Influencer Manager

📌 Core Information

🔹 Job Title: Influencer Manager

🔹 Company: Nothing

🔹 Location: Tokyo, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading influencer and culture marketing efforts in Japan
• Developing and executing large-scale influencer and culture marketing programs
• Collaborating with global teams to create a playbook for Japan
• Building relationships with key figures and communities to elevate the brand's presence
• Analyzing program performance and optimizing for maximum impact and efficiency

ASSUMPTION: This role requires a strategic mindset for influencing audience behavior and a deep understanding of pop culture, internet culture, and social media trends.

📋 Key Responsibilities

✅ Lead and develop influencer and culture marketing in Japan, setting clear KPIs and fostering a high-performance culture

✅ Develop and implement scalable influencer marketing programs to drive measurable business results in Japan

✅ Strategically identify and engage with high-impact influencers, artists, creators, and brands that align with the brand and target audience

✅ Design and execute culturally relevant local campaigns and events that generate engagement and increase brand affinity

✅ Track and analyze program performance through key metrics like EMV, Impressions, engagement, and CPM/ROI, continuously optimizing to maximize impact and efficiency

✅ Act as a brand ambassador in local cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance

✅ Manage commercial discussions with influencers to secure favorable contract terms and usage rights

ASSUMPTION: This role requires excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Significant experience (5-10 years) in influencer and culture marketing, with a track record of scaling programs for measurable goals

Required Skills:

• Proven track record in influencer and culture marketing
• Deep knowledge of pop culture, internet culture, and social media trends
• Excellent communication, negotiation, and relationship-building skills
• Results-driven with a clear focus on achieving KPIs to drive business outcomes
• Good understanding of data analysis and marketing analytics
• Bilingual: fluent in Japanese and advanced/business in English

Preferred Skills:

• Experience working in a fast-paced, startup environment
• Knowledge of the Japanese market and cultural landscape

ASSUMPTION: Candidates with experience in the tech industry or working with tech brands may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Tokyo, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year. This range takes into account the candidate's experience level, the company's size, and the cost of living in Tokyo.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and holiday policy
• Flexible work arrangements
• Employee discounts on Nothing products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM JST, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nothing is a technology company focused on creating innovative, fun, and sustainable tech products for the young and creative. They operate in the competitive consumer electronics market, with a strong emphasis on design and user experience.

Company Size: Nothing has 501-1,000 employees, which means there are ample opportunities for collaboration and growth within the company. However, the size also indicates that the company is well-established and has a significant presence in the market.

Founded: Nothing was founded in 2020, making it a relatively young company with a strong focus on innovation and disruption in the tech industry.

Company Description:

• Nothing is building a world where tech is fun again, focusing on creating products that bring joy to people's lives
• The company is known for its innovative smartphone designs and user interface innovations
• Nothing collaborates closely with its community of over 8,000 private investors to develop products with sustainability at the forefront

Company Specialties:

• Smartphones
• Audio products
• Smart wearables
• Innovative design and user experience

Company Website: nothing.tech

ASSUMPTION: Nothing's focus on innovation, design, and sustainability makes it an attractive employer for candidates who value these aspects in their work.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in influencer and culture marketing. The position offers the opportunity to lead and develop marketing efforts in Japan, with a significant impact on the company's overall success.

Reporting Structure: The Influencer Manager will report directly to the Global Head of Influencer Marketing and collaborate closely with the global marketing team.

Work Arrangement: This role is on-site, with the expectation of working from the company's Tokyo office. However, there may be some flexibility for remote work, depending on the candidate's specific needs and the team's requirements.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Influencer Manager to take on additional responsibilities or move into a leadership role
• The role offers the chance to work with a diverse range of influencers, artists, and brands, providing ample opportunities for professional development
• Nothing's focus on innovation and disruption in the tech industry means that the company is constantly evolving, presenting new challenges and growth opportunities for employees

ASSUMPTION: The growth opportunities in this role are closely tied to the company's overall success and expansion in the Japanese market.

🌍 Location & Work Environment

Office Type: Nothing's Tokyo office is a modern, collaborative workspace designed to foster creativity and innovation. The office is located in the heart of the city, providing easy access to public transportation and amenities.

Office Location(s): John Street, London, England, GB (Global Headquarters); Tokyo, Japan (Japan Office)

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant culture and a strong influence on global trends in music, fashion, and technology
• The city is home to a diverse range of influencers, artists, and creators, providing ample opportunities for collaboration and partnership
• Tokyo's competitive job market means that candidates with strong skills and experience will have a wide range of opportunities available to them

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM JST, with some flexibility for remote work. However, the role may require occasional work on weekends or evenings to attend events or manage campaigns.

