📌 Core Information
🔹 Job Title: Healthcare Marketing Analyst and Digital Intern
🔹 Company: Philips
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing, Digital
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid, 3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and developing digital aspects for the Sleep & Respiratory Care division in Italy, Israel, and Greece
- Rationalizing integration between existing platforms and evaluating new digital approaches
- Supporting the creation of new marketing assets specific to the market
- Collaborating closely with local KAMs (Key Account Managers) team
ASSUMPTION: This role requires a strong focus on digital marketing and analytical skills, with a specific emphasis on the healthcare industry.
📋 Key Responsibilities
✅ Help in definition and implementation of digital activities to support the marketing plan, based on clear segmentation and identification of the customer journey
✅ Join the Clinical & Professional Marketing team and collaborate closely with local KAMs team
✅ Map all S&RC web pages, identify relevant paths, traffic generated, and collect digital ROIs produced; analyze and segment currently available marketing assets; support in creation of newsletters, digital campaigns, new assets; in-depth analysis of our current contacts as support of digital marketing activities; map tenders for the Sleep & Respiratory Care segment
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative tasks to support marketing efforts in the healthcare industry.
🎯 Required Qualifications
Education: Recent graduate (within the past 2 years) in Digital Marketing, Healthcare Marketing, or Biomedical Engineering
Experience: None specified (entry-level position)
Required Skills:
- Good knowledge of MS Office tools (Power Point, Word, Excel)
- Fluency in Italian and English
- Strong analytical skills
- Flexible, proactive team-player
Preferred Skills:
- Knowledge of social media channels (LinkedIn, YouTube)
ASSUMPTION: While not explicitly stated, proficiency in social media channels and familiarity with the healthcare industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: As an internship, this position is remunerated. The exact salary is not specified, but internships in Italy typically range from €600 to €1,200 per month, depending on the company and the candidate's qualifications.
Benefits:
- On-the-job training and professional development opportunities
- possibility to work in a multinational environment
Working Hours: Full-time, with a flexible work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on typical internship salaries in Italy. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology, focusing on medical devices and healthcare systems
Company Size: 10,001+ employees (global), with a significant presence in Italy
Founded: 1891 (as a global company), with a long history in the healthcare industry
Company Description:
- Philips is a global health technology company with a mission to improve people's health and well-being through meaningful innovation
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, helping people live healthily, aiding clinicians in making precision diagnoses, and supporting patients' recovery at home in the community
Company Specialties:
- Healthcare, medical devices, health systems, cardiology, healthtech, oncology, respiratory, fertility, pregnancy, and connected care
Company Website: philips.com
ASSUMPTION: Philips is a well-established company with a strong focus on innovation and improving people's lives through technology in the healthcare industry.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report to the Clinical & Professional Marketing team and collaborate closely with local KAMs teams
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Gain practical experience in digital marketing and healthcare marketing
- Develop analytical and project management skills
- Network with industry professionals and expand professional connections
ASSUMPTION: This internship offers valuable experience and growth opportunities for recent graduates looking to break into the healthcare marketing industry.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic and cultural hub
- The city is home to a significant number of multinational corporations and offers numerous networking opportunities
- Milan has a vibrant cultural scene, with numerous museums, art galleries, and historical sites
Work Schedule: Full-time, with a flexible work arrangement (3 days in the office, 2 days remote)
ASSUMPTION: Milan offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and onboarding
Key Assessment Areas:
- Digital marketing skills and knowledge
- Analytical skills and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the healthcare industry and digital marketing trends
- Prepare examples of your analytical work and creative projects to showcase your skills
ATS Keywords: Digital Marketing, Healthcare Marketing, Biomedical Engineering, MS Office, Social Media, Analytical Skills, Team Player, Customer Journey, Marketing Plan, Web Pages, Marketing Assets, Newsletters, Digital Campaigns, Tenders
ASSUMPTION: The application process for this role may involve multiple stages, with a focus on assessing the candidate's digital marketing skills, analytical abilities, and cultural fit.
🛠️ Tools & Technologies
- MS Office (Power Point, Word, Excel)
- Social media platforms (LinkedIn, YouTube)
- Web analytics tools (Google Analytics, Adobe Analytics)
- Marketing automation tools (Marketo, HubSpot)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Results-driven
- Innovation
- Integrity
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do I have a strong customer focus and a results-driven mindset?
- Am I comfortable working in a collaborative and data-driven environment?
- Can I adapt to new situations and take initiative when needed?
ASSUMPTION: Philips values a customer-focused, results-driven, and innovative work culture, with a strong emphasis on teamwork and collaboration.
⚠️ Potential Challenges
- Balancing multiple projects and tasks simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with diverse teams and stakeholders
- Managing expectations and priorities in a multinational corporation
ASSUMPTION: This role may present challenges related to time management, adaptability, and navigating a complex organizational structure.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a more specific focus on the healthcare industry and digital marketing
- In the broader context of the healthcare industry, this role provides valuable experience in marketing and data analysis
- Career-wise, this internship can lead to opportunities in healthcare marketing, digital marketing, or data analysis roles
ASSUMPTION: This role offers unique opportunities for growth and development in the healthcare marketing and digital marketing fields.
📝 Sample Projects
- Analyzing web traffic and user behavior for the Sleep & Respiratory Care division in Italy, Israel, and Greece
- Developing and implementing a digital marketing campaign to promote a new product or service
- Creating and optimizing marketing assets, such as newsletters and digital campaigns, to improve engagement and conversions
ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's priorities and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the Sleep & Respiratory Care division?
- What opportunities are there for professional development and growth within the team and the company?
- How does the team collaborate and communicate with other departments and stakeholders?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical work and creative projects to showcase your skills
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
