Indonesia Corn Brand Manager

📌 Core Information

🔹 Job Title: Indonesia Corn Brand Manager

🔹 Company: Bayer

🔹 Location: Multiple locations across Indonesia (Tangerang, Mojokerto, Banjarbaru, Bandung, Yogyakarta, Pekanbaru, Sukabumi, Surabaya, Medan, Cianjur, Semarang, Jakarta, Manado, Padang, Palembang, Pontianak)

🔹 Job Type: Full-time

🔹 Category: Agriculture, Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies for corn seeds and traits in Indonesia
• Leading cross-functional teams to define product offerings and optimize market positioning
• Driving demand generation efforts through targeted promotions and marketing campaigns
• Monitoring and evaluating go-to-market plans and marketing ROI
• Providing market intelligence and customer insights to contribute to regional portfolio strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Indonesian agricultural market, particularly the corn industry.

📋 Key Responsibilities

✅ Lead efforts in defining current and future corn seed and traits customer and market needs in Indonesia

✅ Develop corn growth strategy in Indonesia to strive for leadership position in corn business in Indonesia

✅ Drive the execution of corn seed and traits growth plans, define clear milestones with regular evaluation and action to ensure achieving the target

✅ Collaborate with cross-functional stakeholders to define product offerings, optimize positioning and enhance competitive advantage in the market

✅ Lead product launch plans through seamless cross-functional collaboration with local counterparts

✅ Drive the creation and execution of marketing programs and initiatives, ensure that they address grower needs and incorporate measurable, trackable metrics for effectiveness

✅ Drive demand generation efforts through targeted promotions, campaigns and delivering value communication

✅ Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, brand awareness, purchase intent, usage) against plan to ensure optimize P&I spending to maximize marketing ROI

✅ Contribute to regional portfolio strategy development by providing market intelligence and grower insights that reflect customer needs

✅ Provide required information and analyses for annual budgeting process

✅ Capture key marketing insights (farmer & channel partner insight development) and anticipate changes in the grower/channel landscape, behavior or needs and ensure reflection in related go-to-market strategies

✅ Build strong, valuable brands and ensure long-term growth, by developing and ensuring our brand message is strong and consistent across all channels and marketing efforts (e.g., events, email campaigns, web pages and promotional material)

✅ Oversee crop planning, inventory management, and product stewardship, ensuring product defense mechanisms are continuously enhanced

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to ensure the successful execution of growth plans and marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s Degree in Agriculture, Agribusiness, Crop Science, Marketing, Business Administration, or a related field. Master’s Degree (MBA) or equivalent in Marketing, Business, or Agricultural Economics is highly preferred.

Experience: 8+ years of experience in the agriculture or crop science industry with a focus on seeds, traits, or related sectors. Experience in corn seeds is highly desirable. Proven experience in product management, brand management, or marketing roles, ideally at a senior level.

Required Skills:

• Strategic Thinking and Planning
• Market Knowledge (Indonesian agricultural market, especially corn)
• Leadership (leading cross-functional teams and managing large-scale projects or product launches)
• Product Management and Brand Management
• Cross-Functional Collaboration
• Marketing Programs and Demand Generation
• Market Intelligence and Customer Insights
• Budgeting and Inventory Management
• Product Stewardship
• Communication (internal and external stakeholders)

Preferred Skills:

• Fluency in English and Indonesian
• Experience working in a multinational corporation
• Knowledge of Bayer's products and services

ASSUMPTION: Candidates with experience in the agriculture industry and a strong background in marketing or product management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Indonesia is typically IDR 30,000,000 - 40,000,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the agriculture and marketing sectors in Indonesia.

Benefits:

• Competitive salary and benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment
• Global company with a strong presence in the agriculture industry

Working Hours: Full-time position with standard working hours, Monday to Friday, 8:00 AM to 5:00 PM. May require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. The company's Crop Science division focuses on developing innovative solutions for modern agriculture, including seeds and traits for various crops, such as corn.

Company Size: Bayer is a large, multinational corporation with over 100,000 employees worldwide. This size offers opportunities for career growth and development within the organization.

Founded: Bayer was founded in 1863 and has a rich history in the chemical and pharmaceutical industries. The company has been active in the agriculture sector since the late 19th century.

Company Description:

• Bayer is committed to driving sustainable development and generating a positive impact with its businesses.
• The company's mission is to advance life for all of us by reimagining how we care for ourselves and one another, improving approaches to patient care, and finding better ways to nourish our communities around the world.
• Bayer's Crop Science division is dedicated to pioneering new possibilities in agriculture, helping farmers to achieve better yields and improve their livelihoods.

Company Specialties:

• Pharmaceuticals
• Consumer Health
• Crop Science
• Life Sciences
• Research
• Innovation
• Sustainability
• Health Care
• Digital Farming
• Food Security
• Science For Better and Innovation

Company Website: www.bayer.com

ASSUMPTION: Bayer's extensive experience and resources in the agriculture industry make it an attractive employer for professionals seeking to advance their careers in the sector.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and industry expertise.

Reporting Structure: The Indonesia Corn Brand Manager will report directly to the Head of Marketing for Bayer's Crop Science division in Indonesia and collaborate with cross-functional teams across the organization.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects, depending on the company's policies and the manager's discretion.

