📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing automation strategies
- Optimizing digital marketing efforts
- Measuring and analyzing campaign effectiveness
- Collaborating with cross-functional teams
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in digital marketing and a solid understanding of marketing automation tools.
📋 Key Responsibilities
✅ Develop and implement marketing automation strategies to improve customer engagement and drive business growth
✅ Collaborate with cross-functional teams to integrate marketing automation into overall marketing strategy
✅ Design, execute, and optimize digital marketing campaigns using marketing automation tools
✅ Analyze campaign performance and provide data-driven insights to inform future strategies
✅ Stay up-to-date with industry trends and best practices in marketing automation
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on marketing automation
Required Skills:
- Proven experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Proficient in Google Analytics and other web analytics tools
- Familiarity with A/B testing and optimization strategies
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Fluency in additional languages
- Experience in the financial services industry
ASSUMPTION: Candidates with experience in a similar role or relevant industry will be given preference.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a mid-level marketing role in London)
Benefits:
- Competitive benefits package
- Pension plan
- Health and dental insurance
- Employee discounts and perks
Working Hours: 35 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1864 (Headquarters in Toronto, Canada)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
- RBC offers a wide range of financial services, including personal and commercial banking, wealth management, insurance, and capital markets.
- RBC is committed to sustainability and community engagement, supporting a broad range of community initiatives through donations, community investments, and employee volunteer activities.
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: RBC is a large, established company with a strong brand and a diverse range of products and services. This role offers the opportunity to work in a dynamic, global environment with a focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Digital Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Progression to a senior marketing role within the digital marketing team
- Expansion into other areas of marketing or related fields (e.g., product management, customer experience)
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 100 Bishopsgate, London, United Kingdom
Geographic Context:
- London is a major global financial hub, with a vibrant and diverse cultural scene
- The office is located in the heart of the City of London, within walking distance of major transportation links
- The area offers a wide range of amenities, including restaurants, shops, and parks
Work Schedule: Standard office hours, with flexibility for remote work on an as-needed basis
ASSUMPTION: The location and work environment offer a dynamic and engaging setting for this role, with easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site interview with the hiring manager and a member of the digital marketing team
- Final interview with the Head of Digital Marketing
Key Assessment Areas:
- Technical skills and experience with marketing automation tools
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Cultural fit and alignment with RBC's values
Application Tips:
- Highlight relevant experience with marketing automation tools and analytics
- Include specific examples of successful digital marketing campaigns and their outcomes
- Tailor your resume and cover letter to emphasize your fit for this role and RBC's values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
ATS Keywords: Marketing Automation, Digital Marketing, Google Analytics, A/B Testing, CRM, Marketing Campaigns, Data Analysis, Teamwork, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical mindset, and cultural fit with RBC's values.
🛠️ Tools & Technologies
- Marketo, HubSpot, or Pardot
- Google Analytics
- CRM (e.g., Salesforce, Microsoft Dynamics)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools and a strong working knowledge of Google Analytics and other web analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Reliable
- Respectful
- Inclusive
- Collaborative
- Innovative
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results through marketing automation strategies?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong analytical mindset and the ability to translate data insights into actionable strategies?
ASSUMPTION: Candidates who are a strong cultural fit will have a proven track record of driving results through marketing automation strategies, a strong analytical mindset, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Working in a large, matrixed organization can present unique challenges in terms of communication and collaboration
- The role may require occasional travel to other RBC offices or client sites
- The pace of work can be intense, with tight deadlines and high expectations
- The role may require working with sensitive customer data and adhering to strict data privacy regulations
ASSUMPTION: Candidates should be prepared to navigate the complexities of a large organization, manage their time effectively, and maintain a strong attention to detail when working with sensitive data.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Automation Manager in other industries, but may have additional responsibilities related to the financial services sector
- In the financial services industry, marketing automation is often used to support customer acquisition, retention, and engagement strategies
- Career progression in this role may lead to senior marketing roles within the digital marketing team or other areas of marketing within the financial services industry
ASSUMPTION: Candidates should be aware of the unique aspects of marketing automation in the financial services industry and the potential career progression opportunities within the role.
📝 Sample Projects
- Developing and executing a marketing automation strategy to improve customer engagement and drive business growth for a new product launch
- Optimizing digital marketing campaigns using A/B testing and analytics to improve conversion rates and reduce customer acquisition costs
- Collaborating with the sales team to develop targeted email campaigns that support the sales pipeline and drive revenue growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing automation landscape within the organization and how this role fits into that structure?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how does this role support addressing those challenges?
- How does RBC support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does RBC foster a culture of innovation and continuous improvement within its marketing team?
ASSUMPTION: These questions will help candidates better understand the organization's priorities, culture, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the RBC Careers website
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation tools and analytics
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment
- Research RBC's values and be prepared to discuss how your personal values align with the company's culture
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
