A

Influencer Lead EMEA

Airbnb
Full-time
On-site
London, City of, United Kingdom
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Lead EMEA

πŸ”Ή Company: Airbnb

πŸ”Ή Location: London, UK

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a regional influencer strategy
  • Managing relationships with influencers and agencies
  • Executing high-impact campaigns across platforms like TikTok, Instagram, and YouTube
  • Collaborating with cross-functional teams and global stakeholders
  • Monitoring and analyzing campaign performance using advanced analytics tools

ASSUMPTION: This role requires a strategic, creative, and highly collaborative individual who can thrive in a fast-paced, evolving environment. The ideal candidate should be comfortable with thinking globally and acting locally, adapting quickly as priorities shift.

πŸ“‹ Key Responsibilities

βœ… Lead the development and implementation of a regional influencer strategy

βœ… Manage relationships with influencers and agencies to foster authentic storytelling

βœ… Execute high-impact campaigns that drive discovery, elevate brand consideration, and foster genuine advocacy

βœ… Conduct comprehensive research on influencer insights and emerging trends

βœ… Monitor, track, manage, and analyze influencer campaigns using advanced analytics tools

βœ… Provide expert consultation on local influencer strategies and ensure alignment with global strategies

βœ… Stay ahead of industry advancements and integrate innovative technologies into influencer management processes

βœ… Establish the brand and influencer management team as thought leaders in the industry

βœ… Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: Extensive experience in influencer work (5-10 years)

Required Skills:

  • Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok, and YouTube
  • Comfortable working across different countries and cultures
  • Experience with working across different European markets and understanding of the regional influencer landscape
  • Proven experience in building and managing networks of agency partners across countries
  • Excellent writing and verbal communication skills
  • Excellent attention to detail
  • Working knowledge and familiarity with social listening and influencer management tools

Preferred Skills:

  • Experience in creating influencer strategies focusing on brand reputation
  • Direct 1:1 experience working with influencers for large-scale and bespoke brand collaborations
  • Passion for pop culture and trends

ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role due to the global nature of the company and the need to collaborate with international teams.

πŸ’° Compensation & Benefits

Salary Range: Β£70,000 - Β£90,000 per year (Based on industry standards for a Marketing Manager role in London with 5-10 years of experience)

Benefits:

  • Competitive benefits package
  • Flexible working hours
  • Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London with 5-10 years of experience. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Airbnb operates in the Software Development industry, focusing on travel accommodations, collaborative economy, and hospitality.

Company Size: Airbnb is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Airbnb was founded in 2007 and has since grown to over 5 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe.

Company Description:

  • Airbnb is a community-based platform that connects travelers with unique accommodations and experiences worldwide.
  • The company fosters a sense of belonging by enabling guests to connect with communities in an authentic way.
  • Airbnb is committed to working with the broadest talent pool possible and encourages diverse ideas to foster innovation and engagement.

Company Specialties:

  • Travel accommodations
  • Collaborative economy
  • Hospitality

Company Website: http://airbnb.com

ASSUMPTION: Airbnb's commitment to diversity and inclusion is evident in its company description and specialties, which emphasize collaboration, community, and belonging.

πŸ“Š Role Analysis

Career Level: This role is at the Manager level, requiring strategic thinking, leadership, and experience in influencer marketing.

Reporting Structure: The Influencer Lead EMEA will report directly to the EMEA Communications Director and closely collaborate with the Global Director of Influencer.

Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work.

Growth Opportunities:

  • Potential to shape and scale Airbnb’s influencer strategy across EMEA
  • Opportunity to work closely with global stakeholders and collaborate with cross-functional teams
  • Chance to establish the brand and influencer management team as thought leaders in the industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as it is a brand-new position designed to shape and scale Airbnb’s influencer strategy across EMEA.

🌍 Location & Work Environment

Office Type: Airbnb's London office is a collaborative and dynamic workspace that fosters creativity and innovation.