Growth Opportunities:

• Potential advancement to regional or global marketing roles within Bayer's Crop Science division
• Opportunities to gain experience in cross-functional collaboration and project management
• Possibility to work on high-impact projects that drive sustainable development in the agriculture industry

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to apply their skills in the agriculture industry and contribute to Bayer's mission of advancing life for all of us.

🌍 Location & Work Environment

Office Type: Bayer's offices in Indonesia are modern, professional environments with a collaborative and inclusive work culture.

Office Location(s): The role requires frequent travel to various locations across Indonesia, including Tangerang, Mojokerto, Banjarbaru, Bandung, Yogyakarta, Pekanbaru, Sukabumi, Surabaya, Medan, Cianjur, Semarang, Jakarta, Manado, Padang, Palembang, and Pontianak.

Geographic Context:

• Indonesia is the world's fourth most populous country and the largest archipelago in the world, consisting of over 17,000 islands.
• The country has a tropical climate and is known for its diverse ecosystems, rich cultural heritage, and vibrant economy.
• Indonesia's agriculture sector is a significant contributor to the country's GDP, with corn being one of the most important crops.

Work Schedule: The work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with occasional overtime or weekend work as needed to meet project deadlines.

ASSUMPTION: The diverse geographic context of Indonesia offers unique challenges and opportunities for marketing professionals in the agriculture industry, requiring a deep understanding of local market conditions and customer needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Bayer careers portal
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant stakeholders
• Background and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Industry knowledge and market insights
• Leadership and team management skills
• Marketing and product management expertise
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Indonesian agricultural market and Bayer's products and services
• Prepare examples of your past achievements in marketing or product management to showcase your qualifications
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Indonesia, Corn, Brand Manager, Marketing, Product Management, Agriculture, Crop Science, Strategic Thinking, Market Knowledge, Leadership, Bayer

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, industry knowledge, and leadership skills, as well as their cultural fit with Bayer's organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Industry-specific software and platforms (e.g., agricultural market intelligence tools, crop management systems)

ASSUMPTION: The tools and technologies required for this role will depend on the specific needs of the projects and the company's internal systems. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Science for a better life
• Sustainability
• Innovation
• Collaboration
• Openness
• Responsibility

Work Style:

• Bayer fosters a dynamic and inclusive work environment that encourages creativity, collaboration, and continuous learning
• The company values diversity and promotes a culture of respect and appreciation for individual contributions
• Bayer's work style emphasizes accountability, results-driven approach, and a strong commitment to the company's mission and values

Self-Assessment Questions:

• Do you align with Bayer's company values, particularly 'Science for a better life' and 'Sustainability'?
• Are you comfortable working in a dynamic and inclusive work environment that encourages collaboration and continuous learning?
• Do you have a strong commitment to Bayer's mission and values, and are you willing to take on significant responsibilities to drive the company's success?

ASSUMPTION: Candidates who share Bayer's commitment to science, sustainability, and innovation, and who thrive in a dynamic and inclusive work environment, will be the best fit for this role.

⚠️ Potential Challenges

• Managing a large and diverse team across multiple locations in Indonesia
• Balancing the demands of local market needs with regional and global strategic objectives
• Navigating the complex regulatory environment for agricultural products in Indonesia
• Adapting to the dynamic and sometimes unpredictable nature of the Indonesian agricultural market
• Managing a significant workload and meeting tight deadlines for project deliverables

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of the Indonesian agricultural market and Bayer's products and services.

📈 Similar Roles Comparison

• Compared to other marketing roles in the agriculture industry, this role offers a unique opportunity to work on high-impact projects that drive sustainable development in the sector
• Unlike other marketing roles, this position requires a strong understanding of the Indonesian agricultural market and a commitment to Bayer's mission of advancing life for all of us
• Career progression in this role may lead to regional or global marketing positions within Bayer's Crop Science division, offering opportunities for international exposure and growth

ASSUMPTION: This role offers a unique blend of marketing, product management, and strategic planning responsibilities, making it an attractive opportunity for experienced professionals seeking to advance their careers in the agriculture industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new corn seed product in a specific region of Indonesia
• Conducting market research to identify customer needs and preferences for corn seeds and traits in Indonesia
• Collaborating with cross-functional teams to optimize product positioning and enhance competitive advantage in the Indonesian corn market
• Monitoring and evaluating the effectiveness of go-to-market plans and marketing ROI for corn seed and trait products in Indonesia

ASSUMPTION: These projects require a strong understanding of the Indonesian agricultural market, as well as excellent project management, communication, and leadership skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term strategy for the corn business in Indonesia and how this role contributes to that strategy?
• How does Bayer support the professional development and growth of its employees in marketing and product management roles?
• Can you provide examples of how Bayer fosters a dynamic and inclusive work environment that encourages collaboration and continuous learning?
• How does Bayer measure the success of its marketing campaigns and go-to-market plans for corn seed and trait products in Indonesia?
• What are the key challenges facing the corn business in Indonesia, and how does this role address those challenges?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Bayer careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in marketing or product management to showcase your qualifications
• Research Bayer's products and services, as well as the Indonesian agricultural market, to demonstrate your understanding of the company and the industry
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.