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Senior Manager Influencer, APAC

Airbnb
Full-time
On-site
Remote
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager Influencer, APAC

πŸ”Ή Company: Airbnb

πŸ”Ή Location: Sydney, Australia OR Singapore

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 10, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a regional influencer strategy
  • Collaborating with country comms teams and cross-functional teams
  • Building relationships with social-first content creators and influencers
  • Monitoring and analyzing influencer campaigns using advanced analytics tools

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to effectively manage influencer relationships and campaigns across multiple platforms and markets.

πŸ“‹ Key Responsibilities

βœ… Provide insight into the development and implementation of a regional influencer strategy

βœ… Work closely with country comms teams to support development of strong relationships with influencers

βœ… Review local influencer agencies and support with briefs, guidelines, and protocols

βœ… Support comprehensive research on regional influencer insights and emerging trends

βœ… Identify trends, opportunities, and social conversations to execute timely strategies

βœ… Support the monitoring, tracking, managing, and analyzing of influencer campaigns

βœ… Provide input on local influencer strategies and ensure alignment with global strategies

βœ… Stay ahead of industry advancements and integrate innovative technologies into influencer management processes

βœ… Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and being adaptable to changing priorities and strategies.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 8+ years in social or digital media and influencer work

Required Skills:

  • Deep knowledge of building and executing influencer strategies across Instagram, TikTok, and YouTube
  • Proven experience working directly with influencers and digital agencies
  • Excellent communication and negotiation skills
  • Experience working with multiple stakeholders
  • Excellent attention to detail
  • Passion for pop culture and trends
  • Working knowledge of social listening and influencer management tools

Preferred Skills:

  • Experience working across different APAC markets

ASSUMPTION: Given the regional focus of this role, experience working across different APAC markets is highly preferred but not strictly required.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $180,000 USD per year (Estimated, based on industry standards for a senior manager role in the APAC region)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Generous PTO and company holidays
  • Employee travel credit

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior manager role in the APAC region. Actual compensation may vary based on factors such as experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Airbnb operates in the hospitality and travel industry, focusing on unique accommodations and experiences.

Company Size: Airbnb is a large company with over 5,000 employees, providing ample opportunities for collaboration and growth.

Founded: 2007, in San Francisco, California, USA

Company Description:

  • Airbnb is a community-based platform that connects hosts with guests, offering unique stays and experiences worldwide.
  • The company aims to create a sense of belonging and connection through travel.
  • Airbnb is committed to working with the broadest talent pool possible, fostering an inclusive work environment.

Company Specialties:

  • Travel accommodations
  • Collaborative economy
  • Hospitality

Company Website: airbnb.com

ASSUMPTION: Airbnb's commitment to diversity and inclusion is a significant aspect of its company culture and values.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Global Head of Influencer Marketing and works closely with regional and country communications teams.

Work Arrangement: On-site, with the option to work from either the Sydney or Singapore office.

Growth Opportunities:

  • Potential to expand the role's scope based on performance and regional needs
  • Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
  • Potential to progress to a director-level role in the future

ASSUMPTION: This role offers significant growth opportunities, both in terms of expanding the role's scope and advancing to higher-level positions within the organization.

🌍 Location & Work Environment

Office Type: Airbnb's offices are designed to be collaborative and inspiring, with a focus on employee well-being and comfort.

Office Location(s): Sydney, Australia and Singapore

Geographic Context:

  • Sydney, Australia: A vibrant, multicultural city with a strong focus on arts, culture, and outdoor activities.
  • Singapore: A global commerce hub with a diverse cultural landscape and a thriving food scene.

Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The work environment at Airbnb is collaborative and supportive, with a strong focus on employee well-being and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the global influencer marketing team
  • Final interview with the regional communications lead

Key Assessment Areas:

  • Strategic thinking and planning
  • Communication and presentation skills
  • Cultural awareness and understanding of the APAC market
  • Problem-solving and adaptability

Application Tips:

  • Highlight relevant experience working with influencers and digital agencies in the APAC region
  • Demonstrate a strong understanding of the regional influencer landscape and trends
  • Showcase your ability to develop and execute strategic influencer campaigns

ATS Keywords: Influencer marketing, social media, campaign development, analytics, communication, negotiation, trend analysis, stakeholder management, attention to detail, pop culture knowledge, research, collaboration, strategy development, digital media, APAC, regional market understanding

ASSUMPTION: Airbnb's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural awareness, with a strong focus on their ability to develop and execute effective influencer marketing campaigns.

πŸ› οΈ Tools & Technologies

  • CreatorIQ
  • Sprinklr
  • Social media platforms (Instagram, TikTok, YouTube)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage influencer relationships, track campaign performance, and analyze data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Belonging
  • Trust
  • Curiosity

Work Style:

  • Collaborative
  • Adaptable
  • Data-driven

Self-Assessment Questions:

  • How do you embody Airbnb's values of belonging, trust, and curiosity in your daily work?
  • Describe a time when you had to adapt your approach to a changing situation or priority. How did you handle it?
  • How do you use data to inform your decision-making and strategy development?

ASSUMPTION: Airbnb values candidates who embody their core values and can thrive in a collaborative, adaptable, and data-driven work environment.

⚠️ Potential Challenges

  • Managing multiple stakeholders and balancing regional and global priorities
  • Keeping up with the fast-paced and ever-changing influencer marketing landscape
  • Ensuring consistent and effective communication across multiple platforms and markets
  • Adapting to different cultural norms and preferences within the APAC region

ASSUMPTION: These challenges require strong communication, organizational, and adaptability skills, as well as a deep understanding of the regional influencer landscape and cultural nuances.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on influencer relationships and social-first content strategies
  • Airbnb's unique business model and global presence offer a distinct opportunity to shape influencer marketing strategies on a regional scale
  • This role provides a clear career path to director-level positions within the influencer marketing team

ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, with a strong focus on influencer marketing and regional campaign development.

πŸ“ Sample Projects

  • Developing and executing a regional influencer strategy for a major campaign launch
  • Collaborating with country comms teams to create localized content and messaging for influencers
  • Analyzing campaign performance data to optimize future influencer marketing efforts

ASSUMPTION: These projects demonstrate the strategic, creative, and analytical aspects of the role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader influencer marketing strategy for Airbnb?
  • What are the biggest challenges facing the influencer marketing team in the APAC region, and how can this role address them?
  • How does Airbnb support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
  • How does Airbnb foster a culture of belonging and inclusion within its teams and across the organization?

ASSUMPTION: These questions demonstrate a candidate's interest in the strategic direction of the role, the company's commitment to employee growth, and the cultural aspects of the work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience working with influencers and digital agencies in the APAC region
  • Prepare examples of successful influencer marketing campaigns you've developed and executed
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.