🔹 Job Title: Influencer Lead EMEA
🔹 Company: Airbnb
🔹 Location: London, UK
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic, creative, and highly collaborative individual who can thrive in a fast-paced, evolving environment. The ideal candidate should be comfortable with thinking globally and acting locally, adapting quickly as priorities shift.
✅ Lead the development and implementation of a regional influencer strategy
✅ Manage relationships with influencers and agencies to foster authentic storytelling
✅ Execute high-impact campaigns that drive discovery, elevate brand consideration, and foster genuine advocacy
✅ Conduct comprehensive research on influencer insights and emerging trends
✅ Monitor, track, manage, and analyze influencer campaigns using advanced analytics tools
✅ Provide expert consultation on local influencer strategies and ensure alignment with global strategies
✅ Stay ahead of industry advancements and integrate innovative technologies into influencer management processes
✅ Establish the brand and influencer management team as thought leaders in the industry
✅ Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
Education: Bachelor’s Degree
Experience: Extensive experience in influencer work (5-10 years)
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role due to the global nature of the company and the need to collaborate with international teams.
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Marketing Manager role in London with 5-10 years of experience)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London with 5-10 years of experience. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
Industry: Airbnb operates in the Software Development industry, focusing on travel accommodations, collaborative economy, and hospitality.
Company Size: Airbnb is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Airbnb was founded in 2007 and has since grown to over 5 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe.
Company Description:
Company Specialties:
Company Website: http://airbnb.com
ASSUMPTION: Airbnb's commitment to diversity and inclusion is evident in its company description and specialties, which emphasize collaboration, community, and belonging.
Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and experience in influencer marketing.
Reporting Structure: The Influencer Lead EMEA will report directly to the EMEA Communications Director and closely collaborate with the Global Director of Influencer.
Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as it is a brand-new position designed to shape and scale Airbnb’s influencer strategy across EMEA.
Office Type: Airbnb's London office is a collaborative and dynamic workspace that fosters creativity and innovation.
Office Location(s): 888 Brannan Street, San Francisco, CA 94103, US; 158 Cecil St, Singapore, Singapore 069545, SG; South Lotts Road, Dublin, County Dublin, IE
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: While the job listing does not specify the office location in London, it is assumed that the role will be based in Airbnb's London office, as indicated in the LinkedIn company data.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer Marketing, Strategic Planning, Campaign Execution, Social Media Management, Content Creation, Analytics, Collaboration, Research, Trend Analysis, Communication, Attention to Detail, Cultural Awareness, Agency Management, Pop Culture Knowledge, Social Listening, Influencer Management Tools
ASSUMPTION: Airbnb's application process is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
ASSUMPTION: The specific tools and technologies required for this role may evolve as the influencer marketing landscape changes, and the ideal candidate should be comfortable adapting to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Airbnb's company culture emphasizes belonging, trust, and curiosity, and candidates should be prepared to demonstrate how their personal values align with these principles during the interview process.
ASSUMPTION: The Influencer Lead EMEA role presents both exciting opportunities and significant challenges, requiring a strategic, creative, and highly collaborative individual who can thrive in a dynamic and fast-paced environment.
ASSUMPTION: The Influencer Lead EMEA role is distinct from other influencer marketing positions, offering a unique blend of strategic, creative, and operational responsibilities.
ASSUMPTION: The specific projects and campaigns that the Influencer Lead EMEA will work on will evolve over time, as Airbnb's influencer marketing strategy continues to grow and adapt.
ASSUMPTION: The ideal candidate should come prepared with thoughtful questions that demonstrate their understanding of the role, the company, and the influencer marketing landscape.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.