📌 Core Information
🔹 Job Title: Honda Brand Specialist
🔹 Company: All Roads
🔹 Location: Dundalk, Maryland, United States
🔹 Job Type: Full-Time
🔹 Category: Automotive
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing exceptional customer service and sales support for Honda vehicles
- Working in a fast-paced, high-energy environment
- Utilizing strong communication and interpersonal skills to build customer relationships
- Collaborating with a team to achieve sales goals and provide outstanding customer satisfaction
ASSUMPTION: This role requires a high level of customer focus and enthusiasm, with a strong preference for candidates with prior sales or customer-facing experience.
📋 Key Responsibilities
✅ Determine customer needs and discuss vehicle options while providing test drives and demonstrating automotive features (must have a valid driver’s license)
✅ Follow up with existing and potential customers to generate leads and convert them into sales, utilizing CRM for tracking interactions
✅ Complete quotes, return email/voicemail, other functions including running credit applications and processing transaction paperwork
✅ Prepare sold vehicles for customers prior to customer arrival
✅ Perform the delivery presentation- ensuring the customer understands the vehicle’s operating features, warranty, and paperwork
ASSUMPTION: This role involves a significant amount of customer interaction and requires strong communication skills, as well as the ability to multitask and manage time effectively.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 0-2 years of experience in retail sales, restaurant business, or customer-facing sales (preferred)
Required Skills:
- Customer-focused and detail-oriented
- High energy and enthusiasm
- Strong communication and interpersonal skills
- Valid driver’s license
Preferred Skills:
- Bilingual (Spanish)
- Experience with CRM software
- Knowledge of the automotive industry
ASSUMPTION: While prior sales experience is preferred, the company is willing to provide training for the right candidate with a strong work ethic and passion for customer service.
💰 Compensation & Benefits
Salary Range: $75,000 - $150,000 annually (based on experience and performance)
Benefits:
- State of the art facilities
- Excellent earning potential and advancement opportunities
- Industry-leading benefits, including medical, dental, and vision insurance on the 1st of the month after 30 days of employment
- 401(k) with company contribution
- Paid time off and company-paid holidays
- Employee referral program
Working Hours: 40 hours per week, with a rare 40-hour workweek schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1917
Company Description:
- All Roads is a leading, privately-owned holding company that powers businesses and consumers through its three divisions: Equipment, Truck, and Automotive
- The company represents 20+ brands operating at 45+ locations spanning the Eastern US
- All Roads is committed to providing exceptional service to its customers, with a focus on quality and value-added service
Company Specialties:
- Commercial Trucks
- Commercial Equipment
- Retail Automotive
- Construction Equipment
- Wholesale Parts
- Automotive Parts
- Equipment Parts
- Mobile Repair Service
- Hydraulic Repair Service
Company Website: AllRoadsCompany.com
ASSUMPTION: All Roads is a well-established company with a diverse range of brands and services, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for advancement based on performance
Reporting Structure: This role reports directly to the Sales Manager
Work Arrangement: On-site, with a rare 40-hour workweek schedule
Growth Opportunities:
- Advancement to a Senior Sales Consultant or Sales Manager role
- Cross-training and development opportunities within the All Roads group of companies
- Potential to sell new Ford, new Honda, and new Acura vehicles as well
ASSUMPTION: This role offers significant growth potential for motivated individuals looking to build a career in the automotive industry.
🌍 Location & Work Environment
Office Type: State-of-the-art facilities
Office Location(s): 925 Merritt Blvd, Dundalk, Maryland 21222, US
Geographic Context:
- Dundalk is a city in Baltimore County, Maryland, with a population of approximately 63,000
- The city is located near the Patapsco River and offers a mix of urban and suburban living
- Dundalk is home to several major employers, including All Roads, and offers a variety of housing options and amenities
Work Schedule: Monday-Saturday, with a rare 40-hour workweek schedule
ASSUMPTION: The work environment at All Roads is fast-paced and high-energy, with a focus on customer satisfaction and team collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Sales Manager
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Customer service skills and sales ability
- Communication and interpersonal skills
- Problem-solving and time management skills
- Adaptability and enthusiasm for the role
Application Tips:
- Highlight any relevant sales or customer service experience in your resume
- Tailor your cover letter to demonstrate your enthusiasm for the role and the Honda brand
- Prepare for behavioral interview questions that focus on customer service scenarios and problem-solving
ATS Keywords: Honda, sales, customer service, automotive, test drive, CRM, lead generation, follow-up, delivery presentation
ASSUMPTION: The interview process at All Roads is designed to assess the candidate's customer service skills, sales ability, and cultural fit within the organization.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Automotive industry-specific software and platforms
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with CRM software and basic computer skills are required for this role, with additional training provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality and excellence
- Teamwork and collaboration
- Integrity and respect
- Adaptability and continuous improvement
Work Style:
- Fast-paced and high-energy environment
- Focus on customer satisfaction and sales goals
- Strong emphasis on team collaboration and support
Self-Assessment Questions:
- Do you have a passion for providing exceptional customer service and sales support?
- Are you comfortable working in a fast-paced, high-energy environment?
- Do you possess strong communication and interpersonal skills?
- Are you able to multitask and manage your time effectively?
ASSUMPTION: All Roads values candidates who are enthusiastic, detail-oriented, and passionate about providing exceptional customer service and sales support in a fast-paced, team-oriented environment.
⚠️ Potential Challenges
- The fast-paced, high-energy work environment may be challenging for candidates who prefer a slower pace or more structured work environment
- The role requires a significant amount of customer interaction, which may be challenging for candidates who are introverted or prefer working independently
- The work schedule may be challenging for candidates with personal commitments or responsibilities that conflict with the required work hours
- The role may require working on weekends and holidays, depending on business needs
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and development within the automotive industry.
📈 Similar Roles Comparison
- Compared to other sales consultant roles, this position offers a rare 40-hour workweek schedule and a focus on customer satisfaction and quality
- This role is specific to the Honda brand, providing an opportunity to specialize in a particular automotive brand
- Career paths within All Roads may include advancement to senior sales consultant or sales manager roles, as well as opportunities for cross-training and development within the group of companies
ASSUMPTION: This role offers unique advantages and opportunities compared to similar roles within the automotive industry.
📝 Sample Projects
- Developing and implementing a customer referral program to increase sales and customer satisfaction
- Collaborating with the marketing team to create targeted promotions and advertising campaigns for Honda vehicles
- Assisting with the launch of a new Honda model or special promotion, requiring additional customer support and sales efforts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Honda Brand Specialist may be involved in, highlighting the role's focus on customer service, sales, and team collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its sales consultants?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company measure success for this role, and what are the key performance indicators (KPIs)?
- What opportunities are there for advancement within the company, and how can I position myself for these opportunities?
ASSUMPTION: These interview questions are designed to provide insight into the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant sales or customer service experience and skills
- Write a cover letter that demonstrates your enthusiasm for the role and the Honda brand
- Prepare for your interview by researching the company and practicing common interview questions and responses
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
