Import Marketing Intern (Food Industry)

📌 Core Information

🔹 Job Title: Import Marketing Intern (Food Industry)

🔹 Company: Lactalis American Group Inc

🔹 Location: New York, NY

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the execution of marketing plans for Président® and Specialty Imported brands
• Developing new packaging and launching new products
• Performing market and competition analysis
• Creating sales and in-store materials
• Engaging in digital marketing activities

ASSUMPTION: This role is ideal for a recent graduate or current student seeking hands-on marketing experience in the food industry, with a focus on dairy products.

📋 Key Responsibilities

✅ Assist in the development and execution of marketing programs, including consumer promotions

✅ Help in performing market and competition analysis; tracking tool research

✅ Develop sales and in-store materials

✅ Engage in digital marketing activities

✅ Market data mining & analysis

ASSUMPTION: The role requires a proactive, dynamic, analytical, and result-oriented approach to marketing tasks.

🎯 Required Qualifications

Education: Graduating with a BA or MBA with specialization in marketing or data analytics

Experience: Some practical experience through prior internships or professional experiences. Experience with IRI is a plus.

Required Skills:

• Strong analytical skills and proficiency in analyzing complex data sets using Excel
• Attention to detail and concern for accuracy
• Passion for brand marketing and eagerness to learn and grow
• Open-mindedness and capacity to understand/analyze/react
• Strong communication and organizational skills, teamwork ability
• Proactivity and ability to multi-task and coordinate activities between several departments
• Significant knowledge of current software systems including: Outlook, Word, Excel
• Interest in foreign cultures and capacity to adapt to US/French business cultures
• Interest in food as part of a lifestyle; cheese amateur

Preferred Skills:

• Experience with IRI

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $24 - $26 per hour. This is a paid internship with a 12-month duration.

Benefits:

• Paid internship
• Opportunities for growth and career advancement within the company

Working Hours: Full-time, 40-hour weekly commitment

ASSUMPTION: The salary range is based on industry standards for marketing internships in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Lactalis American Group Inc operates in the Food and Beverage Manufacturing industry, with a focus on dairy products.

Company Size: The company has 1,001-5,000 employees, providing a mid-sized work environment with ample opportunities for growth and collaboration.

Founded: Lactalis American Group Inc was founded in 1980 and is a subsidiary of the world's largest dairy company, Lactalis.

Company Description:

• Lactalis American Group Inc is a U.S. subsidiary of the world’s largest dairy company, producing a wide assortment of cheeses and distributing UHT milk under various brands.
• The company is passionate about making great dairy products and connecting people through food.
• Lactalis American Group Inc offers an enviable range of dairy brands, including Président®, Galbani®, and Parmalat®.

Company Specialties:

• Cheese manufacturing and distribution
• UHT milk production and distribution
• Import and marketing of specialty dairy products

Company Website: lactalisamericangroup.com

ASSUMPTION: Lactalis American Group Inc is committed to providing high-quality dairy products and fostering a collaborative work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or current students seeking to launch their marketing careers in the food industry.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager in charge of the Président® and Specialty Imported brands.

Work Arrangement: This is an on-site, full-time position with a 40-hour weekly commitment.

Growth Opportunities:

• Upon successful completion of the internship, there may be opportunities for full-time employment within the company.
• The company promotes from within, providing opportunities for career advancement.

ASSUMPTION: This role offers a unique opportunity to gain hands-on marketing experience in the food industry and potentially grow within the company.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Buffalo, NY, with additional offices in New York, NY, and other locations across the United States.

Office Location(s): 80 Pine Street, Mezzanine, New York, NY 10005, US

Geographic Context:

• The New York office is located in the heart of the city's financial district, offering easy access to public transportation and various amenities.
• New York City provides a vibrant and diverse cultural scene, with numerous opportunities for personal and professional growth.

Work Schedule: The work schedule is Monday through Friday, with standard business hours.

ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Marketing knowledge and skills
• Analytical thinking and problem-solving
• Communication and teamwork abilities
• Adaptability and cultural awareness

Application Tips:

• Highlight relevant marketing experience and coursework in your resume and cover letter.
• Demonstrate your passion for brand marketing and the food industry in your application materials.
• Prepare for behavioral and situational interview questions that assess your analytical, communication, and teamwork skills.

ATS Keywords: Marketing Intern, Marketing Plan, Brand Marketing, Consumer Promotions, Market Analysis, Digital Marketing, Food Industry, Dairy Products, Président, Specialty Imported Brands

ASSUMPTION: The application process may vary, and it is essential to follow the company's instructions carefully and tailor your application materials to the specific role and company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel)
• IRI (a plus)
• Marketing and data analysis software (specific tools may vary)

ASSUMPTION: The required tools and technologies may vary depending on the specific projects and tasks assigned to the Marketing Intern.

👔 Cultural Fit Considerations

Company Values:

• Ambition: The company encourages employees to set ambitious goals and strive for excellence.
• Engagement: Lactalis American Group Inc fosters a collaborative and engaging work environment, where employees are encouraged to contribute ideas and innovations.
• Simplicity: The company values simplicity in its operations and communication, ensuring that processes are efficient and easy to understand.

Work Style:

• The company values proactivity, attention to detail, and a data-driven mindset combined with a creative approach to problem-solving.
• Lactalis American Group Inc encourages open-mindedness and the capacity to understand, analyze, and react to various situations.
• The company fosters a teamwork-oriented environment, where employees support one another and collaborate to achieve common goals.

Self-Assessment Questions:

• Do you have a strong passion for brand marketing and a desire to learn and grow in the food industry?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to US/French business cultures?
• Do you possess strong communication, organizational, and teamwork abilities, and are you able to multi-task and coordinate activities between several departments?

ASSUMPTION: Candidates should assess their alignment with the company's values and work style to ensure a successful and fulfilling internship experience.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously.
• Candidates may need to adapt to US/French business cultures and work environments.
• The role may involve regular tastings of cheese and other dairy products, which could be challenging for candidates with dietary restrictions or allergies.
• The company's success depends on the quality of its products, and candidates may face pressure to maintain high standards.

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the import and marketing of specialty dairy products, providing a niche opportunity for candidates interested in the food industry.
• Compared to other marketing internships, this role offers a more specialized focus on the dairy industry and the opportunity to work with internationally recognized brands.
• Career paths within the company may include opportunities for growth and advancement in marketing, sales, or other related fields.

ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this internship opportunity when evaluating their career prospects.

📝 Sample Projects

• Developing a marketing plan for the launch of a new specialty imported cheese product
• Conducting market research and analysis to identify trends and opportunities in the dairy industry
• Creating sales and in-store materials to promote Président® and Specialty Imported brands

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Marketing Intern may encounter during their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall marketing strategy for the Président® and Specialty Imported brands?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and coursework
• Prepare for behavioral and situational interview questions that assess your analytical, communication, and teamwork skills
• Follow up with the company one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.