Office Location(s): 888 Brannan Street, San Francisco, CA 94103, US; 158 Cecil St, Singapore, Singapore 069545, SG; South Lotts Road, Dublin, County Dublin, IE

Geographic Context:

  • London is a vibrant, multicultural city with a thriving tech industry and a strong presence of global companies.
  • The city offers a rich cultural scene, with numerous museums, galleries, and historical sites.
  • London is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: While the job listing does not specify the office location in London, it is assumed that the role will be based in Airbnb's London office, as indicated in the LinkedIn company data.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • In-depth interview with cross-functional team members
  • Final interview with the EMEA Communications Director

Key Assessment Areas:

  • Strategic thinking and planning
  • Cultural awareness and adaptability
  • Communication and presentation skills
  • Technical expertise in influencer marketing

Application Tips:

  • Highlight relevant experience and achievements in influencer marketing
  • Tailor your resume and cover letter to emphasize your fit for this role
  • Prepare examples of successful influencer campaigns you've led or contributed to
  • Research Airbnb's brand, values, and recent campaigns to demonstrate your understanding of the company

ATS Keywords: Influencer Marketing, Strategic Planning, Campaign Execution, Social Media Management, Content Creation, Analytics, Collaboration, Research, Trend Analysis, Communication, Attention to Detail, Cultural Awareness, Agency Management, Pop Culture Knowledge, Social Listening, Influencer Management Tools

ASSUMPTION: Airbnb's application process is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • CreatorIQ
  • Sprinklr
  • Social media platforms (Instagram, TikTok, YouTube)

ASSUMPTION: The specific tools and technologies required for this role may evolve as the influencer marketing landscape changes, and the ideal candidate should be comfortable adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Belonging
  • Trust
  • Curiosity

Work Style:

  • Collaborative
  • Dynamic
  • Innovative

Self-Assessment Questions:

  • How do you embody Airbnb's values of belonging, trust, and curiosity in your work?
  • How have you adapted to working in different countries and cultures in previous roles?
  • How do you stay up-to-date with pop culture trends and integrate them into your influencer marketing strategies?

ASSUMPTION: Airbnb's company culture emphasizes belonging, trust, and curiosity, and candidates should be prepared to demonstrate how their personal values align with these principles during the interview process.

⚠️ Potential Challenges

  • Managing multiple priorities and stakeholders in a fast-paced, evolving environment
  • Adapting quickly as priorities shift and new trends emerge in the influencer marketing landscape
  • Balancing global priorities with local goals and cultural nuances across EMEA
  • Establishing and scaling a brand-new influencer strategy for Airbnb across EMEA

ASSUMPTION: The Influencer Lead EMEA role presents both exciting opportunities and significant challenges, requiring a strategic, creative, and highly collaborative individual who can thrive in a dynamic and fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other influencer marketing roles, this position is focused on developing and implementing a regional influencer strategy across EMEA, rather than managing day-to-day influencer relationships or campaign execution
  • This role requires a strong understanding of both consumer inspiration and brand reputation, making it unique within the influencer marketing landscape
  • Career progression in this role could lead to global leadership opportunities within Airbnb's influencer marketing team

ASSUMPTION: The Influencer Lead EMEA role is distinct from other influencer marketing positions, offering a unique blend of strategic, creative, and operational responsibilities.

πŸ“ Sample Projects

  • Developing and executing a regional influencer strategy for a major Airbnb campaign, such as Airbnb's annual Night at Home event
  • Managing relationships with high-profile influencers and agencies to secure brand-safe, authentic content for Airbnb's social media channels
  • Conducting comprehensive research on influencer insights and emerging trends to inform Airbnb's global influencer marketing strategy

ASSUMPTION: The specific projects and campaigns that the Influencer Lead EMEA will work on will evolve over time, as Airbnb's influencer marketing strategy continues to grow and adapt.

❓ Key Questions to Ask During Interview

  • How does this role fit into Airbnb's overall influencer marketing strategy, and what are the key priorities for the first 90 days?
  • What are the biggest challenges facing the influencer marketing team at Airbnb, and how can this role help address them?
  • How does Airbnb support the professional growth and development of its employees, particularly in this brand-new role?
  • What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
  • How does Airbnb foster a culture of belonging and inclusion, both within the company and through its influencer marketing efforts?

ASSUMPTION: The ideal candidate should come prepared with thoughtful questions that demonstrate their understanding of the role, the company, and the influencer marketing landscape.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing
  • Prepare examples of successful influencer campaigns you've led or contributed to, demonstrating your strategic thinking, creativity, and attention to detail
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.