📌 Core Information
🔹 Job Title: Healthcare Marketing Lead Analyst (Campaigns, Digital, Content) - Scottsdale - Hybrid
🔹 Company: Cigna Healthcare
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days a week in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs for 18 health centers
- Collaborating with cross-functional teams to create targeted marketing campaigns
- Managing marketing collateral and promotional items
- Supporting member outreach and customer acquisition programs
- Assisting with website updates and provider directory management
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on project management and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns for 18 health centers, including direct mail, events, and digital content
✅ Coordinate with internal and external creative resources to ensure campaign success
✅ Maintain existing patient materials and create new collateral as needed
✅ Support the marketing team with promotional quotes, ordering, and distribution
✅ Assist with website updates and provider directory management
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum of 4+ years of progressive marketing experience, with a focus on healthcare and provider/consumer marketing
Required Skills:
- Proven project management skills
- Strong attention to detail
- Excellent writing and grammar skills
- Proficient interpersonal and presentation skills
- Ability to work independently and as part of a team
- Strong collaboration and communication skills
Preferred Skills:
- Experience coordinating internal and external creative agencies
- Familiarity with website management and digital content creation
- Knowledge of healthcare industry trends and regulations
ASSUMPTION: Candidates with experience in healthcare marketing and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Lead Analyst with 4-10 years of experience in the healthcare industry)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on Cigna products and services
Working Hours: Full-time, 40 hours per week, with flexible scheduling and the ability to work remotely 2 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1982
Company Description:
- Cigna Healthcare is a global health services company dedicated to improving the health, well-being, and peace of mind of those we serve
- They offer an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, and vision care benefits, as well as other related products and services
- Their mission is to improve the health, well-being, and peace of mind of those they serve – and the people who care for them
Company Specialties:
- Health Care
- Behavioral Health
- Dental
- Pharmacy
- Short- and Long-Term Disability
- Global Health Benefits
- Individual Private Medical Insurance
- Wellness Services
- Voluntary Benefits
- Medicare and Medicaid
Company Website: http://www.cigna.com
ASSUMPTION: Cigna Healthcare is a well-established company with a strong presence in the healthcare industry, offering a comprehensive range of health services and benefits.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into a management or senior-level role
Reporting Structure: Reports to the Evernorth Care Group Senior Marketing Manager
Work Arrangement: Hybrid (3 days a week in-office, 2 days remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior-level role
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to collaborate with cross-functional teams and develop interpersonal skills
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Scottsdale, Arizona
Geographic Context:
- Scottsdale is a suburb of Phoenix, Arizona, with a population of approximately 250,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant dining scene
- Scottsdale has a desert climate, with hot summers and mild winters
Work Schedule: Full-time, 40 hours per week, with flexible scheduling and the ability to work remotely 2 days a week
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Marketing campaign development and execution
- Project management skills
- Collaboration and communication skills
- Attention to detail and quality assurance
- Cultural fit and alignment with Cigna's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing campaign experience and relevant skills
- Prepare examples of your marketing collateral and campaign materials to showcase during the interview
- Research Cigna Healthcare and the Evernorth Care Group to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing Campaigns, Project Management, Digital Content, Branding, Targeted Messaging, Creative Direction, Collaboration, Attention to Detail, Writing Skills, Interpersonal Skills, Presentation Skills, Multi-Project Management, Healthcare Marketing, Event Coordination, Website Management, Customer Acquisition
ASSUMPTION: Applicants should tailor their application materials to demonstrate their marketing campaign experience and relevant skills, as well as their understanding of Cigna Healthcare and the Evernorth Care Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Google Docs)
- Website management tools (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Trustworthy
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and collaboration skills
- Attention to detail and quality assurance
- Ability to work independently and as part of a team
Self-Assessment Questions:
- Do you have experience developing and executing marketing campaigns in the healthcare industry?
- Are you comfortable working in a fast-paced, changing environment and managing multiple projects simultaneously?
- Do you possess strong attention to detail and a commitment to quality assurance?
- Are you a collaborative team player with excellent communication skills?
ASSUMPTION: Applicants should assess their fit with Cigna Healthcare's values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and analytical tasks
- Adapting to a fast-paced, changing environment
- Working with cross-functional teams and stakeholders
- Ensuring consistent branding and messaging across various marketing channels
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and collaborate effectively with cross-functional teams to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Campaign Manager or Marketing Specialist, but with a stronger focus on project management and cross-functional collaboration
- Unlike other marketing roles, this position requires a balance of creative and analytical skills, as well as experience in healthcare marketing
- Career progression in this role may lead to senior-level marketing positions or management roles within the marketing department
ASSUMPTION: Applicants should compare this role to similar marketing positions and consider their unique qualifications and career goals when applying.
📝 Sample Projects
- Developing and executing a direct mail campaign to retain and acquire patients for a health center
- Coordinating a grand opening event for a new health center, including promotional materials, vendor management, and on-site support
- Updating a health center's website and provider directory, ensuring accurate and up-to-date information
ASSUMPTION: Applicants should prepare examples of their marketing campaign experience and relevant skills to showcase during the interview.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and goals of the Evernorth Care Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cigna Healthcare support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing campaign experience and relevant skills
- Prepare examples of your marketing collateral and campaign materials to showcase during the interview
- Research Cigna Healthcare and the Evernorth Care Group to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