ASSUMPTION: The work environment at Nothing is fast-paced, collaborative, and focused on innovation. Candidates who thrive in dynamic, creative settings will be well-suited to this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Global Head of Influencer Marketing
• In-depth interview with the Global Head of Influencer Marketing and a member of the global marketing team
• Final interview with the Global Head of Marketing and a member of the executive team

Key Assessment Areas:

• Strategic thinking and planning
• Communication and negotiation skills
• Cultural awareness and understanding of the Japanese market
• Data analysis and marketing analytics skills
• Alignment with Nothing's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Japanese market and cultural landscape in your application materials
• Showcase your strategic thinking and planning skills by providing examples of successful influencer marketing campaigns you've led in the past
• Prepare questions to ask during the interview that demonstrate your interest in the role and the company

ATS Keywords: Influencer Marketing, Culture Marketing, Strategic Thinking, Communication, Negotiation, Relationship Building, Data Analysis, Marketing Analytics, Pop Culture Knowledge, Social Media Trends, Results Driven, KPI Achievement, Bilingual Communication, Collaboration, Innovation, Accountability

ASSUMPTION: Nothing's application process is designed to assess candidates' skills and fit for the role, as well as their alignment with the company's core values and culture.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, Twitter)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Data analysis and marketing analytics tools (e.g., Google Analytics, SocialBlade, HypeAuditor)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's requirements.

👔 Cultural Fit Considerations

Company Values:

• Be the change - proactive, action-oriented, and driving change
• Pride in the product - obsessing over detail, improving, and staying curious about tech and the world
• Thrive on diversity - welcoming differences, listening, and communicating with respect and collaborating to build strong teams
• Survive - empowering everyone to act as an owner and understand the business as a whole to deliver exceptional results

Work Style:

• Fast-paced and dynamic, with a focus on innovation and disruption
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Results-driven, with a clear focus on achieving KPIs and driving business outcomes

Self-Assessment Questions:

• Do I thrive in fast-paced, dynamic environments?
• Am I comfortable working collaboratively and cross-functionally with diverse teams?
• Do I have a proven track record of achieving KPIs and driving business outcomes in influencer marketing campaigns?
• Am I passionate about pop culture, internet culture, and social media trends, and do I have a strategic mindset for influencing audience behavior?

ASSUMPTION: Candidates who align strongly with Nothing's core values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The competitive nature of the influencer marketing landscape in Japan may present challenges in securing high-impact partnerships and collaborations
• The role may require occasional work on weekends or evenings to attend events or manage campaigns, which could impact work-life balance
• The fast-paced, dynamic nature of the work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require travel to other regions or countries to attend events, conferences, or meet with global team members

ASSUMPTION: The potential challenges in this role are closely tied to the competitive nature of the influencer marketing landscape in Japan and the fast-paced, dynamic work environment at Nothing.

📈 Similar Roles Comparison

• This role is unique in its focus on leading influencer and culture marketing efforts in Japan for a cutting-edge technology company
• However, similar roles may be found in other consumer electronics or tech companies with a strong focus on influencer marketing and brand building
• Career paths in this role may lead to leadership positions in marketing, brand management, or influencer relations within the company or the broader tech industry

ASSUMPTION: The unique nature of this role, combined with Nothing's focus on innovation and disruption in the tech industry, presents a compelling opportunity for candidates looking to make a significant impact in the influencer marketing landscape in Japan.

📝 Sample Projects

• Developing and executing a large-scale influencer marketing campaign to launch a new smartphone in the Japanese market
• Collaborating with local artists and creators to design and execute culturally relevant events that generate engagement and increase brand affinity
• Analyzing the performance of influencer marketing campaigns and optimizing strategies to maximize impact and efficiency

ASSUMPTION: The sample projects in this role are designed to showcase the candidate's ability to lead and execute large-scale influencer marketing campaigns, as well as their strategic thinking and data analysis skills.

❓ Key Questions to Ask During Interview

• Can you describe the global influencer marketing strategy and how this role fits into that overall plan?
• How does Nothing support and collaborate with its employees to ensure their success and growth in their roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nothing measure the success of its influencer marketing campaigns, and what key metrics should I focus on to drive business outcomes?
• What opportunities are there for growth and development within the marketing team and the company as a whole?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nothing careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask during the interview that demonstrate your interest in the role and the company
• Follow up with the Global Head of Influencer Marketing one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.