IBA Campaign Manager

📌 Core Information

🔹 Job Title: IBA Campaign Manager

🔹 Company: Metcash

🔹 Location: Macquarie Park, NSW, Australia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing supplier-funded marketing campaigns
• Working with national liquor brands and independent retailers
• Collaborating with internal and external stakeholders
• Managing campaign budgets and reporting on performance
• Ensuring campaigns meet brand, legal, and regulatory requirements

ASSUMPTION: This role requires a dynamic and detail-oriented individual with strong commercial acumen and a solutions-focused mindset.

📋 Key Responsibilities

Campaign Management:

• Lead end-to-end management of supplier-funded campaigns
• Align campaign activity with business objectives and retailer value
• Brief and manage creative, media, and design partners
• Build strong working relationships with internal stakeholders
• Own campaign budgets and track spend accurately
• Prepare campaign communications and post-campaign performance reports
• Ensure all marketing collateral meets brand, legal, and regulatory requirements
• Contribute to team planning, weekly WIPs, and state engagement sessions

ASSUMPTION: The role involves managing multiple stakeholders and deadlines, requiring strong project management skills and attention to detail.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in marketing or campaign management, ideally within FMCG, liquor, or retail

Required Skills:

• Campaign management
• Marketing
• Project management
• Stakeholder engagement
• Budget management
• Creative agency management
• Retail knowledge
• Problem-solving
• Communication
• Attention to detail

Preferred Skills:

• Not specified

ASSUMPTION: The role requires a proactive, problem-solving mindset with strong adaptability and excellent communication skills.

💰 Compensation & Benefits

Salary Range: Not specified (Industry standard for a Marketing Manager in Australia: AUD 120,000 - 160,000 per year)

Benefits:

• 5th week of annual leave
• 2 well-being days and 1 volunteer day annually
• Learning and development opportunities
• 12 weeks of gender-neutral paid parental leave for primary carers
• Supportive and flexible work environment (Flex Ready accredited workplace)
• Family-friendly work environment
• Bronze employer for LGBTQ inclusion
• Neutral gender pay gap of under 5%
• Gold accreditation by Mental Health Australia
• Great team member discounts and perks

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Marketing Manager in Australia, with experience and company size influencing the final offer.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale distribution and marketing, focusing on independent retailers

Company Size: 201-500 employees

Founded: 1918 (as Metcash Limited)

Company Description:

• Australia's leading wholesale distribution company
• ASX top 125 listed company
• Supports independent retailers to be the 'Best Store in Their Town'
• Dedicated to fostering diversity and inclusion in the workplace

Company Specialties:

• Wholesale distribution
• Marketing support for independent retailers
• Food, liquor, and hardware pillars

Company Website: metcash.com.au

ASSUMPTION: Metcash is a large, established company with a strong focus on supporting independent retailers and fostering diversity and inclusion.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports to the Marketing Manager, Liquor

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential progression to Marketing Manager, Liquor
• Broad exposure to various aspects of marketing and campaign management
• Opportunities to work with national liquor brands and independent retailers

ASSUMPTION: This role offers growth opportunities in marketing and campaign management, with potential progression to a managerial position.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Macquarie Park, NSW, Australia

Geographic Context:

• Urban area with easy access to public transportation
• Close to shopping centers, restaurants, and other amenities
• Convenient for employees living in nearby suburbs

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The office location is convenient for employees, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final round interview with key stakeholders

Key Assessment Areas:

• Campaign management experience
• Industry knowledge (FMCG, liquor, or retail)
• Problem-solving skills
• Communication and stakeholder engagement
• Budget management and ROI reporting

Application Tips:

• Tailor your resume to highlight relevant campaign management experience
• Prepare examples of successful campaigns you've managed
• Research Metcash and the liquor industry to demonstrate your understanding
• Practice common interview questions and prepare thoughtful responses

ATS Keywords: Campaign management, marketing, project management, stakeholder engagement, budget management, creative agency management, retail knowledge, problem-solving, communication, attention to detail

ASSUMPTION: The interview process focuses on assessing the candidate's campaign management experience, industry knowledge, and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Campaign management software (e.g., Hootsuite, Buffer, or Sprout Social)
• Project management tools (e.g., Asana, Trello, or Jira)
• Budget tracking tools (e.g., Google Sheets or Microsoft Excel)
• Creative and design software (e.g., Adobe Creative Suite)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite, campaign management software, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Supporting local communities
• Fostering diversity and inclusion
• Promoting sustainable business practices

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and proactive

Self-Assessment Questions:

• How do you align with Metcash's commitment to supporting local communities?
• Describe a time when you had to adapt to significant change in a project or campaign?
• How do you ensure the success of a campaign while managing multiple stakeholders and deadlines?

ASSUMPTION: Metcash values candidates who align with their commitment to supporting local communities and can adapt to change while managing multiple stakeholders.

⚠️ Potential Challenges

• Managing multiple stakeholders and deadlines
• Adapting to changes in campaign requirements or priorities
• Working with external suppliers and creative agencies
• Ensuring campaigns meet brand, legal, and regulatory requirements

ASSUMPTION: The role presents challenges in managing multiple stakeholders, adapting to change, and ensuring campaign compliance with brand and regulatory requirements.

📈 Similar Roles Comparison

• Marketing Manager, Liquor (Metcash)
• Oversees the marketing strategy for the liquor pillar
• Works closely with the IBA Campaign Manager to align campaigns with business objectives
• Campaign Manager, FMCG (Company X)
• Manages supplier-funded campaigns for FMCG products
• Works with national brands and independent retailers
• Campaign Manager, Retail (Company Y)
• Manages in-store marketing campaigns for retail stores
• Works with retail-specific brands and promotions

ASSUMPTION: The IBA Campaign Manager role is similar to other campaign management roles but focuses on the liquor industry and national liquor brands.

📝 Sample Projects

• Developing and executing a supplier-funded campaign for a national liquor brand, including catalogues, digital promotions, POS materials, and in-store activations
• Managing the end-to-end process for a seasonal campaign, from brief to post-campaign reporting, ensuring alignment with business objectives and retailer value
• Collaborating with internal stakeholders to create targeted campaigns for specific retailer segments, tailoring messaging and offers to meet their unique needs

ASSUMPTION: Sample projects involve developing and executing campaigns for national liquor brands, managing the end-to-end campaign process, and collaborating with internal stakeholders to create targeted campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing strategy for the liquor pillar?
• What are the most challenging aspects of managing campaigns for national liquor brands?
• How does Metcash support the growth and development of its campaign managers?
• What are the key performance indicators (KPIs) used to measure campaign success, and how are they tracked and reported?

ASSUMPTION: Interview questions should focus on understanding the role's priorities, challenges, and growth opportunities, as well as the company's campaign management strategies and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Metcash careers portal
• Tailor your resume to highlight relevant campaign management experience and skills
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of successful campaigns you've managed, demonstrating your ability to develop and execute commercially led campaigns across multiple channels
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.