Influencer and Social Media Manager

📌 Core Information

🔹 Job Title: Influencer and Social Media Manager

🔹 Company: Marketing Pros

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Building and managing an influencer marketing program focused on the US market
• Identifying, engaging, and maintaining relationships with micro and macro influencers
• Managing organic social channels, primarily Instagram and TikTok
• Repurposing user-generated content for social channels
• Collaborating with the founder to align content and campaigns with business goals

ASSUMPTION: This role requires a strong understanding of influencer marketing, social media management, and content creation. The ideal candidate will have experience in fashion, fitness, or eCommerce brands and be comfortable working in a lean team environment.

📋 Key Responsibilities

✅ Build and manage an influencer marketing program focused on the US market

✅ Identify, engage, and maintain relationships with micro and macro influencers

✅ Source and repurpose user-generated content for social channels

✅ Manage organic social channels, including scheduling, content planning, and engagement

✅ Maintain consistent brand voice and visual identity across all social platforms

✅ Track and report performance using analytics tools

✅ Collaborate with the founder to align content and campaigns with business goals

ASSUMPTION: The role requires a high level of creativity, strategic thinking, and strong communication skills. The candidate should be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-4 years in influencer marketing and social media management, preferably in fashion or eCommerce brands

Required Skills:

• Proven experience in influencer marketing and social media management
• Strong creative sensibility and ability to brief and manage video content
• Familiarity with Instagram, TikTok, and content repurposing workflows
• Excellent communication and negotiation skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience working in a startup or lean team environment
• Fluency in additional languages (e.g., Spanish, French)
• Knowledge of SEO and content marketing strategies

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative work and experience in influencer marketing and social media management.

💰 Compensation & Benefits

Salary Range: R37,000 - R43,500 per month (Based on industry standards for mid-level marketing roles in South Africa)

Benefits:

• Remote-first, flexible work model
• Shared office space in Cape Town
• Slack community of marketing professionals
• Global visibility and South African talent partner
• Social and training events
• Full-time South African employment contract
• HR, payroll, and taxes taken care of

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in South Africa. The benefits package is designed to attract and retain top talent in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on connecting remote South African marketing talent with global companies

Company Size: Small (2-10 employees) – This means the company is agile and offers opportunities for growth and impact

Founded: 2020 – Marketing Pros is a relatively new company with a strong focus on the marketing industry and the South African community

Company Description:

• Marketing Pros specializes in connecting remote South African marketing talent with global companies
• The company offers a remote-first, flexible work model and a Slack community of marketing professionals
• Marketing Pros provides global visibility and acts as a South African talent partner for its clients

Company Specialties:

• Recruitment
• Remote opportunities
• HR
• Marketing industry
• Employer of record

Company Website: marketingpros.co

ASSUMPTION: Marketing Pros is a growing company with a strong focus on the marketing industry and the South African community. The company offers a unique opportunity for marketing professionals to work with global companies while based in South Africa.

📊 Role Analysis

Career Level: Mid-Level (2-5 years) – This role requires a strong understanding of influencer marketing, social media management, and content creation

Reporting Structure: The Influencer and Social Media Manager will report directly to the founder, Bryan

Work Arrangement: Remote OK – The role offers a remote-first, flexible work model with the option to use shared office space in Cape Town

Growth Opportunities:

• As the company grows, there may be opportunities for the Influencer and Social Media Manager to take on additional responsibilities or move into a management role
• The role offers the chance to work with global brands and gain international experience
• The company's focus on the marketing industry means there are opportunities to learn and grow professionally

ASSUMPTION: The role offers significant growth opportunities for the right candidate, including the chance to work with global brands and gain international experience.

🌍 Location & Work Environment

Office Type: Remote-first with shared office space in Cape Town – The company offers a flexible work model with the option to use shared office space in Cape Town

Office Location(s): Cape Town, Western Cape, South Africa

Geographic Context:

• South Africa has a growing marketing industry with a strong focus on digital and social media
• The country offers a unique cultural context with a diverse range of influencers and content creators
• The remote work environment allows for greater flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours – The role offers a flexible work schedule with the ability to work remotely

ASSUMPTION: The remote work environment and flexible work schedule offer significant benefits to the right candidate, including greater flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Final interview with the founder
• Background check and offer

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and negotiation skills
• Understanding of influencer marketing and social media management
• Ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your experience in influencer marketing and social media management
• Include examples of your creative work and experience in fashion, fitness, or eCommerce brands
• Demonstrate your understanding of the role and the company's mission

ATS Keywords: Influencer marketing, social media management, content creation, brand voice, user-generated content, Instagram, TikTok, fashion, fitness, eCommerce, remote work

ASSUMPTION: The application process is designed to assess the candidate's creativity, strategic thinking, communication skills, and understanding of influencer marketing and social media management.

🛠️ Tools & Technologies

• Instagram
• TikTok
• Content repurposing workflows
• Analytics tools (e.g., Instagram Insights, TikTok analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires a strong understanding of social media platforms, content repurposing workflows, and analytics tools. The candidate should be comfortable using project management tools to organize and track their work.

👔 Cultural Fit Considerations

Company Values:

• Passion for the marketing industry
• Commitment to connecting remote South African talent with global companies
• Focus on providing a flexible, remote-first work environment

Work Style:

• Independent and self-motivated
• Creative and strategic thinker
• Strong communication and negotiation skills
• Ability to work in a lean team environment

Self-Assessment Questions:

• Do you have a strong passion for the marketing industry and a commitment to connecting remote South African talent with global companies?
• Are you comfortable working independently and managing multiple projects?
• Do you have a creative and strategic mindset, with strong communication and negotiation skills?

ASSUMPTION: The ideal candidate will be passionate about the marketing industry, comfortable working independently, and have a creative and strategic mindset with strong communication and negotiation skills.

⚠️ Potential Challenges

• The role requires a strong understanding of influencer marketing, social media management, and content creation, which may be challenging for candidates without relevant experience
• The role may require working with tight deadlines and managing multiple projects simultaneously
• The remote work environment may present challenges in terms of communication and collaboration
• The company is relatively new, which may present challenges in terms of job security and career progression

ASSUMPTION: The role presents significant challenges, including the need for a strong understanding of influencer marketing, social media management, and content creation, as well as the ability to work independently and manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Specialist, but with a greater focus on content creation and strategic thinking
• The role offers the opportunity to work with global brands and gain international experience, which is not always available in similar roles
• The role offers significant growth opportunities, including the chance to work with global brands and gain international experience

ASSUMPTION: The role is similar to a Social Media Manager or Influencer Marketing Specialist, but with a greater focus on content creation and strategic thinking. The role offers significant growth opportunities, including the chance to work with global brands and gain international experience.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a global fashion brand
• Creating and managing a social media calendar for a fitness brand, including user-generated content
• Analyzing and reporting on the performance of social media campaigns for an eCommerce brand

ASSUMPTION: The role requires a strong understanding of influencer marketing, social media management, and content creation. The candidate should have experience in developing and executing influencer marketing campaigns, creating and managing social media calendars, and analyzing and reporting on social media performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for influencer marketing and social media management?
• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: The interview questions are designed to assess the candidate's understanding of the role, the company's vision, and the key priorities for the first 30, 60, and 90 days. The questions also assess the candidate's fit with the company's culture and approach to work-life balance and remote work.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in influencer marketing and social media management
• Include examples of your creative work and experience in fashion, fitness, or eCommerce brands
• Prepare for the interview by researching the company and its mission, and practicing your responses to common interview questions
• Follow up with the hiring manager within 24 hours of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.