorship initiatives, adjusting strategies as needed to optimize performance

✅ Develop and manage the budget for brand sponsorships, ensuring resources are optimally allocated for maximum ROI

✅ Vet, hire, and manage sponsorship marketing agencies to support the execution of sponsorship strategies

✅ Lead, mentor, and develop a high-performing team of sponsorship professionals, fostering a culture of collaboration, creativity, and excellence

✅ Work closely with marketing, sales, and product teams to ensure sponsorships are integrated and aligned with broader marketing efforts

✅ Conduct market research and analysis to identify trends, emerging opportunities, and competitive landscapes in the sponsorship space

✅ Provide regular insights to the executive team to inform strategic decisions and refine sponsorship strategies

ASSUMPTION: This role requires a high level of strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management. The ideal candidate will have a proven track record of success in a leadership role and a passion for technology and AI.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)

Experience: 15+ years of experience in brand marketing, sponsorship, or partnership management, with a proven track record of success in a leadership role

Required Skills:

• Strategic thinking and planning
• Exceptional negotiation skills
• Strong communication and interpersonal skills
• Data-driven decision-making
• Experience managing sponsorship agencies and vendors
• Ability to thrive in a fast-paced, dynamic environment
• Passion for technology, AI, and a deep understanding of brand dynamics and consumer behavior

Preferred Skills:

• Experience in the technology or AI industry
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in brand marketing, sponsorship management, or a related field, with a proven track record of success in a leadership role. They will also have a passion for technology and AI, as well as a deep understanding of brand dynamics and consumer behavior.

💰 Compensation & Benefits

Salary Range: $200,000 - $262,500 per year (based on market location and experience)

Benefits:

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• Casual work environment
• Work culture focused on innovative disruption

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the technology industry. The actual compensation may vary depending on the candidate's qualifications, interview performance, and location.

📌 Applicant Insights

🔍 Company Context

Industry: CoreWeave operates in the technology industry, specifically focusing on AI infrastructure and cloud services. The company is a leader in its field, empowering enterprises with the most performant, efficient, and resilient cloud services for accelerated computing.

Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration. As a mid-sized company, CoreWeave offers a more personal work environment with a strong focus on innovation and disruption.

Founded: CoreWeave was founded in 2017 and has since grown to operate a footprint of data centers covering every region of the US and across Europe. The company was ranked as one of the TIME100 most influential companies of 2024.

Company Description:

• CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI.
• The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing.
• CoreWeave's culture offers career-defining opportunities for those who excel amid change and challenge, thriving in a dynamic environment.

Company Specialties:

• Cloud
• Kubernetes
• VFX Rendering
• Bare Metal
• GPU Compute
• AI Compute Acceleration

Company Website: http://www.coreweave.com

ASSUMPTION: CoreWeave is a well-established company in the technology industry, with a strong focus on innovation and disruption. The company's culture values adaptability and resilience, offering career-defining opportunities for those who excel in a dynamic environment.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management.

Reporting Structure: The Head of Sponsorship & Events Marketing will report directly to the Vice President of Marketing and will be responsible for leading and mentoring a growing team of sponsorship professionals.

Work Arrangement: This role is hybrid, with a flexible work arrangement that allows employees to tailor their work-life balance to their individual preferences. CoreWeave is open to considering remote work for candidates whose skills and experience strongly align with the role and specialized skill sets.

Growth Opportunities:

• As CoreWeave continues to grow, there will be opportunities for the Head of Sponsorship & Events Marketing to expand their team and take on additional responsibilities.
• The ideal candidate will have the opportunity to shape the future of brand sponsorships and events marketing at CoreWeave, making a significant impact on the company's growth and success.
• With a strong performance, the Head of Sponsorship & Events Marketing may have the opportunity to advance to a more senior role within the company.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the future of brand sponsorships and events marketing at CoreWeave. The ideal candidate will have the opportunity to make a significant impact on the company's growth and success and may have the opportunity to advance to a more senior role within the company.

🌍 Location & Work Environment

Office Type: CoreWeave operates a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work.

Office Location(s): Sunnyvale, CA (with remote-friendly options)

Geographic Context:

• Sunnyvale, CA is located in the heart of Silicon Valley, providing easy access to the region's vibrant tech industry and numerous amenities.
• The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities.
• Sunnyvale, CA has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: CoreWeave operates as a hybrid workplace, with employees able to tailor their work-life balance to their individual preferences. The company offers flexible work arrangements, including remote work options for specific positions and specialized skill sets.

