📌 Core Information
🔹 Job Title: Industry Marketing Strategist
🔹 Company: Sprout Social
🔹 Location: Remote US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing vertical marketing strategies
- Collaborating with sales teams to drive lead generation and enhance customer experience
- Managing multiple digital and in-person marketing programs
- Executing industry marketing plans aligned with vertical marketing goals
- Exploring ABM 1:few campaigns and personalized content strategies
ASSUMPTION: This role requires a high level of organization, creativity, and collaboration to manage multiple marketing programs and drive results.
📋 Key Responsibilities
✅ Develop, execute, and optimize vertical marketing strategies, focusing on industry-specific engagement
✅ Collaborate with vertical sales teams to understand market nuances and drive industry-specific go-to-market programs
✅ Manage multiple digital and in-person marketing programs with strong organization and attention to detail
✅ Execute industry marketing plans aligned with vertical marketing goals, including trade shows, outbound plays, ABM plays, executive activations, and virtual/in-person events
✅ Explore ABM 1:few campaigns, including target account selection, personalized content, and engagement strategies
✅ Ensure all prospects and clients receive an on-brand, best-in-industry experience
✅ Travel to events to execute on-site activations, collect customer feedback, and assist on-site teams with their goals
ASSUMPTION: This role requires a strong understanding of marketing strategies, sales partnerships, and event planning to successfully execute industry-specific marketing programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of relevant experience in event planning, campaign management, and sales partnership
Required Skills:
- Proven experience in event planning and campaign management
- Strong organizational and creative skills
- Ability to work independently and as part of a team
- Comfortable with a fast-paced environment and quick start mentality
- Ability to travel as needed for in-person engagements
Preferred Skills:
- Familiarity with one or more of the following industries: Higher Education, Government, Travel, Tourism, Hospitality, Healthcare, Financial Services, Professional Sports, Insurance, and/or Pharmaceutics
- Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
- Ability to follow brand guidelines and design aesthetically pleasing collateral
ASSUMPTION: Candidates with experience in multiple industries and a strong understanding of long sales cycles will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $68,400 (min) - $112,680 (max) USD annually
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave program
- Wellness initiatives
- Ongoing education and development opportunities
- Corporate social responsibility program
- State-of-the-art offices in Chicago and Seattle
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market data for similar roles in the United States. The benefits package is comprehensive and designed to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media management and analytics
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Provides comprehensive publishing, engagement, customer care, advocacy, and AI-powered business intelligence solutions
- Operates across all major social media networks and digital platforms
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, and Pinterest
- Engagement, Analytics, and Social Media ROI
- Marketing and Team Collaboration
- Social Listening and Publishing
Company Website: Sprout Social
ASSUMPTION: Sprout Social is a well-established company with a strong focus on social media management and analytics, making it an attractive option for marketing professionals looking to grow their careers in this field.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports directly to the Vertical Senior Field Marketing Manager
Work Arrangement: Remote OK, with occasional travel required for in-person engagements
Growth Opportunities:
- Expanding support to vertically aligned sales teams
- Developing vertical marketing suggestions with a best-in-class industry mindset
- Executing creative and intentional plays with a point of view
- Researching and redefining how to engage industry audiences more effectively
ASSUMPTION: This role offers significant growth potential for marketing professionals looking to expand their skills and advance their careers in the industry marketing space.
🌍 Location & Work Environment
Office Type: State-of-the-art offices in Chicago and Seattle
Office Location(s): Chicago, IL; Seattle, WA; Krakow, PL; Dublin, IE
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Occasional travel may be required for in-person engagements
- Sprout Social has a strong presence in the United States and Europe
Work Schedule: Full-time, typically 40 hours per week, with flexible hours as needed
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for marketing professionals seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Vertical Senior Field Marketing Manager
Key Assessment Areas:
- Industry knowledge and marketing strategy expertise
- Event planning and campaign management skills
- Ability to work collaboratively with sales teams
- Creativity and attention to detail
Application Tips:
- Highlight relevant industry experience and marketing strategy successes
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare examples of your event planning and campaign management work
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Industry Marketing, Vertical Marketing, Event Planning, Campaign Management, Sales Partnership, Lead Generation, Pipeline Acceleration, Marketing Strategy, Collaboration, Attention to Detail, Creativity, Organization, Multitasking, Industry Knowledge, Customer Experience, Digital Marketing, ABM Campaigns, Market Research
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant industry experience and marketing strategy expertise to increase their chances of success in the interview process.
🛠️ Tools & Technologies
- Sprout Social platform (social media management and analytics software)
- Marketing automation tools (e.g., Marketo, Pardot)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Collaboration and project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Sprout Social's platform and relevant marketing automation, event planning, and collaboration tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Results-driven
Work Style:
- Fast-paced and dynamic
- Creative and strategic
- Collaborative and team-oriented
- Results-driven and data-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with sales teams and other departments?
- Do you have a strong understanding of marketing strategies and event planning?
- Are you results-driven and data-focused in your approach to work?
ASSUMPTION: Applicants who are comfortable in fast-paced environments, strong collaborators, and results-driven individuals will be well-suited for this role at Sprout Social.
⚠️ Potential Challenges
- Managing multiple marketing programs and events simultaneously
- Balancing remote work and occasional travel for in-person engagements
- Keeping up with industry trends and best practices in marketing strategy
- Collaborating effectively with sales teams and other departments
ASSUMPTION: Applicants should be prepared to manage multiple priorities, balance remote work and travel, and adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on vertical marketing strategy and industry-specific engagement
- Similar roles may include Marketing Manager, Campaign Manager, or Event Manager, but with a stronger focus on industry-specific marketing strategies
- Career path comparison: This role offers significant growth potential for marketing professionals looking to advance their careers in the industry marketing space
ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from similar marketing positions to ensure they are a good fit for the industry marketing focus.
📝 Sample Projects
- Developing and executing a successful industry-specific marketing campaign
- Managing a large-scale event or trade show, driving strong attendance and engagement
- Creating and implementing an ABM 1:few campaign, generating qualified leads and accelerating pipeline
ASSUMPTION: Applicants should be prepared to provide examples of their marketing strategy, event planning, and campaign management work, with a focus on industry-specific engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Sprout Social?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the marketing team collaborate with sales teams to drive lead generation and enhance the customer buying journey?
- What opportunities are there for growth and advancement within the marketing department?
- How does Sprout Social support work-life balance for its employees?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and marketing strategy expertise
- Prepare examples of your event planning and campaign management work, with a focus on industry-specific engagement
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to provide additional examples of your work and participate in a case study or project-based assessment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
