📌 Core Information
🔹 Job Title: Marketing Analyst (Night Shift)
🔹 Company: CompuGroup Medical
🔹 Location: Prayagraj, Uttar Pradesh, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting the Marketing Department and Sales in supporting, measuring, and improving business generation efforts
- Working in a multi-country team environment
- Being a highly motivated and technically astute individual who understands the role of research and information in aiding and educating to run more informed operations
- Assisting with data-driven marketing strategy and campaign design
ASSUMPTION: The role requires a strong analytical mindset and the ability to work independently in a fast-paced environment. The night shift schedule may require candidates to adapt to a non-traditional work schedule.
📋 Key Responsibilities
✅ Conduct market research, including competitor and industry research, forecasting, and trend analysis
✅ Identify target markets, size them, and develop market characteristics
✅ Measure and analyze different types of campaigns and sales data
✅ Manipulate industry and company operational data sets from multiple sources
✅ Assist with data-driven marketing strategy and campaign design
✅ Generate and present periodic reports to different stakeholders
✅ Work with marketing, sales, and other departments to assist with campaign and sales effectiveness
✅ Perform general marketing activities
✅ Complete other tasks as assigned
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Degree in Marketing or similar
Experience: 3 - 5 years of experience in a similar role
Required Skills:
- Proficient in Microsoft Office/365 applications including PowerPoint and exceptional Excel skills
- Excellent verbal and written English language and communication skills
- Attention to detail
- Ability to work in a fast-paced environment with multiple priorities
- Marketing experience in general with email and digital marketing experience being a plus
- Experience working with CRM and marketing applications/platforms
Preferred Skills:
- Health Information Technology (HIT) and medical revenue cycle management experience
- Experience working with SAP Marketing Cloud, Sales Cloud, Analytics Cloud, or CRM
ASSUMPTION: Candidates with experience in the healthcare industry or relevant marketing technologies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 500,000 - 800,000 per annum (AI-estimated based on role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance program
- Training and development opportunities
Working Hours: Evening shift (5:00pm - 2:15am)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing analyst role in India. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: CompuGroup Medical is a leading e-health company, providing software products and services to support medical and organizational activities in doctors’ offices, pharmacies, laboratories, hospitals, and social welfare institutions. Its information services contribute towards safer and more efficient healthcare.
Company Size: CompuGroup Medical has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: 1987, with headquarters in Koblenz am Rhein, Germany
Company Description:
- CompuGroup Medical is one of the leading e-health companies in the world
- Its software products are designed to support all medical and organizational activities in various healthcare settings
- The company has a strong global presence, with locations in 19 countries and products in 60 countries worldwide
Company Specialties:
- eHealth
- Healthcare
- Software
- HIS (Hospital Information System)
- KIS (Clinic Information System)
- AIS (Apotheke Informationssystem)
- LIS (Laboratory Information System)
- Warenwirtschaftssystem (Logistics)
- Digital Health
- Electronic Patient Records
Company Website: www.cgm.com
ASSUMPTION: CompuGroup Medical's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department or the broader organization
Reporting Structure: The Marketing Analyst will report directly to the Marketing Department and work closely with the Sales Department
Work Arrangement: On-site, evening shift (5:00pm - 2:15am)
Growth Opportunities:
- Progression to a senior marketing role within the department
- Expansion into other areas of the business, such as sales or product management
- International assignments, given the company's global presence
ASSUMPTION: The night shift schedule may limit opportunities for in-person collaboration and networking with other departments, but it may also provide opportunities for focused work and reduced distractions.
🌍 Location & Work Environment
Office Type: On-site, with a multi-country team environment
Office Location(s): Prayagraj, Uttar Pradesh, India
Geographic Context:
- Prayagraj is located in the Indian state of Uttar Pradesh, with a population of over 1.1 million
- The city is known for its historical and cultural significance, with several notable landmarks and attractions
- Prayagraj has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Evening shift (5:00pm - 2:15am), with a total of 40 working hours per week
ASSUMPTION: The evening shift schedule may require candidates to adjust their personal and family lives, but it may also provide a better work-life balance for those who prefer to work non-traditional hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills, both written and verbal
- Cultural fit and adaptability to a global work environment
- Technical skills, including proficiency in Microsoft Office and relevant marketing tools
Application Tips:
- Highlight relevant experience and skills in your resume, using keywords from the job description
- Tailor your cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Marketing Analyst, Night Shift, Market Research, Data Analysis, Campaign Design, Sales Effectiveness, Attention to Detail, Communication Skills, Digital Marketing, CRM Applications, Microsoft Office, Excel Skills
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's analytical and communication skills.
🛠️ Tools & Technologies
- Microsoft Office/365 applications (PowerPoint, Excel)
- CRM and marketing applications/platforms (e.g., SAP Marketing Cloud, Sales Cloud, Analytics Cloud, or CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven and analytical
- Adaptable and flexible, with the ability to work independently
- Collaborative and team-oriented, with strong communication skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working non-traditional hours and adapting to a night shift schedule?
- Do you possess strong communication skills and the ability to work effectively in a global team?
ASSUMPTION: CompuGroup Medical values candidates who are passionate about improving healthcare through technology and who possess strong analytical and communication skills.
⚠️ Potential Challenges
- Adapting to a night shift schedule and maintaining a healthy work-life balance
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Working effectively in a global team with diverse cultural backgrounds and time zones
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
ASSUMPTION: The potential challenges of this role may be mitigated by strong time management skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing analyst positions in that it requires a night shift schedule, allowing for focused work and reduced distractions
- CompuGroup Medical's global presence and diverse product offerings provide unique opportunities for career growth and development
- This role may offer opportunities for international assignments and exposure to different markets and cultures
ASSUMPTION: The unique aspects of this role, such as the night shift schedule and global team environment, may appeal to candidates who prefer non-traditional work arrangements and a dynamic, multicultural work environment.
📝 Sample Projects
- Conducting market research and analysis to identify new business opportunities
- Developing and implementing data-driven marketing strategies to improve campaign effectiveness
- Analyzing sales data to identify trends and optimize sales performance
- Creating and presenting periodic reports to stakeholders on marketing performance and campaign results
ASSUMPTION: The specific projects assigned to the Marketing Analyst may vary depending on the company's current priorities and the needs of the marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does the marketing department collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing department or the broader organization?
- How does the company support work-life balance for employees working non-traditional hours?
- Can you provide examples of successful marketing campaigns and the role that data analysis played in their development and execution?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the work environment, and demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