ASSUMPTION: CoreWeave's hybrid work environment offers employees the flexibility to balance their work and personal lives, with a strong focus on collaboration, creativity, and innovation. The company's location in Sunnyvale, CA provides easy access to the region's vibrant tech industry and numerous amenities, with a diverse range of housing options and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Negotiation skills
• Communication and interpersonal skills
• Data-driven decision-making
• Experience managing sponsorship agencies and vendors
• Ability to thrive in a fast-paced, dynamic environment
• Passion for technology, AI, and a deep understanding of brand dynamics and consumer behavior

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management.
• Be prepared to discuss your approach to identifying, negotiating, and securing high-value sponsorship opportunities, as well as your ability to build and maintain strong relationships with key stakeholders.
• Demonstrate your understanding of CoreWeave's brand and business objectives, and how you would align sponsorship strategies to enhance brand equity and drive business success.
• Showcase your experience in market research and analysis, and how you would use this to inform strategic decisions and refine sponsorship strategies.

ATS Keywords: Brand Marketing, Sponsorship Management, Strategic Planning, Negotiation Skills, Stakeholder Relationships, Market Research, Data-Driven Decision Making, AI, Technology, Hybrid Work Environment

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management. The ideal candidate will have a proven track record of success in a leadership role and a passion for technology and AI.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as any other relevant tools specific to brand marketing or sponsorship management.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Adaptability
• Resilience
• Collaboration
• Creativity

Work Style:

• Dynamic and fast-paced
• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and resilient
• Innovative and disruptive

Self-Assessment Questions:

• How do you align with CoreWeave's values of innovation and disruption, and how would you apply these values to your role as Head of Sponsorship & Events Marketing?
• How do you approach building and maintaining strong relationships with key stakeholders, and how would you ensure successful collaboration and execution of sponsorship initiatives at CoreWeave?
• How do you stay up-to-date with industry trends and emerging opportunities in the sponsorship space, and how would you use this knowledge to inform strategic decisions and refine sponsorship strategies at CoreWeave?

ASSUMPTION: The ideal candidate will have a strong cultural fit with CoreWeave, aligning with the company's values of innovation, disruption, adaptability, resilience, collaboration, and creativity. They will also have a dynamic and data-driven work style, with a strong focus on collaboration and team orientation.

⚠️ Potential Challenges

• Navigating a fast-paced and dynamic work environment
• Managing multiple high-priority initiatives simultaneously
• Securing high-value sponsorship opportunities in a competitive market
• Building and maintaining strong relationships with key stakeholders, including brand partners, internal teams, and external agencies
• Adapting to changes in the market and industry trends

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced and dynamic work environment, managing multiple high-priority initiatives simultaneously. They will also have strong negotiation skills and experience in brand marketing or sponsorship management, allowing them to secure high-value sponsorship opportunities and build and maintain strong relationships with key stakeholders.

📈 Similar Roles Comparison

• Compared to other roles in brand marketing or sponsorship management, this role requires a higher level of strategic thinking, negotiation skills, and experience in a leadership role.
• While the core responsibilities of this role are similar to other roles in brand marketing or sponsorship management, the scale and impact of this role at CoreWeave are significantly greater.
• Career paths for this role may include advancement to a more senior role within the company, such as Vice President of Marketing or Chief Marketing Officer.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the future of brand sponsorships and events marketing at CoreWeave. The ideal candidate will have the opportunity to make a significant impact on the company's growth and success and may have the opportunity to advance to a more senior role within the company.

📝 Sample Projects

• Developing and executing a comprehensive sponsorship strategy for a major industry event, securing high-value partnerships and maximizing brand impact
• Negotiating and securing a high-profile sponsorship deal with a leading technology company, ensuring mutual success and enhancing brand equity
• Managing a team of sponsorship professionals to execute a series of activations for a major brand campaign, exceeding established KPIs and driving business success

ASSUMPTION: The ideal candidate will have experience with projects similar to those listed above, demonstrating their ability to develop and execute comprehensive sponsorship strategies, negotiate and secure high-value sponsorship opportunities, and manage teams to execute successful activations.

❓ Key Questions to Ask During Interview

• How does CoreWeave approach brand sponsorships and events marketing, and how would my role as Head of Sponsorship & Events Marketing contribute to the company's overall brand strategy?
• What are the key priorities for the Head of Sponsorship & Events Marketing in the first 90 days, and how would you approach addressing these priorities?
• How does CoreWeave measure the success of sponsorship initiatives, and how would you use this data to inform strategic decisions and refine sponsorship strategies?
• What are the key challenges facing the brand sponsorship and events marketing team at CoreWeave, and how would you approach addressing these challenges in your role as Head of Sponsorship & Events Marketing?
• How does CoreWeave foster a culture of innovation and disruption, and how would you contribute to this culture in your role as Head of Sponsorship & Events Marketing?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions during the interview process, demonstrating their understanding of the role, the company, and the industry. They will also be prepared to discuss their approach to strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, negotiation skills, and experience in brand marketing or sponsorship management.
• Prepare for your interviews by researching CoreWeave's brand, business objectives, and industry trends, and be ready to discuss your approach to identifying, negotiating, and securing high-value sponsorship opportunities, as well as your ability to build and maintain strong relationships with key stakeholders.
• If selected for an interview, be prepared to discuss your approach to market research and analysis, and how you would use this to inform strategic decisions and refine sponsorship strategies.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.