📌 Core Information
🔹 Job Title: Industry Marketing Strategist
🔹 Company: Sprout Social
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing vertical marketing strategies
- Collaborating with sales teams to drive lead generation
- Managing multiple digital and in-person marketing programs
- Executing industry-specific go-to-market programs
- Traveling to events to execute on-site activations
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask and handle pressure. It also involves frequent travel for in-person engagements.
📋 Key Responsibilities
✅ Manage multiple digital and in-person marketing programs with strong organization and attention to detail
✅ Execute industry marketing plans aligned with vertical marketing goals, including trade shows, outbound plays, ABM plays, executive activations, and virtual/in-person events
✅ Explore ABM 1:few campaigns, including target account selection, personalized content, and engagement strategies
✅ Collaborate with sales teams to understand market nuances and drive industry-specific go-to-market programs
✅ Ensure all prospects and clients receive an on-brand, best-in-industry experience
✅ Travel to events to execute on-site activations, collect customer feedback, and assist on-site teams with their goals
ASSUMPTION: This role involves a high degree of collaboration with sales teams and other departments, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of relevant experience, including event planning, campaign management, and sales partnership
Required Skills:
- Proven experience in event planning and campaign management
- Strong organizational skills and attention to detail
- Ability to multitask and handle pressure
- Comfortable with frequent travel for in-person engagements
Preferred Skills:
- Familiarity with one or more of the following industries: Higher Education, Government, Travel, Tourism, Hospitality, Healthcare, Financial Services, Professional Sports, Insurance, and/or Pharmaceutics
- Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth
- Ability to follow brand guidelines and design aesthetically pleasing collateral
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $68,400 (min), $85,500 (mid), $102,600 (max) USD annually for Zone 2 (All other US states)
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave program
- Wellness initiatives
- Ongoing education and development opportunities
- Corporate social responsibility program
- State-of-the-art offices in Chicago and Seattle
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is for Zone 2 (All other US states). The range for Zone 1 (New York, California, Washington) is $75,240.00 (min), $94,100.00 (mid), $112,680.00 (max) USD annually.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media management and analytics
Company Size: 1,001-5,000 employees
Founded: 2010, with headquarters in Chicago, Illinois
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Provides a comprehensive suite of publishing, engagement, customer care, advocacy, and AI-powered business intelligence tools
- Operates across all major social media networks and digital platforms
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media platforms
- Engagement, Analytics, and Social Media ROI
- Marketing and Team Collaboration
- Social Listening and Publishing
Company Website: Sprout Social
ASSUMPTION: Sprout Social is a well-established company in the social media management industry, with a strong focus on providing comprehensive tools for brands to deliver smarter, faster business impact.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Vertical Senior Field Marketing Manager
Work Arrangement: Remote OK, with frequent travel for in-person engagements
Growth Opportunities:
- Expanding support to vertically aligned sales teams
- Developing vertical marketing strategies that align with team growth goals
- Executing creative and intentional plays with a point of view
- Researching and redefining how to engage industry audiences more effectively
ASSUMPTION: This role offers significant growth potential, as the industry marketing team expands and the company continues to grow.
🌍 Location & Work Environment
Office Type: State-of-the-art offices in Chicago and Seattle, with a remote-friendly culture
Office Location(s): Chicago, Illinois; Seattle, Washington
Geographic Context:
- Chicago: A major city in the Midwest, known for its vibrant culture, diverse neighborhoods, and strong job market
- Seattle: A major city on the West Coast, known for its tech industry, natural beauty, and outdoor recreation opportunities
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: While the role is remote-friendly, there may be times when on-site presence is required for specific events or projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and potential team members
- Final interview with the Vertical Senior Field Marketing Manager
Key Assessment Areas:
- Industry knowledge and understanding of vertical marketing strategies
- Ability to manage multiple projects and meet deadlines
- Strong organizational skills and attention to detail
- Effective communication and collaboration skills
- Creativity and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of vertical marketing strategies and industry-specific engagement
- Showcase your ability to manage multiple projects and meet deadlines
- Prepare questions about the company's vertical marketing strategies and growth opportunities
ATS Keywords: Industry Marketing, Vertical Marketing, Event Planning, Campaign Management, Sales Partnership, Lead Generation, Pipeline Acceleration, Marketing Strategy, Collaboration, Organization, Creativity, Multitasking, Industry Knowledge, Customer Engagement, Digital Marketing, ABM Campaigns, Market Research
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate's qualifications.
🛠️ Tools & Technologies
- Marketing automation and project management tools
- Social media management and analytics platforms
- Collaboration and communication tools
- Presentation and design software
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the candidate's skillset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Results-driven
Work Style:
- Fast-paced and dynamic
- Creative and strategic
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you approach managing multiple projects and meeting deadlines in a fast-paced environment?
- Can you describe a time when you successfully executed an industry-specific marketing strategy?
- How do you balance creativity and organization in your work?
ASSUMPTION: Sprout Social values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Traveling frequently for in-person engagements
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with remote team members and stakeholders
- Staying up-to-date with industry trends and best practices in vertical marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a strong focus on industry-specific engagement and vertical marketing strategies
- Unlike some marketing roles, this position involves frequent travel for in-person events and activations
- Career progression may involve expanding support to vertically aligned sales teams and developing vertical marketing strategies
ASSUMPTION: This role offers unique opportunities for growth and leadership within the industry marketing team.
📝 Sample Projects
- Executing a successful industry-specific trade show or event
- Developing and implementing an ABM 1:few campaign for a target industry
- Creating and executing a vertical marketing plan that drives lead generation and enhances the customer buying journey
ASSUMPTION: These sample projects demonstrate the strategic and tactical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current vertical marketing strategies and how this role will contribute to their evolution?
- How does the industry marketing team collaborate with other departments, such as sales and success, to drive business growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sprout Social support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate your interest in the role and the company's success, as well as your commitment to continuous learning and improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sprout Social careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on industry marketing, event planning, and campaign management
- Prepare questions about the company's vertical marketing strategies and growth opportunities
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
- If selected for an interview, be prepared to discuss your experience with industry-specific marketing strategies and your ability to manage multiple projects and meet deadlines
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
